When your business shows up on the first page of Google, not only does it increase your website’s exposure but also your clickthrough rates, traffic, and generate more leads. How often do you really click to the second page of Google to find what you’re looking for, let alone the third or fourth pages? As great as this is for your business, there is a lot of tedious work and numerous steps that go into trying to reach the front page and some methods are more successful than others. Here are a few secrets to help get your business to appear on the first page of Google.
Using keyword-heavy content is one way to get searchers to your website. You essentially want your website to use the same language as your potential customers would be searching for. Identifying what queries and keywords people are using to pull your website up on Google can help you reach more customers. Keyword research is an ongoing process. There are several websites that can help you pull what keywords are getting people to your website and help you create keyword-rich content that converts.
Disclosing a precise address and location (whether that be your town, state, or region) is really important for getting your website on the first page of Google. When customers search for your industry and add your city into their search query, your business is more likely to come up if your location is posted in multiple places. Adding your location in content, social media, your website, and your Google listing will boost you to the top of location-based inquiries.
Optimize Your Listing
This can be considered one of the most crucial steps for getting your business to the first page of Google. Ensuring that all of your information is filled into your Google Listing helps your business with visibility and ranking. Optimized listings get nearly seven times more clicks than ones that are incomplete. Updating your information is also important for keeping your business at the top of the listings for your category. Google’s algorithm loves when you upload media that encaptures your business services and the atmosphere or culture, so put your professional photography hat on and snap some photos!
Enhance User Experience
If you have a website that is difficult to use and get information from, customers will likely not be happy and neither will Google. If a customer doesn’t find what they are looking for when they click on your website, they will quickly leave your site and go to the next option. Google can tell if customers return to your website and can move you up in the rankings and onto the first page. Happy searchers are one of the biggest keys to getting your business to the first page!
Getting your business to the front page of Google is not for the faint of heart. Frequent adjustments are necessary and lots of background research into the most successful tactics will be ongoing. If you are looking to improve your exposure, website traffic, or any other aspect of your business’s marketing, contact Social Eyes Marketing today to speak with a member of our professional marketing team!