The buzz of a neon sign. The smell of brewing coffee. The warmth of a bright summer’s day. The pucker that comes from that fresh-squeezed refreshment at the neighborhood kids’ lemonade stand.
What do all of these have in common?
Your senses can detect them just from viewing an image, or reading them on a page. And that is the goal of sensory marketing.
While this tactic may not be anything new, engaging the senses is quickly proving to be the future of the marketing industry. If you want to appeal to your consumers and dominate your competitors, it’s time to upgrade your marketing strategy. The digital marketing gurus at Social Eyes Marketing have compiled a list of tips to help you get started!
Appealing Visual Design
Your website is the gateway for your customers to see the value and quality of your brand, your products, and your services. That’s why it’s so very important to prioritize quality, professional web design that is visually appealing, memorable, and designed with users in mind. You want to convey a polished, professional message to your consumers, with every detail, from imagery and content to layout and formatting, built for CTA’s and conversion.
Your content needs to do more than just be words and images thrown on a page to fill a quota. Descriptive written content empowers you to convince your customer that you are better than your competitors, and visual content is worth even more. Don’t just tell your consumers about your brand and products. Show them. Clear, high-resolution photography and videography will go a long way toward convincing your customers of your authenticity, quality, and capability. That visual message will send both overt and subtle signals to viewers about your brand, so utilize superior written and visual content across all of your platforms; social media and print marketing included.
Pleasing Audio Choices
If you’re incorporating sound into your marketing, you want to make sure that it is pleasant to the ear. Whether you’re using jingles/voiceover in video marketing, or even if you’re hosting a podcast, every little detail matters. You want sounds to soothe and/or excite people; no high tones that may be unpleasant or difficult for some consumers to hear. Clarity is critical. All of these things send a message to your audience!
Play With Texture
Print marketing may not be as popular anymore, but for those things you DO print, finding a way to stand out can be exceedingly difficult. Business cards still have value, for example, but how do you make yours more memorable than the next card that person receives? You play with texture! Raised lettering, a matte finish on a shape to contrast the gloss of the rest of the card…there are so many ways to use texture to further your print marketing. Wow your clients (and yourself) with a print upgrade, and watch the compliments–and leads–pour in.
Ask A Pro
Incorporating sensory triggers into your marketing can be more than a little intimidating. How do you make sure that you create content that appeals to your target audience while not alienating other possible consumers? That’s where the professionals at Social Eyes Marketing excel. Give us a call today, and let’s talk marketing!