Every company needs a brand, but the branding process gets more complex when it comes to getting your brand noticed. Differentiating your brand from your competitors is the key to standing out rather than blending in with all the other brands out there. It is important to do research on your targeted customers to make your advertising more effective and specific. Additionally, this will help decide what platforms to advertise your brand and trends to use.
Sending a Message
First things first, what is branding? Branding is all about the message you send. It identifies the product or service that you are selling to your customers or target audience. When people think of your products or services, they should be able to visualize your branding.
Your brand should create a positive attitude and feel for customers. In this way, it will be a successful brand. There are no specific brand guidelines that you have to follow, but there are important features that you should include in your brand strategy.
Picking out a signature color palette, packaging, and creating a brand voice are all essential to your brand identity. Coca-cola is a perfect example of a company with strong branding. Whenever we hear the name, we can easily visualize the logo design and branding that they use. Although they have a high level of competition, it is relatively easy to differentiate between Coca-Cola and their competitors.
The branding process won’t be completed overnight and it changes as your company grows and expands. This includes its logos, colors, and slogans.
Execute Complete Advertising Campaigns
Weekly newspapers used to be the perfect place for advertisements. Now, social media is a hot spot for modern advertising. Most businesses and advertising agencies are using the same popular social media platforms:
Utilizing these sites is essential for your ad campaign and creating a target market. Depending on the age group, gender, and other demographics of the group you are targeting, depends on which social media site would be most beneficial. You can also reach out to influencers on these platforms to give your business a boost.
When you have an effective advertising message, email marketing is a great way to get your audience to your website. Marketing messages via email are extremely common because it encourages customers to click on your ads and increase sales among your loyal customers.
Since the average person opens their inbox at least once a day, this is a great way to incorporate visual identity within your brand for your customers.
Big companies are recognizable through an image of their brand logo or as soon as we hear their name. Some of these companies include Starbucks, Apple, McDonald’s, Nike, and YouTube. This is mainly due to their top-of-the-line branding techniques.
There are many techniques available to help build your brand, but here are some ways to get your brand established:
- Narrow in on your target market
- Develop an optimized website
- Create a mission statement
- Incorporate your logo in all your advertising
- Be consistent with your content
It is important to know your audience, market, and competitors. This will help you create targeted advertisements and a mission statement that will influence potential buyers.
Narrowing in on your target market will help create and develop a website theme which can be a difficult process, which is why most people decide to hire a professional web design company to help.
A website is a very important part of any business. Websites are your customer’s one-stop-shop to getting to know your brand and the products and services you offer.
A web design company will have great ideas to get your brand in front of your customers! Web design includes:
- The layout
- Visual assets
When a potential consumer visits your site, it is the perfect opportunity to focus on selling your brand to create a returning customer.
Since a lot of people have a smartphone in their pocket all day, it is important to make sure it is your website is compatible with mobile devices to attract more people to your site when they are on the go.
Creating a Target Audience
Part of forming a brand is marketing it to a specific group of people. Depending on the demographics of your targeted consumer, you will have to advertise your brand in a certain way. Ways to create this specific market are:
- Finding a need for your product or service
- Identifying the demographics of the group
- Where to locate your product
Finding a need for your business entails extensive research, data collection, studying your competition, as well as finding out the demand for your business. This can be done by conducting surveys to collect feedback from your target audience. Your customer’s demographics are determined by factors such as:
This helps target an ad to a specific customer whom you are hoping will buy your goods or services.
Besides social media, media advertising can come in a variety of forms such as:
- Video Advertising
- Audio Channels
- Magazine & Article Advertising
Video advertising includes creating ads for television and YouTube. This combines both visuals and audio features to get the best out of the user’s experience. However, it can be costly to showcase your branding on television. Additionally, many people may lose interest when watching an ad on television so it can sometimes be unreliable.
YouTube advertising can be a short 15-second clip before and in between someone’s YouTube video or a paid “shout out” that the YouTuber to advertise. Usually, the YouTuber will advertise a product at the beginning of their video.
Audio channels are popular due to the fact that over 90% of cars have a radio, therefore it is a great opportunity to get your brand out there. Most people will stay tuned in to a station during a commercial break on the radio. However, with the changing of times, many people do not listen to the radio as much as they used to. With subscription services such as Spotify and Apple Music, most people will listen to their own music. People also tend to zone out when an ad comes on.
Print and digital advertising campaigns are generally inexpensive ways of advertising or branding your business. Digital advertising campaigns are ways to market your brand through social media, emails, and additional digital channels. Many companies choose to advertise their brand through magazines. This is because people are generally more interested and willing to read your advertisement.
There are many forms of media advertising that are beneficial to attract attention to your brand. No matter who your target audience is, there are multiple ways to reach them through paper or digital advertising.
Although there is no ultimate guide to branding, there are certain strategies you can incorporate for better results. How people perceive your brand will make them more or less likely to buy from you.
Here at Social Eyes Marketing, we specialize in helping you create a positive brand image in order to build trust with your customers. Contact Social Eyes Marketing for all your marketing needs and more!