Facebook is commonly used by people who like to whine and/or brag about their lives, post stupid (sometimes funny) pictures and by those who have nothing better to do so they burn hours on the site without doing anything productive or contributing anything to society whatsoever.
What you may not know is there are some people out there that make the most out of their Facebook profiles by using it for promoting themselves and business, networking and job searching. These people are doing it right and if you aren’t one of those people then you should become one because people are sick of hearing how crappy your Monday is (which by the way, Mondays are just fine, it’s your life that sucks).
This can be done many ways.
First off, take off all of the pictures of yourself doing a keg stand half naked from your profile. No one, let me repeat myself, no one wants to see that; especially if the person viewing your page is considering you as an employee, an employer or as a business partner or connection. The best idea might be to create a private group on your Facebook for close friends and your old college buddies; post freely. But your refined adult self (not your 21-year-old rebellious alter ego) should be the only one posting to your public profile that potential clients, employers and business networks can see.
Secondly, set up a Facebook page for your business and use this for cross promoting. Make posts on the daily. You need to get yourself noticed in the professional world and this is a great way of doing it. Depending on what you do professionally you can post products, articles about your products and industry, any current deals you are having, interactive polls for your customers, relevant videos and anything that will draw people in to interact with your site and gain business for you.
Don’t make your page boring and dry still keep it fun and light-hearted. The funny pictures are ok but make sure it’s actually funny not just one of those you would have to be there types of funny.
Grammar! Learn how to use it! No one will trust your credibility if your status updates look like this: “Juss got done workin out! Gonna get a yummmmmyyyyy smoothie now!” or “Wat up fb…im sooooo borreeeddd!” All of your posts, photo captions and your about me section should use proper spelling and grammar. Don’t get tempted to express how bored you are by adding extra letters to the word.
The next step to using your Facebook professionally is stop sending game invites! Your professional connections who are working 50 hours a week don’t have time to play Farmville, Candy Crush or Monster Legends with you. Honestly, if you have time to be playing those games then you should find a second or third job.
Use your Facebook to create events for your business and to search relevant events to attend for networking. Sending out paper invitations is outdated. Most people link their Facebook event calendars to their mobile phones and Google Calendars so they will be reminded when your event is coming up. You can post updates to the event and even have a guest list where invitees can RSVP.
Networking! As I’ve said, it’s very important. Add as many people as you can, join groups and like pages. Get your page seen because that’s what will rake in the business. You can also invite people to like your page this will send you to the top of Facebook user’s news feeds and that is where you want to be.
Cleaning up your Facebook and using it for professional networking and sales might be the smartest business decision you ever make. And now that you have the tools to be a productive member of the Facebook society use them because your friends can only tolerate so many Drunk Text from Last Night and FML statuses before they block you from their News Feed and write you off as an incompetent, unemployed maybe even worthless citizen.