Meridian Fence SEO & Website Redesign Case Study
How a full website rebuild and SEO restructuring increased organic traffic from 166 to 365 monthly visits and significantly expanded local keyword visibility across Boise & the Treasure Valley.
+120% Organic Traffic Growth
166 → 365 monthly organic visits after full website rebuild and SEO restructuring
Expanded Keyword Visibility
New rankings across high-intent Boise fencing search terms
Stronger Local Search Presence
Improved visibility across Boise & Treasure Valley service searches
Who Is Meridian Fence?
Meridian Fence is an established fencing company serving the Treasure Valley. While the business had strong offline demand, their website was no longer supporting their growth goals.
The previous site was outdated, under-optimized for search engines, and was not generating consistent organic traffic or qualified leads.
They needed a modern website rebuilt around SEO structure, improved user experience, and long-term lead generation—not a visual refresh or surface-level redesign.
The Challenge
Meridian Fence was experiencing declining organic search visibility, which limited consistent inbound traffic from Google despite strong local demand.
The website was not aligned with modern SEO standards, service-based search behavior, or conversion-focused structure.
The goal was to rebuild the website foundation to restore visibility, expand keyword reach, and create a system that supports long-term lead generation.
- Declining organic traffic
- Low visibility in local search results
- Outdated website structure and design
- Poor service page performance for leads
- Limited keyword coverage
Rebuild & Optimization Strategy
Website Rebuild
SEO Restructure
Technical SEO Improvements
Results
After the rebuild and SEO implementation, Meridian Fence experienced measurable improvements in organic visibility, keyword reach, and traffic performance.
Organic traffic increased from 166 to 365 monthly visits, representing a 120%+ increase in organic search performance within the first few months post-launch.
The website also began ranking for a broader set of high-intent local search terms such as:
- Boise fence contractor
- Vinyl fence Boise
- Iron fences near me
- Fence installation Idaho
This expanded keyword visibility created multiple new entry points for high-intent local search traffic across Boise and the broader Treasure Valley.
From a business standpoint, the improved structure and visibility led to more consistent inbound leads from high-intent users searching for fencing services.
Ready to Improve Your Website Performance?
If your website isn’t generating consistent leads or your search visibility has declined, we can identify what’s limiting performance and rebuild it around a system designed for growth.
