Starting a business can be an incredibly exciting experience. One mistake though is getting overexcited and forgetting about the basics, including brand marketing. A strong brand is vital for any company. It is how you are perceived and judged by anyone that views your business. Here’s how you can start off your brand marketing.
Make your brand stand out
One way to do is read up on the subject and get your hands on a guide to everything you need to know about branding. Branding is big and critical for your startup business so pay heed to professional advice.
Most professionals will tell you that by marketing yourself as a personal brand you are letting potential customers immediately know who you are and who they can trust. On the flip side, if you bungle up and market yourself poorly, it will lead to poor branding and misrepresentation of your business. That’s why it’s important to know what qualities you have that makes you stand out.
Another way to learn is observe and analyze famous brands. For example think of Disney, you’d immediately think of child-friendly movies. The same goes with Intel with high-quality computing equipment, Gillette with affordable razors and Rolex with luxury watches. There is more to these brands than what they sell.
Market to your niche
What’s common about those brands is that they know what type of product sells and who they’re marketing to. Disney wouldn’t advertise outside of a nightclub, Gillette wouldn’t market themselves as a luxury brand and Rolex wouldn’t have a stall in a convenience store.
It’s important to identify who you are and what your brand stands for. This can take some detailed research and patience. Trying to find your unique selling point (USP) is vital, especially if you have a small marketing budget. It’s important to note that winning a small targeted group of people is better than trying to swim and survive in a sea of unknown population.
Combine your brand with marketing
Your brand and your marketing are two separate aspects but are strongly bonded. You have to market with your brand in mind, and you have to develop your brand thinking about how you are going to market it.
So if you market without considering your brand you are going to risk confusing your customers. You need to create a marketing strategy that everyone can buy into in order to give yourself a consistent message across all platforms.
Don’t send mixed brand messages
Today, there are more ways to market your brand than ever before.
Your logo design and name are important so make sure you get them seen across as many platforms as possible. Facebook, Twitter, and LinkedIn are great tools to start with.
Your website can also be vital, as will any app that you have. Blogging is a great way to educate and convince your customers of your brand’s authority, and help your website show on search engines.
Across all these platforms, you want to make sure that you are marketing your brand message consistently in order to start growing your business with a solid foundation.
Your brand is a powerful piece of intellectual property and you need to protect it at all cost. One bad marketing move and you could cause damage that could take awhile to recover. So pay heed to building your brand from ground zero.
Guest Author Bio
Bill Watson is a digital strategist whose passion is to promote startups and small businesses via online media. He loves creative tattoo designs, dogs and lots of coffee. Connect with him here.