The team at Social Eyes Marketing is passionate about giving small local businesses the attention and dedication they deserve. Streamside Assisted Living is a great example of one of our local partners; they have trusted us with all of their digital marketing needs, and soon you will understand why!
- On-site SEO Optimization
- Link Building
- PPC Advertising Campaign Management
- Content Marketing
- Google My Business Management
- Web Design
The initial pay per click (PPC) ads campaign was under-performing, creating missed opportunities for Streamside. As soon as our advertising team discovered additional opportunities for improvement, we took action to boost the campaign to success!
To increase the efficacy of Streamside’s pay per click ads, the advertising team at Social Eyes Marketing integrated new ad types into the advertising campaign. The ads’ click-through-rate (CTR) was given a boost by continually monitoring performance and utilizing ongoing optimization of the ad text until it was fine-tuned to perfection. We also added more local-specific language to aid both CTR and conversion, pointing the campaign towards more regional prospective clients.
Also to increase the campaign’s conversion rate, we implemented new extensions to help searchers navigate to the specific page they were interested in finding, benefitting the overall user experience.
Other optimization steps included adjustments for page speed and keyword specificity, eliminating too broad of terms and narrowing the scope of the audience exposed to the campaign.
Overall performance has increased across the board for Streamside’s optimized PPC campaign, showing consistent growth over the past six months and indicating that the growth is stable and has the potential for a continued upward trend.
As you can see: ad clicks and impressions have nearly doubled, CTR is high, and conversions have jumped considerably since the beginning of our campaign management and optimization efforts!
The team at Social Eyes Marketing takes a holistic approach to digital marketing that will help you achieve real results with your marketing strategy. If you’d like to join Streamside Assisted Living in advertising and marketing success, contact us today and let’s talk about ongoing search engine optimization and PPC management for your business!