Governmental Relations and Public Affairs are two terms seen as interchangeable. However, both of the terms contain minor distinctions that differentiate them from one another. Governmental Relations is the sector of Public Relations that facilitates communication between an organization and governmental public, while Public Affairs is focused on creating interaction between an organization and the government, legislator, interest groups, and media. Although the terms differ slightly from one another, they overlap in the focus of PR that creates interaction with the government.
The external function of Public Affairs focuses more broadly on the issues of public policy, specifically taking consideration of those who aim a new perspective towards legislators. A public affairs specialist acts as a lobbyist, a professional advocate that aims to influence legislators on behalf of their organization. The functions of this role diversify with each individual; however, a common goal is resolving conflict or negotiating on behalf of an organization.
As a Public Affairs Specialist, you take into account the list of public policy issues in which your organization must follow and stay up to date on issues that are in public concern. A common term used within the profession is “grassroots initiatives,” referring to the assimilation of citizens in society and the movements they create to project a certain perspective. When working for an organization, recognizing the conflicts of society and finding inclusive solutions is the key to success for a Public Affairs Specialist.
Government Relations & Affairs
A successful government affairs strategy focuses on every sector of an organization, advocating interests and managing a multitude of content. Similarly referred to as a “campaign manager” of the organization, this role takes on a specialized focus of administering all government communications, from managing lobbyists, addressing activists, and creating a consistent and concise media team.
With a multitude of components, all equally important to success, government affairs professionals must determine the tools at their disposal to utilize. From there, budgets, lobbying coalitions, and strategies are formed. It is important to note that although resources are essential, this position requires management skills and political knowledge to be successful.
Advocacy in Idaho
One of the main similarities between government relations and public affairs is the importance of lobbyists. Within each state, these individuals take on the role of lobbying the government to defend the perspectives of individuals with their communities. In Idaho, lobbyists represent special interests, from Idaho Food Producers and Idaho Power to the Farm Bureau and Association of Idaho Cities.
Although they may not be the only source of persuasion in legislation, they are an influential component of over 1,000 bills a year in states across the nation. Lobbyists are a vital part of giving voice to the constituents in Idaho because of the small staff of state legislators.
Why you Should Choose Social Eyes Marketing
Overall, both roles of Government Relations and Public Affairs are pertinent to promoting an inclusive and relevant image for your organization. Operating in a technological society leads to many opportunities to succeed or fail in successful Public Relations. With a multitude of content to disperse, it is important to create a successful digital marketing strategy.
Insert Social Eyes Marketing. As a company in the heart of Boise, we care about the community and the success of the businesses within it. We are experts in internet marketing and simplify the process for each client, creating a specific strategy to obtain goals and communicate messages.
We specialize in public policy and the ability to strategically communicate and address complex problems, providing calculated, creative, and well-executed solutions for our clients.
In addition to our SEO, web design, and other marketing experts, our team includes a professional lobbying expert. His unsurpassed experience makes Social Eyes a great new lobbying choice. The Idaho Legislature typically runs from January through April, yet our work continues year-round. We take the time to meet with Legislators, Idaho Executive Officers, state agencies, NGOs, and local communities to establish robust and valuable public policy goals.
In the current political climate, it is more important than ever to seek expertise on media relations, and as a full-service firm dedicated to our clients, Social Eyes Marketing can help you do more than just reach your goals; we will exceed them.