I am sure at some point you have gone online and looked at a product or service you were interested in and checked the reviews before making a purchase, and you are not alone. Today, anyone who is looking to spend money will make sure to do their research, and often times it is done by using the feedback left from other users.
Most businesses now offer the ability to go on to their site, and read the reviews. A negative review can lead to trouble for a company and that is why it is important to understand the impact that a review can have for current and future customers. This is an opportunity that business owners should be aware of.
PeopleClaim have put together this Infographic looking at some statistical measures of ratings and reviews. They were curious as to how many people were searching for reviews, what they were finding, and what type of decisions they were making based on this information.