Search Engine Optimization is a critical part of any online marketing strategy. The ties between search engines, technical aspects and content development make it complicated and difficult for people to understand.
So what exactly is Search Engine Optimization?
Search engine optimization or SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or “organic” search results.
What does that mean?
Major search engines, such as Google, Yahoo and Bing, have primary search results where web pages are displayed and ranked in order of relevancy. The ranking depends on the content that is published and the quality of the HTML code of the website.
Imagine you’re searching online for a couch. You go to Google and type in “furniture places in Boise”. Mor Furniture for Less appears on the top spot with other furniture stores following behind. Google ranked these websites based on the content they provided and the quality of the HTML code, believing they would be relevant for you.
Oh, that’s search engine optimization!
All search engine optimization really is, is a fancy way of saying “Getting to the top of a search engine.” Which is important, considering 90% of Internet users click on the first search result when using Google, Yahoo and Bing. And 75% of users never scroll past the first page, so if a website is not high up on the first page of search results, it isn’t being seen.