Search engine optimization (SEO) is the process of driving traffic to your website from search engines through organic search engine results. These search engines, specifically Google, rank your website based on the amount of traffic to your website, how optimized your online presence is, and how established your portfolio is. When marketing through the search engines, it is essential for you and your team of marketers to consistently update your business with marketing strategies to stay on top of Google’s standards. If executed correctly, digital marketing can boost your website to the top of Google’s search results while ultimately driving traffic to your business.
Because the world wide web has truly gone global, making sure your business’s online presence is optimized is one of the most important areas to focus on when growing your business. As of quarter two in the United States in 2021, 61% of organic search results came from mobile devices (Statista). Organic search results are the top-ranked URLs that an advertiser does not pay for. Because mobile searching is so prominent today, developing your website to be mobile-friendly is essential when trying to increase your business’s rank to the top of Google. Based on the digital marketing agency you choose, search engine optimization strategies like Google My Business, keyword incorporation, and backlink building are just a few of the strategies used to increase your business.
SEO vs. SEM
The distinct difference between search engine optimization and search engine marketing is that search engine optimization revolves around the organic search – in other words, the free search results. Search engine marketing is promotions to paid advertising, like pay-per-click services, so you can increase your business’s visibility within the advertised section of Google’s search engine. Oftentimes, using advertisements will boost your website to the top of Google’s first page, however, the services can be quite expensive.
Organic Click-Through Rates
An organic click-through rate shows the percentage of searchers that click on a search engine result. In other words, it collects data on how often a person clicks on your search result after it is viewed so adjustments can be made based on click/crawl rates.
There are many techniques that a digital marketing agency can implement that will help improve organic click-through rates. Some of the easiest techniques include:
- Long-tailed keyword incorporation
- Metadata update
- Simplified title
- Detailed description
Digital Marketing Agencies and Their Purpose
Because search engine optimization/marketing is quite difficult to understand without a basic background in marketing, digital marketing agencies often provide services like web design and development, graphic design, search engine optimization, pay-per-click, and much more. It often requires changes to content, images, coding, and other pieces of a website to improve SEO results. Search engine optimization services are executed by Google analytic and algorithm experts who can properly analyze a company website to implement the necessary changes that will improve the visibility of a website.
Google Analytics Reports and Their Purpose
Similar to click-through rate data, Google analytic reports provide businesses with insight on what areas of their online portfolio are beneficial or harmful based on Google’s algorithm. Ultimately, the information gives the business owner an idea of how well the digital marketing agency is performing and how much traffic or clicks your company has gained. If your business is still not accumulating enough traffic, don’t be so quick to blame your digital marketing firm. Your business may need additional services to boost your presence because of poor past strategies, non-updated optimization, and poor reputation management.
There is no reason to stress, however! Digital marketing firms like Social Eyes Marketing have the experience and expertise to bring your digital presence back to life!
Why Online Marketing Is Essential
Marketing your business online requires the use of search engines, social media, videos, email, blogging, and so many other online tools. Fortunately, these efforts allow you to reach a large, targeted audience. While you can certainly focus your marketing efforts locally in the Boise metropolitan area, online marketing makes expanding your products or services to your desired location much easier. For this reason, web marketing is increasingly important to modern businesses and absolutely essential for an e-commerce company. In order to successfully market your business online, it is important to focus on search engine and website optimization. Along with SEO techniques, it is crucial to design your website content in ways that will ensure that it is clear, concise, and relevant to your products or services.
Social Eyes Marketing is a digital marketing agency in Boise, Idaho primarily focused on providing ROI-focused strategies to make an impact in a rapidly changing online environment. We don’t just build websites, we build partnerships. Using the right keyword incorporation, backlinks, and Google My Business strategies, your business will skyrocket to the first page of Google. Don’t believe us? Take a look at our client case studies!
If you are in need of improvements to your website and/or online presence, contact Social Eyes Marketing today to schedule a free 30-minute consultation.
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