Social media has taken the world by storm. People are obsessed! The rise of social media has influenced how we do business, interact with others, and gain knowledge. In this blog, we will discuss how important social media is and which specific social media platforms are most beneficial for your business to use!

Facebook

Facebook is more of a professional business tool that can be used specifically for displaying your brand. One good thing about Facebook is the different options it has for you to choose from. The “Discover” option, for example, lets you browse different groups, organizations, fundraisers, businesses, or corporations to learn more about them and get involved.
Facebook also gives you the option to create events for your brand to encourage business! Like with a personal page, you are able to post stories and pictures to your business account to create brand awareness for potential customers who come across your account. Overall, there are a lot more business options and opportunities on Facebook than any other social media site!

Twitter

Twitter is known for their stream-of-consciousness “tweets” to give the world updates. Based on your tweets, it can help people interested in your brand get an idea for what your company is all about. Tweets are a quick and easy way to help potential customers grasp the idea for what message your brand is trying to send.
The good thing about Twitter is that if you are in a hurry and flipping through tweets, you may come across a fascinating brand that you can quickly read up on. Twitter is one of those social media platforms that is perfect for weekly or daily updates on your brand to build awareness and attention.

Instagram

Instagram is a great tool for the overall social media presence for your brand. This is definitely used more than most platforms because of how easy it is to operate and engage your followers. You can post pictures and stories as much as you want, gain followers, and overall spread awareness to your brand. You can enlist the help of influencers, showcasing your product and gaining more attention for your brand and your products!
There are different options available to you on Instagram that can help your business to grow such as the business tools functions. These tools allow you to have more flexibility on your business settings through monitoring the increase in your followers, adding contact information for your brand, insights about your posts, and the option to offer promotions. This increases attention for your brand to make it more available to the public eye.

LinkedIn

LinkedIn is a great tool for making valuable business connections and networking. This is an accessible social media tool that can even help you to partner with different businesses and organizations to build on your brand and extend your company’s professional presence. You can meet recruiters, human resources professionals, and other different groups to help set you up for employer success. This is a great way to get your name out there and build on the network of people you have for your company.

Pinterest

Pinterest is a creative way to gain ideas for your brand. This will give a different perspective than most social media platforms because its use is specifically for giving you ideas for anything! If you’re struggling with design or a concept, Pinterest is a great resource.
In this way, Pinterest broadens the horizon for any brand but especially visual brands. It builds on creativity and interest. Pinterest makes it easy to drive traffic and it helps boost your SEO. Sharing content and products through Pinterest can help reach an even larger audience specifically interested in your industry.

Why These Various Social Media Platforms Build Your Brand

Aside from available paid advertising, these five social media platforms are useful to help build your brand and build awareness just from maintaining a regular posting schedule. Overall, these various platforms are some of the most well-known out there and will give your brand the best advertising opportunities for the broadest audience. Each one has its own unique ways as to how it can help upon your business or organization.
If you’re not sure what social media platforms are right for your business, or if you need help getting started, the social media gurus at Social Eyes Marketing are here to lend a hand! From working with you to build a successful social media marketing strategy to full social media management for your platforms, the team at Social Eyes is ready to help your business succeed in our digital world. If you have any questions or are ready to start your social media marketing journey, give us a call today!

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