Videos can be a great tool in marketing your business. They are an innovative and creative way to grab your consumer’s attention while showing off your business’s character. Incorporating videos into your marketing strategy can both grow and brand your business.
Growth
Videos can be highly beneficial in helping your business grow to its full potential. Videos are widely popular among consumers, with approximately 54% of consumers seeking branded video content from businesses they support.
Search Engine Optimization
There are varying types of videos that can both increase traffic to your business and boost your search engine optimization. Optimization includes displaying the video on the right platform, making sure the content is relevant and engaging, choosing an engaging thumbnail image, etc.
Choosing where to display your content is an important part of the optimization process. Did you know that YouTube is the number two search engine in the world? Displaying your content on YouTube is a great option for some businesses, but oftentimes social media or the company website is the best route. Social media can be very beneficial for your business, especially if you are local. Social media marketing pulls in local consumers and is a great platform to display video content.
Image
Including videos on your social media, business website, or other platforms can help you create the ideal image for your company.
Branding
Videos help to create a more personal relationship with clients or potential clients. By defining your image or brand through videos, clients will be able to have more confidence in your company because they know what to expect.
Branding is extremely important in growing and bringing value to a company. The video content that is provided directly by the company gives consumers a better look into who you are as an organization.
Trust and Credibility
It is a proven fact that making a connection with customers increases the ability to sell a product or service. In cases where in-person connections are not as common, such as a marketing company, videos are an excellent alternative. Videos create a trusting relationship between clients and employees. By seeing and hearing a company personally talk about their expertise in their products, services, and goals, consumers have more confidence in the company as a whole.
Videos are an easy and effective way to deliver quick but quality information on the products, services, or company. A video can also give insight to peers and fellow employees around the organization.
Social Eyes Marketing has experts in all things video marketing, including a video production team and experts in social media. Contact us today for help in developing your next marketing video.
