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TikTok vs. Instagram Reels: The Competition Heats Up

Move Aside TikTok, Here Comes Reels

Instagram has been on an upward climb since it’s launch in 2010. Facebook quickly caught on and purchased Instagram just 18 months after its launch. Now, there is a new competitor in the social media world. TikTok. As you may already know, ByteDance decided to merge Musical.ly and TikTok making it one single app called TikTok. Now TikTok claims that they have 500 million active users, and over a billion downloads. With its rise in popularity, it wasn’t long until Instagram hopped aboard the social media trend train.

TikToks Rise

TikTok allows users to create short videos usually 15-30 seconds long. There isn’t anything particularly outstanding about these videos, they can be about anything. The most common videos you will find on TikTok are of people dancing, singing, or lip-syncing to songs. These songs change almost weekly depending upon what is trending. It is a very fast-paced app, with a new trend catching fire within 3 days. TikTok also allows users to follow others and receive updates on when they post a new video. Popular creators can be found posting up to 3 TikTok videos a day.

TikTok Tutorial Video Below:

TikToks Appeal

It comes as no surprise that the early adopters of the app fall in the age range of 16-24 years old. Since it has become so popular among this age group, users are making an effort to become “TikTok famous” among their peers at school. People like Charli D’Amelio and Loren Gray have gained millions of followers in the blink of an eye. Their rise to fame happened so quickly that others are now trying to compete or “make fun” of the instantaneous “clout” they receive from using TikTok.
Do you think there’s the possibility of people becoming Instagram “Reel famous”?
While there were some early TikTok adopters older than 24, its popularity among that demographic didn’t become well known until a little while later. Nowadays, you will notice older users on the app more frequently. As time goes on, users can expect to see more diverse age groups in videos.

Instagram Notices

Really? It didn’t take long for another competitor to want a slice of the pie. Instagram announced its new Reels feature with hopes that it will compete with the already popular TikTok. Reels are pretty much the same idea where users can take short videos of themselves or of other things in 15 seconds. You can then share these videos on your story and potentially land on the “Top Reels” page.

Check Out This Demo by Techcrunch:


Look familiar?

Will You Use Both?

With Instagram already being an industry leader in the social media world, do you think they should step aside and let TikTok have its moment? Instagram has been known to adapt to user needs with the integration of “Instagram Stories” as a response to Snapchat. Now they are finding a new area they can grow in with through the introduction of Reels.
Instagram has already changed the way businesses market to consumers. Digital marketing companies are constantly adapting and looking for new ways to reach audiences. It’s predicted that over 75% of businesses will use Instagram in 2020.
You’ve probably already noticed the ads on TikTok. It will be interesting to see if those will grow more prevalent or if businesses will find a new way to market themselves through the app.

Conclusion

If anything, TikTok is still a very relevant and growing social media app. It’s not surprising that Instagram feels a little threatened. Come 2020 it will be interesting to see where the pendulum swings, if users will continue to use TikTok, or if they will move over to Instagram Reels.
What’s appealing about Instagram Reels is that it is a feature within the Instagram app. Therefore, you can post photos and TikTok-like videos using one app. You won’t have to download a bunch of social media apps if Instagram will just combine them all.
Businesses are slower to adapt, and ads can really drive away users. Marketing on TikTok will have to be very clever and well-executed so that it looks more natural to the everyday user. As a Digital Marketing Company in Boise, we are always looking for new opportunities and ways to market to the masses through social media. As expected, we will be keeping a close eye on Instagram Reels and how TikTok evolves to combat it.

Social Media Marketing

Social Eyes is a Boise marketing company that offers a variety of services like web design, web development, social media marketing, and video production. If you’re curious about reaching a target audience through the use of social media give us a call!

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