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As a business in today’s digital age, one of the most important assets you have is your website. It’s crucial to have a well-designed site that includes all the information anyone could need on your business, all the while being easy to navigate and incredibly user-friendly. While those elements are key to initial online success, it’s equally important to continually redesign your website for the reasons listed below; check it out!

Adding Functionality

When you’re first building your website, you may be feeling like you should just get something published as quickly as possible. If you’ve never designed a website before, you may not realize some of the features that could significantly benefit your business. For example, something like an online scheduler for consultation appointments or live stream functionality embedded directly into the site can make your life easier as a business owner and can be equally as convenient for the consumer.

Optimization

With the implementation of Google Analytics you can see tons of data about your website, including where website visitors are clicking the most, how long they stick around on the site for, and much, much more. Analyzing the data can tell you if the content you have on your landing page is doing its job of catching the interest of a website visitor. Website data analytics, if used correctly, can help you optimize your website to achieve your marketing goals and drive more traffic to your business!

Rebranding

Although we don’t recommend rebranding your business often and it would not be considered part of continual redesign, it’s important to revamp your website if you do end up rebranding or taking your company in a different direction. You could keep the general layout of the website, but it would be smart to update your content, the color scheme, and of course the logos if they’ve changed. If you don’t keep your website consistent with your brand, you can miss out on a lot of potential customers or clients.

If you’re looking for help with redesigning your website or optimizing it to bring in more traffic and conversions, give Social Eyes a call! We offer web design services, as well as anything else digital marketing, that will help enhance your business’ online presence. Contact us today for a free 30 minute consultation with one of our experts!

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