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Monthly Archives: October 2015

4 Steps to Setting up a Facebook Ad

By | Digital Marketing, Facebook, Social Media, Target Audience | No Comments

Businesses love using social media in their marketing strategy for two reasons. 1. It’s free. 2. Hundreds of people can easily be reached, for free. So when business owners hear that they need to be using Facebook ads and spending money, things get a little heated. Facebook ads are important when it comes to marketing your Facebook page. You want to market your Facebook page to gain likes. Likes are crucial for getting your information (posts) out to your customers. Unless a user stumbles upon your Facebook page and scrolls through your wall, they aren’t seeing what you are posting. Only users who like your page will be seeing your posts on a regular basis. You don’t need to spend $100s of dollars to get results, a small budget will get you started and likes will only grow from there.

In four easy steps you can be on your way to setting up a simple “likes campaign” to help drive users to your Facebook page.

  1. Once you get on your ads manager and hit the green button, create an ad, choose the promote your page option. There are 10 different campaigns to choose from, but starting off with campaign to promote your page will familiarize yourself with how Facebook ads work, and will get your some likes in the process. Select your business page.
  2. The next step is to define your target audience. You can be as specific or broad as you like. The more specific you get, the more your campaign will be delivered to people who are more likely to “like” your page. Choose a location, age and gender to get started. The other options (that help make a more specific audience) are choosing a language, interests, behaviors and categories. For example, if your business is a boutique, you might target women who have an interest in fashion, shoes, and clothes.
  3. The third step is to set up a budget. Choose either a lifetime or a daily budget. The lifetime budget will spread your whole budget over the course of the campaign, where a daily budget will spend the budget you set every day through the course of the campaign. For example, in a lifetime budget you would set $50 for the month and Facebook would spend the money evenly throughout the 30 days. A daily budget would spend $50 every day. This is where you will choose if you want to run your campaign continuously until you end the campaign, or you can set a start and end time.  
  4. The last step is the creative section. Choose an image and text and preview how the ad will appear in Facebook. The ad can only have 20% text in the image and 90 characters in the text. Head on over to https://www.facebook.com/ads/tools/text_overlay to use the grid tool. This tool will help you keep your image at 20% text.

Once everything looks right, it’s time to place the order. Your ad will go into review and automatically starts as soon as it’s approved by Facebook. This usually takes 15-30 minutes. The most common reason why ads don’t get approved is because users don’t follow the 20% text rule. You must follow the 20% text rule.

Happy advertising.  

If the Wizarding World Had Modern Technology

By | Facebook, Instagram, Social Media | No Comments

I just got done reading Harry Potter and the Deathly Hallows. For all you muggles, that’s the last book. It’s always bitter-sweet finishing that series. I laugh, I cry (a lot) but mostly it makes me long for my Hogwarts letter. I like the simple life of spells and potions and a little adventure towards the end of the school year. There are no cellphones, no internet and no status updates.

Speaking of cell phones, I get this argument a lot: Why doesn’t the Wizarding World have cell phones? Simple. Cell phones were still fairly new. Harry Potter and the Sorcerer’s Stone takes place in 1991, and the first cell phone was put on the market in 1984, only 7 years before. Sure, cell phones had gotten slightly smaller than the 80’s brick, but it was still big, bulky and hard to carry around. And people didn’t carry around cell phones in the 90’s like they do today. Simply put, there was no need for cell phones (not to mention the main characters were eleven in the first book).

Oh, how different the Wizarding World would be with modern technology.

For starters, owls would simply be pets. There would be no need to send mail if students could call or text their parents from Hogwarts. And what fun would that be? Getting mail is the best!

Molly Weasley wouldn’t have a reason for her clock. Molly’s clock is consisted of multiple hands, each hand representing one of the Weasley family members. The hands show exactly where each member of the family is: Hogwarts, The Ministry, The Burrow, etc. With social media, Molly would know exactly where her children and husband are by their status updates.

Screen shot 2015-10-07 at 2.31.23 PM

Speaking of Facebook statuses, Voldemort would have found Harry a lot sooner. Let’s be honest, some people (teenagers) aren’t the smartest when it comes to social media. They post way too much information on their personal lives, including where they are.

Screen shot 2015-10-07 at 2.47.07 PM

The Daily Prophet would be all online. No need for newspapers with moving portraits, printing is a waste of money when you can post it on the internet for free. Howlers would be useless. The sorting hat wouldn’t be needed when you can check everybody’s social media pages to determine where students should be placed. The list goes on and on. But, Harry Potter wouldn’t be the same if witches and wizards had modern technology. These are the kind of things that make it so magical.
And never forget, Hogwarts will always be there to welcome you home.

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