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Category Archives: Inbound Marketing

Search Engine Optimization

By | Digital Marketing, Inbound Marketing, Search Engine Optimization, Web Marketing | No Comments

Search Engine Optimization is a critical part of any online marketing strategy. The ties between search engines, technical aspects and content development make it complicated and difficult for people to understand.

So what exactly is Search Engine Optimization?

Search engine optimization or SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or “organic” search results.

What does that mean?

Major search engines, such as Google, Yahoo and Bing, have primary search results where web pages are displayed and ranked in order of relevancy. The ranking depends on the content that is published and the quality of the HTML code of the website.

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Imagine you’re searching online for a couch. You go to Google and type in “furniture places in Boise”. Mor Furniture for Less appears on the top spot with other furniture stores following behind. Google ranked these websites based on the content they provided and the quality of the HTML code, believing they would be relevant for you.

Oh, that’s search engine optimization!

All search engine optimization really is, is a fancy way of saying “Getting to the top of a search engine.” Which is important, considering 90% of Internet users click on the first search result when using Google, Yahoo and Bing. And 75% of users never scroll past the first page, so if a website is not high up on the first page of search results, it isn’t being seen.

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Website and Marketing Evolution: Why You Should Remain Proactive

By | Digital Marketing, Facebook, Homepage, Inbound Marketing, Mobile Marketing, Pinterest, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Design and Development, Website Presence | No Comments

We all know what evolution is, but how does it apply to websites and marketing? The answer is simple. At some point, your target audience is going to change. Whether it is, their personal tastes or you are targeting a different group all together. It all comes down to change. If you develop a website and marketing campaign, and never change it, you will lose the interest of your audience.
Look at social media marketing, it is constantly changing and evolving into something different on a daily basis. This change keeps the content and design fresh and up to date. I am not saying that you need to evolve your website and marketing campaigns on a daily basis, but it is something that needs to be done routinely. By evolving your content, you will be able to stay current with themes in your area of business. Other than updating special offers, you need to update the text on your website. For instance, maybe one of your products or services has changed; if you do not update the information for this, you will be misleading your customers. Another thing to consider is that in any field of business, there are always changes in terminology or acronyms used to abbreviate certain names/titles. If you do not stay current with this change in terminology, you have the chance of missing potential customers, because your site does not contain this new keyword. As I mentioned earlier in this series, it is critical to have these keywords, so that search engines can return your website as a possible fit to someone’s search.
Website and marketing evolution is not as hard as you may think, but if you have questions regarding what should be done; contact us…and let us maintain and evolve your website and marketing platforms.

What Is Call-to-Action, and Why It Is Important

By | Digital Marketing, Inbound Marketing, Mobile Marketing, Uncategorized, Web Design, website, Website Design and Development | No Comments

Call-to-Action (CTA) is the way we convince individuals to perform an action. This action can lead to an increase in customers/clients. Call-to-Action is an important aspect of internet marketing, because it requires the customer to perform an action. Some key phrases used in CTA are:

  • “Act now”
  • “Signup now”
  • “Get yours now”
  • “Click here”
  • “Download now”
  • “Free Download”
  • “Try it free”
  • “Click here to start your free trial”
  • “Join now”
  • “Order now”
  • “On sale for a limited time, get yours now now”
  • “Buy now”
  • “Signup here”

By using one of these CTA phrases, or one that suits your needs, you will gain a larger customer/client base. This is because you are asking your audience to take action. By asking your audience to do something, you are creating an interaction with the customer. This desirable interaction can sometimes be lost on the internet. By creating this interaction your customers/clients will be inclined to share your website, blog, etc. with others; thus increasing your overall exposure.

How Content Can Make or Break You

By | Digital Marketing, Facebook, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Design and Development, Website Presence | No Comments

Now that we have gone over the different platforms that you can use for internet marketing, I will discuss the importance of content creation. What is content creation? It is the development of content, which will appeal to your audience and inform them of your products and services. When you think of content, you probably think of the text that is on the page. However, content goes a lot deeper than just those words. Content involves text, visual, and design aspects. The reason all of these fall into the same category, is that they coexist as a single entity. They work together to create an accessible design. Accessibility is the key to successful and functional design.
When it comes to the text component of your website, ads, social media/blogs, and emails, you need to go back and look at who your audience is. Your audience will determine the type of language that you use. Of course, you will want to be technically correct, but you also want to make sure that you are using words that are accessible to your audience. If your audience falls into a highly educated category, and are considered experts, then you can use terminology that is specific to their needs. If you intend on reaching a more general audience you need to be careful of the terminology you use. I would like to introduce you to a very popular writing concept that is used in all platforms of writing. It is called “plain language”; this is the art of writing with simple terminology that is direct and accessible to any audience. I have mentioned the word “accessibility” many times through this post, and that is because it should be the main focus while creating information that is used in all of the platforms I talked about. Without accessibility, your information will fall short of reaching your intended audience.  Also remember to include important keywords while writing your text.  These keywords will allow your audience to have a better chance of finding your information on the internet.  As I mentioned in previous posts, keywords are the direct component of SEO (search engine optimization).  If you write your text with this in mind, then it will be easier to implement SEO for your website.
Like I mentioned earlier, content involves visual and design aspects used in any of these platforms. Visual can include images, video, flash, and infographics. All of these help represent your products and services. It is important that you maintain accessibility in your visual content as well.
You may be wondering how design falls into content, and that is because it involves how you put together all of the content used in any of these platforms. Design involves layout, color and font choices, and organization. With design, you create smooth transitions from one point of importance to the next. Design also allows you to create visually appealing content. You want your content to be exciting, something that will draw in your audience by making them feel like they want to continue reading. A word of caution; do not go overboard! Sometimes simple is the best option, but remember that your goal is to draw in your audience.

How To Get Your Website Seen

By | Digital Marketing, Homepage, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Target Audience, Uncategorized, User-Friendly Website, Web Marketing, website, Website Presence | No Comments

Getting your website seen by potential customers is the main goal of all internet marketing. There are many ways people can come across your website; maybe they got your website address off of a printed ad, a commercial, business card, referral from a friend or business associate, or ads that they may have stumbled upon while surfing the internet. However, the most common way that your website will be found is through search engines.
When it comes to the internet, 84% off all internet involvement goes through search engines. Throughout this series, you have heard me refer to SEO (search engine optimization)…this is a pivotal plan that must be implemented if you want to get your website seen. Using specific key words within the content of your website, will allow search engines to bring your website closer to the front of the pack, when returning search results. Associated with search engine results are also things like Google Organic (natural), Google Pay-Per-Click Ads, and Google Local search. Google Organic and Google Local search, help determine which results are returned during a search. Pay-Per-Click Ads are another form of advertising that you can use for your business. Remember it is important to make sure that your website is optimized for search engine results. If you can optimize your website, so that it shows up on the first page of results, you are more likely to reach customers. It is proven that most people who are searching for something, will only click on results returned on the first page.
Here at Social Eyes Marketing, we specialize in SEO. We know what it takes to get your website seen…so give us a call at 1-208-955-6679, and let us help you with your website.

Who Is Your Audience, and How Should You Reach Out to Them?

By | Digital Marketing, Facebook, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Conversion, Website Design and Development, Website Presence | No Comments

Knowing who your audience is will greatly improve the overall success of your internet marketing goals. By identifying the attributes of your audience, you will be able to reach out to the customers you already have and potential customers. Here are the questions you should ask when deciding who your audience is.

  • Who would be interested in the product or service that I offer (who is the primary target)?
  • If I already have customers, who are they?
  • What are the demographics of your intended audience (age, sex, education level, etc.)?
  • What type of category do they fall into (professional, general public, experts, etc.)?

 

By asking these questions, you will be able to determine the best strategy for appealing to their needs. After determining who your customers are, you need to determine what platforms are going to allow you to reach them.

Choosing Your Platform
I listed several different platforms in my post for the first topic in this series. This will be a review of these platforms, and their benefits.

Email—can work for both incoming and outgoing marketing. In the form of incoming marketing, it will allow the customer/potential customer to contact you. The benefits of this are that you will be able to have a one-on-one connection with the individual. With this connection, you will be able to respond to their personal needs and secure them as a customer. In the form of outgoing marketing, by obtaining lists of email addresses, you can send out mass emails that will be delivered to the individuals who are most likely to need your product or services. The benefit of this is that you do not have to search for possible clients; you can usually just purchase a list of email addresses that fall into your category of business.

Social Media/Blogging—is the most modern way of doing internet marketing. In most cases, social media can help you reach a more diversified audience. It is especially beneficial in targeting a younger audience. In today’s society, Facebook and Twitter both have well over 1 billion users. That is large group of people that you can potentially reach. The average person spends 3+ hours on social media during the day. The potential for gaining customers by using social media has unending potential.

Ads—are not just for print anymore. When we are browsing or searching the internet, we are confronted by ads in almost every empty space. Ads are the most important type of marketing in any market. Ads allow us to highlight our products and services in a way that stands out from the background. Ads are a great way of offering specials, and introducing new products or services. The marketing industry has been about ads, whether they were for print, radio, or television. Now the internet has given businesses the opportunity to reach even more people with the ads that adorn most websites.

Websites—are the root of internet marketing. The goal of all of these other platforms is to draw the customer to your website. Websites allow you to have an in depth description of products and services. Websites may not be the first impression a customer has of your business, but it is probably the most important. Design, content, and functionality are key to having successful website. Before you tackle any other platform, make sure that your website is professional, attractive, and finished.

Search Engine—is usually the way an individual will find your website. To increase your chances of having customers be able to find your business in a search, you should implement SEO (search engine optimization). SEO is a process of optimizing your website so that it will show up in the search results. At least 90% of users will click on website listed on the first page of search results. If you want to get your website seen, you must implement an SEO plan.

Mobile—is an important thing to consider wen developing your website, ads, and social media sites. More than 60% of people who use the internet, do so from a mobile device. This means, that you must make your website, and other platforms you may use optimized for mobile devices.

Internet Marketing Part 1 of 6

By | Digital Marketing, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Marketing, website | No Comments

What Is Internet Marketing?
Internet marketing (also known as internet advertising, online marketing and online advertising) is the different ways that we advertise our businesses and products/services over the internet. We have many different platforms to take advantage of, in order to optimize the way we reach our current/potential customer base. The following is a list of different platforms that we can use. Later in this series, I will explain these platforms in more depth.

  • Websites
  • Email
  • Social Media /Blogging
  • Mobile
  • Search Engine (search results and optimization)
  • Ads

How does it Work?
All of the platforms I mentioned above compile into the bigger picture. Websites are the base for all internet marketing; the goal is to get as much traffic to your website as you can. By using these other platforms, you will draw current/potential customers to your website, doorstep, or phone line. Internet marketing is the same principle as paper marketing (newspapers, magazines, flyers, pamphlets, and posters). The only difference is that internet marketing can reach a larger group of people more effectively, and “guess what”…it is also environmentally friendly.

 

Internet Marketing 6 Part Series

By | Digital Marketing, Homepage, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Design and Development, Website Presence | No Comments

6 Part Series on Internet Marketing

This 6 part series will cover what you need to know about internet marketing, and how it can benefit your business. Each week I will cover one of these topics:

  1. What is internet marketing, and how does it work?
  2. How to decipher your audience and choose the platforms that will reach them.
  3. How you can get your website seen?
  4. How content can help or hinder you, in reaching your goals.
  5. How, and why, you should implement a solid call to action (CTA) plan for all of your internet marketing ventures.
  6. Website and Marketing evolution; why you should remain proactive.

Conversion Rate Optimization

By | Digital Marketing, Homepage, Inbound Marketing, Search Engine Optimization, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Conversion, Website Design and Development, Website Presence | No Comments

If you want to increase the traffic to your website, there are three major areas to consider. These areas are part of CRO (conversion rate optimization). CRO is the process of optimizing all aspects of your website that draw somebody in. These include the overall design of your website landing pages, and sponsored search ads.
The most important thing to consider when creating these landing pages and ads is the keywords that you use. These keywords will help individuals find your page.

Here are some important things to remember when choosing your keywords.

  • Make sure that the keywords are relevant, so that your intended audience will be able to think of these words when searching the internet.
  • Remember to group and organize your keywords. Specific keyword groupings of a relevant nature will increase the chances of your website showing up in a search.

 

The next item to consider is the landing page itself. The landing page is an introduction of what is to come if they continue into a website. This is why the overall design and attractiveness is important. Here are some things to consider when designing your landing page.

  •  Landing pages should always be the highest quality.
  •  Headlines should be concise and compelling.
  •  The content of the landing page should be concise and straight to the point.
  •  Make sure that your content will make sense to your intended audience.
  •  Make sure the design is attractive, but also simple and clean. Try out several pages, until you find out what will work best.  AVOID CLUTTER!!!
  •  Do not request too much information, ask for only what is necessary…keep it user friendly.

 

The other item you need to consider is the CTA (call to action). The CTA is part of both the landing page and the ads. CTA is important, because it asks the individual to take action. Here are some things to remember when considering the CTA.

  •  Keywords are important to creating good ads. These ads need to ask for a CTA, because this brings the customer further into the website.
  •  When creating the CTA for your landing page, remember that it needs to stand out.
  •  CTAs should be a focal point.
  • CTAs need to be visually appealing.
  • Most importantly, make sure that your CTA on your ad ties into the CTA on your landing page.

If you use these optimization tools, you are guaranteed to increase the traffic to your website.

Effort Results in Action: How Content Marketing and a First Date are Alike and What You’re Doing Wrong

By | Inbound Marketing, Social Media, User-Friendly Website, Web Marketing | No Comments

Think of every new prospect as a first date: you don’t want to scare them off; you want them to stick around and keep coming back. Unfortunately, like going on your first date, that is a lot of pressure and sometimes you come on too strong and they go running. Word of advice, don’t continue to run after them. No one likes a clingy date. Instead, take a step back and reevaluate your tactics. Fortunately in regards to content marketing it’s an easy fix, as for dating… you’re on your own.

You want your customer to feel comfortable— give them straightforward answers that leave no room for confusion. You have to know what you want before you can ask someone else for something in return. The experience your prospects have with your content is their first impression of you. The goal is to connect with them, give them something that they want to come back for. Below are four reasons your prospects aren’t becoming customers, and how you can change that.

You’re Not Fooling Anyone
When you first meet someone, you want to learn about their interests, hobbies, what kind of person they are. We are in search of someone genuine and looking for a lasting relationship (well, most of the time anyway.) The same goes for content marketing. When you put something out for prospects you want it to be real. Why is what you’re offering the best for them, is it worth coming back for? 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. When you create something custom its shows that you are in it for the long haul. Who wants to be a part of something where the other half only gives their minimum effort? Tailor your content to your business specifically. Ensure when they are visiting your site, they know exactly who you are, that you are dedicated to them as a customer, and it is clear what exactly you want them to do. It’s easy to create something generic that will get the job done. But no one just wants to get the job done. If you put in effort and show that you are dedicated, it will go a long way. After all, nothing worth having comes easy.

Too Much Too Soon
One of the biggest mistakes is asking too much too soon from your prospects. The idea of asking for a hand in marriage on the first date would seem laughable and ridiculous for most. When it comes to business, it is no different. Your prospects are immediately turned off when the first interaction is you in their faces demanding their business NOW. It doesn’t work that way, and it shouldn’t. You need to do some work, and a little nurturing first, to be able to earn their loyalty.

No Direction
Quit sending out mixed signals. Be proud of your call-to-actions, and making it as clear as you can. This is not a game, contrary to popular belief. We fall for the coy, and mysterious and sometimes it can be fun. But, let’s be real, it gets old. And it gets old fast. From web pages, to websites, many fail to provide clear directions to its prospects. They have a lot of other things they are concerned with, and trying to navigate through your maze of a webpage is not at the top of their to do list. In all honesty, it never even made it on to the list. First impressions are everything. When your content offers nothing but confusion, and time to be wasted, that prospect has already left your page and is on to the next one. Check please!

Quit the Babble and Be Personable
We’ve all had this date— the one who NEVER stops talking, throwing in the same five-dollar word every few minutes in attempt to impress you. This jargon is a facade, and they see right through it. Mentally, they’ve checked out about 10 minutes ago, and what you’re giving them is doing nothing for them, or for you. There is a time and place for buzzwords like “infrastructure,” such as on pages describing the product, or in the data sheets. The wrong place is when you are talking to a prospect. Focus on being personable, and real, and stop relying on what you think is impressionable babble that really isn’t helping anyone. People don’t want to be talked at. So put a cap on it and listen to your prospects.

Too many of the first dates become apparent right away that they will indeed be the last one as well. You put what you have to offer out on the line and see if it’s something worth pursuing. After so many first date fails it becomes monotonous. It’s the same thing over and over, and by the end you’re just trying to keep your head afloat to make it to the end of the date. The content you are putting out to your prospects follows the same rules. An overwhelming amount of content out in the world is confusing, pushy, needy, demanding, and not enough about creating a solid foundation to make a lasting partnership, and converting these “prospects” into actual returning customers. If you present your content in a concise clear manner, that is personable, the retention rate of prospects, and customers is sure to improve greatly. 95% of content marketers agree that offering a good user experience just makes sense, and we can’t disagree with that.

That being said, you have to put in the effort to get some action.

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