(208) 955-6679
Contact Us

Category Archives: Target Audience

6 Commandments for Social Media Marketing

By | Digital Marketing, Facebook, Instagram, Mobile Marketing, Pinterest, Social Media, Target Audience, Twitter | No Comments

Social media marketing is ideal because it’s cheap and easy. But it can also be frustrating when you aren’t seeing results.  You can’t sit back and expect to see your social media platforms changing on their own.  It takes time, patience and a clear marketing strategy to get your customers attention. With so many websites, social media platforms and advertising, it’s hard for your business to stand out from the crowd. What captures your customer’s attention?  What’s going to make them look at your business instead of your competitor?

Get ahead of the social media game by following The 6 Commandments for social media marketing and get your message seen, shared and liked.

Have a Focused Strategy

If you don’t have a clear, focused marketing strategy, everything you do on social media will be a waste. You can’t just post statuses, retweet tweets and share photos hoping that that will be enough. Know what you are going to post and when. Research the best times to post content, and conduct your own study to see what content your customers are interested in.

Grow a Meaningful Audience/Following

Many businesses think it’s important to have a lot of likes. And it is important. But it’s more important to have meaningful likes. 50 likes who are loyal and repeating customers is more beneficial than 200 likes when those customers don’t ever purchase your products or services.

Create Quality Content

Once you have your strategy, make sure you are posting quality content that will be read, liked and shared. If your content isn’t getting read, then what was the point of even posting it?

Listen to your Audience

You’ll be getting reviews and comments throughout your social media platforms. Listen to what they have to say and turn the criticism into making your company a better place for business. See what they like and don’t like about you. See what they are saying about your employees, managers and maybe even you. Take everything into consideration and see what you can learn from your customers.

Acknowledge your Audience

Don’t just listen to them. But acknowledge them as well. Comment back saying you heard them. Answer their questions, respond to comments and reviews and prove that you are a human. That you are on social media to have a two sided conversation with your audience. That when they reach out you, they will get a human response. That you are not on social media to throw deals, news and information in their face, but that you want to tell them about your business and allow them to talk back.

Accessibility

Now that you are listening and acknowledging your audience, do it in a timely manner. Make yourself accessible to your customers. If they complain about your business, you want to get that under control ASAP! Don’t let it sit on your business page for days before you make a move. Respond quickly and professionally and handle any and all situations how you would want to be treated.

4 Steps to Setting up a Facebook Ad

By | Digital Marketing, Facebook, Social Media, Target Audience | No Comments

Businesses love using social media in their marketing strategy for two reasons. 1. It’s free. 2. Hundreds of people can easily be reached, for free. So when business owners hear that they need to be using Facebook ads and spending money, things get a little heated. Facebook ads are important when it comes to marketing your Facebook page. You want to market your Facebook page to gain likes. Likes are crucial for getting your information (posts) out to your customers. Unless a user stumbles upon your Facebook page and scrolls through your wall, they aren’t seeing what you are posting. Only users who like your page will be seeing your posts on a regular basis. You don’t need to spend $100s of dollars to get results, a small budget will get you started and likes will only grow from there.

In four easy steps you can be on your way to setting up a simple “likes campaign” to help drive users to your Facebook page.

  1. Once you get on your ads manager and hit the green button, create an ad, choose the promote your page option. There are 10 different campaigns to choose from, but starting off with campaign to promote your page will familiarize yourself with how Facebook ads work, and will get your some likes in the process. Select your business page.
  2. The next step is to define your target audience. You can be as specific or broad as you like. The more specific you get, the more your campaign will be delivered to people who are more likely to “like” your page. Choose a location, age and gender to get started. The other options (that help make a more specific audience) are choosing a language, interests, behaviors and categories. For example, if your business is a boutique, you might target women who have an interest in fashion, shoes, and clothes.
  3. The third step is to set up a budget. Choose either a lifetime or a daily budget. The lifetime budget will spread your whole budget over the course of the campaign, where a daily budget will spend the budget you set every day through the course of the campaign. For example, in a lifetime budget you would set $50 for the month and Facebook would spend the money evenly throughout the 30 days. A daily budget would spend $50 every day. This is where you will choose if you want to run your campaign continuously until you end the campaign, or you can set a start and end time.  
  4. The last step is the creative section. Choose an image and text and preview how the ad will appear in Facebook. The ad can only have 20% text in the image and 90 characters in the text. Head on over to https://www.facebook.com/ads/tools/text_overlay to use the grid tool. This tool will help you keep your image at 20% text.

Once everything looks right, it’s time to place the order. Your ad will go into review and automatically starts as soon as it’s approved by Facebook. This usually takes 15-30 minutes. The most common reason why ads don’t get approved is because users don’t follow the 20% text rule. You must follow the 20% text rule.

Happy advertising.  

Is Podcasting an Effective Marketing Platform?

By | Digital Marketing, Mobile Marketing, Target Audience, Uncategorized, Web Marketing | No Comments

So, what is podcasting? It is simply a form of digital broadcasting. These podcasts are downloaded from the internet so that they can be listened to. The thing that makes a podcast great is that people can subscribe to them so that when a new podcast is available for download.
How can this play in to a marketing plan? It is true that podcasting is not right for every business, but if it will work for the product or services that you provide, I would highly recommend it. Podcast usually come as a series of related topics, but you do not have to stick to this method for your marketing plan. Podcasts can be used to describe new products or services, or it can be used to market your company in general. One other reason that I will recommend podcasting as a marketing tool is because of statistics. On average, a person will stay on a website for about 2-3 minutes, while people who listen to a podcast stay engaged for around 20 minutes (depending on the length of the podcast). This creates a great opportunity to sale your business and your products.

The Pros:

  • Podcasts do not just have to be audio…they can also include video.
  • The technology allows for use on mobile devices, so you can reach a greater number of individuals.
  • Consumers can subscribe to the podcasts.
  • Podcasts can easily be intertwined with your website and social media accounts.
  • Podcasts allow you to connect with your customers on a more personal level. By being able to hear the emotion behind the voice is more effective than words on a page.

The Cons:

  • Podcasts are not right for every type of business.
  • The bandwidth needed to run a podcast series can be costly if you do not already have access to it.
  • You must continually create new and interesting content to keep your listeners engaged.
  • Podcasts are not seen as usual marketing platform, so gaining interest may be difficult to begin with.
  • The person who is making the recordings must have the passion for your product or service that you want your customers to have.

What it comes down to is brand awareness. You are not just selling a product or service, but your business in general, and this is great way to do it; as long as you have the resources and the desire to step outside of the box when it comes to your marketing plan.

Website and Marketing Evolution: Why You Should Remain Proactive

By | Digital Marketing, Facebook, Homepage, Inbound Marketing, Mobile Marketing, Pinterest, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Design and Development, Website Presence | No Comments

We all know what evolution is, but how does it apply to websites and marketing? The answer is simple. At some point, your target audience is going to change. Whether it is, their personal tastes or you are targeting a different group all together. It all comes down to change. If you develop a website and marketing campaign, and never change it, you will lose the interest of your audience.
Look at social media marketing, it is constantly changing and evolving into something different on a daily basis. This change keeps the content and design fresh and up to date. I am not saying that you need to evolve your website and marketing campaigns on a daily basis, but it is something that needs to be done routinely. By evolving your content, you will be able to stay current with themes in your area of business. Other than updating special offers, you need to update the text on your website. For instance, maybe one of your products or services has changed; if you do not update the information for this, you will be misleading your customers. Another thing to consider is that in any field of business, there are always changes in terminology or acronyms used to abbreviate certain names/titles. If you do not stay current with this change in terminology, you have the chance of missing potential customers, because your site does not contain this new keyword. As I mentioned earlier in this series, it is critical to have these keywords, so that search engines can return your website as a possible fit to someone’s search.
Website and marketing evolution is not as hard as you may think, but if you have questions regarding what should be done; contact us…and let us maintain and evolve your website and marketing platforms.

How Content Can Make or Break You

By | Digital Marketing, Facebook, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Design and Development, Website Presence | No Comments

Now that we have gone over the different platforms that you can use for internet marketing, I will discuss the importance of content creation. What is content creation? It is the development of content, which will appeal to your audience and inform them of your products and services. When you think of content, you probably think of the text that is on the page. However, content goes a lot deeper than just those words. Content involves text, visual, and design aspects. The reason all of these fall into the same category, is that they coexist as a single entity. They work together to create an accessible design. Accessibility is the key to successful and functional design.
When it comes to the text component of your website, ads, social media/blogs, and emails, you need to go back and look at who your audience is. Your audience will determine the type of language that you use. Of course, you will want to be technically correct, but you also want to make sure that you are using words that are accessible to your audience. If your audience falls into a highly educated category, and are considered experts, then you can use terminology that is specific to their needs. If you intend on reaching a more general audience you need to be careful of the terminology you use. I would like to introduce you to a very popular writing concept that is used in all platforms of writing. It is called “plain language”; this is the art of writing with simple terminology that is direct and accessible to any audience. I have mentioned the word “accessibility” many times through this post, and that is because it should be the main focus while creating information that is used in all of the platforms I talked about. Without accessibility, your information will fall short of reaching your intended audience.  Also remember to include important keywords while writing your text.  These keywords will allow your audience to have a better chance of finding your information on the internet.  As I mentioned in previous posts, keywords are the direct component of SEO (search engine optimization).  If you write your text with this in mind, then it will be easier to implement SEO for your website.
Like I mentioned earlier, content involves visual and design aspects used in any of these platforms. Visual can include images, video, flash, and infographics. All of these help represent your products and services. It is important that you maintain accessibility in your visual content as well.
You may be wondering how design falls into content, and that is because it involves how you put together all of the content used in any of these platforms. Design involves layout, color and font choices, and organization. With design, you create smooth transitions from one point of importance to the next. Design also allows you to create visually appealing content. You want your content to be exciting, something that will draw in your audience by making them feel like they want to continue reading. A word of caution; do not go overboard! Sometimes simple is the best option, but remember that your goal is to draw in your audience.

How To Get Your Website Seen

By | Digital Marketing, Homepage, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Target Audience, Uncategorized, User-Friendly Website, Web Marketing, website, Website Presence | No Comments

Getting your website seen by potential customers is the main goal of all internet marketing. There are many ways people can come across your website; maybe they got your website address off of a printed ad, a commercial, business card, referral from a friend or business associate, or ads that they may have stumbled upon while surfing the internet. However, the most common way that your website will be found is through search engines.
When it comes to the internet, 84% off all internet involvement goes through search engines. Throughout this series, you have heard me refer to SEO (search engine optimization)…this is a pivotal plan that must be implemented if you want to get your website seen. Using specific key words within the content of your website, will allow search engines to bring your website closer to the front of the pack, when returning search results. Associated with search engine results are also things like Google Organic (natural), Google Pay-Per-Click Ads, and Google Local search. Google Organic and Google Local search, help determine which results are returned during a search. Pay-Per-Click Ads are another form of advertising that you can use for your business. Remember it is important to make sure that your website is optimized for search engine results. If you can optimize your website, so that it shows up on the first page of results, you are more likely to reach customers. It is proven that most people who are searching for something, will only click on results returned on the first page.
Here at Social Eyes Marketing, we specialize in SEO. We know what it takes to get your website seen…so give us a call at 1-208-955-6679, and let us help you with your website.

Who Is Your Audience, and How Should You Reach Out to Them?

By | Digital Marketing, Facebook, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Conversion, Website Design and Development, Website Presence | No Comments

Knowing who your audience is will greatly improve the overall success of your internet marketing goals. By identifying the attributes of your audience, you will be able to reach out to the customers you already have and potential customers. Here are the questions you should ask when deciding who your audience is.

  • Who would be interested in the product or service that I offer (who is the primary target)?
  • If I already have customers, who are they?
  • What are the demographics of your intended audience (age, sex, education level, etc.)?
  • What type of category do they fall into (professional, general public, experts, etc.)?

 

By asking these questions, you will be able to determine the best strategy for appealing to their needs. After determining who your customers are, you need to determine what platforms are going to allow you to reach them.

Choosing Your Platform
I listed several different platforms in my post for the first topic in this series. This will be a review of these platforms, and their benefits.

Email—can work for both incoming and outgoing marketing. In the form of incoming marketing, it will allow the customer/potential customer to contact you. The benefits of this are that you will be able to have a one-on-one connection with the individual. With this connection, you will be able to respond to their personal needs and secure them as a customer. In the form of outgoing marketing, by obtaining lists of email addresses, you can send out mass emails that will be delivered to the individuals who are most likely to need your product or services. The benefit of this is that you do not have to search for possible clients; you can usually just purchase a list of email addresses that fall into your category of business.

Social Media/Blogging—is the most modern way of doing internet marketing. In most cases, social media can help you reach a more diversified audience. It is especially beneficial in targeting a younger audience. In today’s society, Facebook and Twitter both have well over 1 billion users. That is large group of people that you can potentially reach. The average person spends 3+ hours on social media during the day. The potential for gaining customers by using social media has unending potential.

Ads—are not just for print anymore. When we are browsing or searching the internet, we are confronted by ads in almost every empty space. Ads are the most important type of marketing in any market. Ads allow us to highlight our products and services in a way that stands out from the background. Ads are a great way of offering specials, and introducing new products or services. The marketing industry has been about ads, whether they were for print, radio, or television. Now the internet has given businesses the opportunity to reach even more people with the ads that adorn most websites.

Websites—are the root of internet marketing. The goal of all of these other platforms is to draw the customer to your website. Websites allow you to have an in depth description of products and services. Websites may not be the first impression a customer has of your business, but it is probably the most important. Design, content, and functionality are key to having successful website. Before you tackle any other platform, make sure that your website is professional, attractive, and finished.

Search Engine—is usually the way an individual will find your website. To increase your chances of having customers be able to find your business in a search, you should implement SEO (search engine optimization). SEO is a process of optimizing your website so that it will show up in the search results. At least 90% of users will click on website listed on the first page of search results. If you want to get your website seen, you must implement an SEO plan.

Mobile—is an important thing to consider wen developing your website, ads, and social media sites. More than 60% of people who use the internet, do so from a mobile device. This means, that you must make your website, and other platforms you may use optimized for mobile devices.

Internet Marketing Part 1 of 6

By | Digital Marketing, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Marketing, website | No Comments

What Is Internet Marketing?
Internet marketing (also known as internet advertising, online marketing and online advertising) is the different ways that we advertise our businesses and products/services over the internet. We have many different platforms to take advantage of, in order to optimize the way we reach our current/potential customer base. The following is a list of different platforms that we can use. Later in this series, I will explain these platforms in more depth.

  • Websites
  • Email
  • Social Media /Blogging
  • Mobile
  • Search Engine (search results and optimization)
  • Ads

How does it Work?
All of the platforms I mentioned above compile into the bigger picture. Websites are the base for all internet marketing; the goal is to get as much traffic to your website as you can. By using these other platforms, you will draw current/potential customers to your website, doorstep, or phone line. Internet marketing is the same principle as paper marketing (newspapers, magazines, flyers, pamphlets, and posters). The only difference is that internet marketing can reach a larger group of people more effectively, and “guess what”…it is also environmentally friendly.

 

Internet Marketing 6 Part Series

By | Digital Marketing, Homepage, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Design and Development, Website Presence | No Comments

6 Part Series on Internet Marketing

This 6 part series will cover what you need to know about internet marketing, and how it can benefit your business. Each week I will cover one of these topics:

  1. What is internet marketing, and how does it work?
  2. How to decipher your audience and choose the platforms that will reach them.
  3. How you can get your website seen?
  4. How content can help or hinder you, in reaching your goals.
  5. How, and why, you should implement a solid call to action (CTA) plan for all of your internet marketing ventures.
  6. Website and Marketing evolution; why you should remain proactive.

Conversion Rate Optimization

By | Digital Marketing, Homepage, Inbound Marketing, Search Engine Optimization, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Conversion, Website Design and Development, Website Presence | No Comments

If you want to increase the traffic to your website, there are three major areas to consider. These areas are part of CRO (conversion rate optimization). CRO is the process of optimizing all aspects of your website that draw somebody in. These include the overall design of your website landing pages, and sponsored search ads.
The most important thing to consider when creating these landing pages and ads is the keywords that you use. These keywords will help individuals find your page.

Here are some important things to remember when choosing your keywords.

  • Make sure that the keywords are relevant, so that your intended audience will be able to think of these words when searching the internet.
  • Remember to group and organize your keywords. Specific keyword groupings of a relevant nature will increase the chances of your website showing up in a search.

 

The next item to consider is the landing page itself. The landing page is an introduction of what is to come if they continue into a website. This is why the overall design and attractiveness is important. Here are some things to consider when designing your landing page.

  •  Landing pages should always be the highest quality.
  •  Headlines should be concise and compelling.
  •  The content of the landing page should be concise and straight to the point.
  •  Make sure that your content will make sense to your intended audience.
  •  Make sure the design is attractive, but also simple and clean. Try out several pages, until you find out what will work best.  AVOID CLUTTER!!!
  •  Do not request too much information, ask for only what is necessary…keep it user friendly.

 

The other item you need to consider is the CTA (call to action). The CTA is part of both the landing page and the ads. CTA is important, because it asks the individual to take action. Here are some things to remember when considering the CTA.

  •  Keywords are important to creating good ads. These ads need to ask for a CTA, because this brings the customer further into the website.
  •  When creating the CTA for your landing page, remember that it needs to stand out.
  •  CTAs should be a focal point.
  • CTAs need to be visually appealing.
  • Most importantly, make sure that your CTA on your ad ties into the CTA on your landing page.

If you use these optimization tools, you are guaranteed to increase the traffic to your website.

Want to work with us or just chat? Give a call at (208) 955-6679 Contact Us