Ever since its launch in 2005, Google Analytics has continually grown to become the most used analytics service on the internet. It’s incredibly likely that most of the websites you visit utilize the service. But what is Google Analytics anyways, and are its benefits really worth it? Below, we explore what Google Analytics is and how it could benefit your business. Check it out!
What Is It?
In short, Google Analytics is a set of analytical tools that help you to understand your digital customer base a little better. It’s incredibly easy to install Google Analytics on your website: you just have to sign up for a Google account and from there Google will give you a tracking code to embed into your website.
What Does it Show Me?
After installing the code on your website, you will be able to view a number of metrics related to your website and its traffic. These metrics can be incredibly useful to you if you know how to read them and use the data to develop solutions in order to improve your website or digital advertising campaigns. Below are just a few of the metrics you will be able to track and their benefits.
This metric is to get a gauge on the demographic of your website traffic. It will break down demographic factors such as age, gender, location and device technology to name a few. This can be used to influence who you cater your website to.
This metric will track how long a user of your website stays on the website on average. This can be important in determining whether or not you need to make your website more eye-catching and engaging.
New vs. Returning Visitors
In this metric, you can see how many of your website visitors are new to the site, and how many have already been there before. This metric can help you determine the effectiveness of your advertising campaigns.
This is a metric that will show you how many visitors leave your website without visiting another page besides the landing page. This can help you realize if you need to make the landing page more engaging, make the website easier to navigate, or if there’s a technical error on your site.
If you’re still wondering if Google Analytics could help your business, the short answer is yes! Any business, no matter how big or small, can utilize Google Analytics to improve their business. If you need help getting started with Google Analytics, be sure to contact Social Eyes Marketing. We consider ourselves Google Analytics experts and will make sure you get the most out of your website. Give us a call today!