Blane and Angela Russell are the husband and wife founders and owners of Social Eyes Marketing, a digital marketing firm that sits at the heart of downtown Boise, Idaho. From their incredible vantage point from the top floor of the Hoff Building, you can look out on the expanding Treasure Valley. The landscape of Idaho’s capital continues to grow and Blane and Angela have had a significant hand in that progress.
Digital marketing was not always at the forefront of Blane and Angela’s minds, but their business acumen and career history prepared them for this business. In the 2000s, they were focused on a successful multi-state mortgage brokerage. Come 2008, alongside the financial meltdown, the two found themselves strategizing a new business model.
After the financial crisis, Blane took interest in and began teaching social media marketing to local business owners. Over time, Blane and Angela began to notice the emerging gap in the business world. Businesses were starting to recognize the potential value of online traffic but didn’t have the tools and resources necessary to capture that value.
Blane and Angela know the importance of adapting to change and the concerns other business owners may have for investing in changing their online presence. With the couple’s reputation in the community and a network of business owners, they had an obvious pitch for their clients, “We will get your phones to ring.”
Today, Social Eyes Marketing is a full-service digital marketing firm, providing search engine optimization (SEO), web design, video production services, to name a few. Social Eyes turns complex and unpredictable human web behavior into a calculated and targeted strategy to drive their clients’ websites to the top of Google search results. In doing so, customers searching for their services so that they get the right solution and service based on those searches.
In the digital marketing industry, Blane and Angela know the value of finding and developing young talent. To achieve this, they have partnered with local schools to bring in students from local schools to complete work internships. In these programs, students get valuable hands-on experience and work in a professional environment to hone their skills, while Social Eyes gleans the benefit of energetic and enthusiastic employees. Many interns often advance to more senior roles post-internship.
Blane and Angela believe digital marketing is one of the most important tools for businesses to drive customer behavior. Their two sons, Dutch and Houston, incentivize them to deepen their Boise legacy. As Social Eyes continues to grow, the two have a deep commitment to their clients and the Boise community.