Mission Statement

Social Eyes Marketing is an innovative, full-service digital marketing agency dedicated to providing cutting edge marketing strategies that grow our client’s business. With a focus on high-level customer service, we provide creative and ROI focused strategies to make an impact in a fast-changing online landscape – knowing each client’s success is integral to our own. 

The Team

Click to read about each team member!


Blane Russell

Managing Partner

Blane and Angela Russell are the husband and wife founders and owners of Social Eyes Marketing, a digital marketing firm that sits at the heart of downtown Boise, Idaho. From their incredible vantage point from the top floor of the Hoff Building, you can look out on the expanding Treasure Valley. The landscape of Idaho’s capital continues to grow and Blane and Angela have had a significant hand in that progress.
Digital marketing was not always at the forefront of Blane and Angela’s minds, but their business acumen and career history prepared them for this business. In the 2000s, they were focused on a successful multi-state mortgage brokerage. Come 2008, alongside the financial meltdown, the two found themselves strategizing a new business model.
After the financial crisis, Blane took interest in and began teaching social media marketing to local business owners. Over time, Blane and Angela began to notice the emerging gap in the business world. Businesses were starting to recognize the potential value of online traffic but didn’t have the tools and resources necessary to capture that value.
Blane and Angela know the importance of adapting to change and the concerns other business owners may have for investing in changing their online presence. With the couple’s reputation in the community and a network of business owners, they had an obvious pitch for their clients, “We will get your phones to ring.”
Today, Social Eyes Marketing is a full-service digital marketing firm, providing search engine optimization (SEO), web design, video production services, to name a few. Social Eyes turns complex and unpredictable human web behavior into a calculated and targeted strategy to drive their clients’ websites to the top of Google search results. In doing so, customers searching for their services so that they get the right solution and service based on those searches.
In the digital marketing industry, Blane and Angela know the value of finding and developing young talent. To achieve this, they have partnered with local schools to bring in students from local schools to complete work internships. In these programs, students get valuable hands-on experience and work in a professional environment to hone their skills, while Social Eyes gleans the benefit of energetic and enthusiastic employees. Many interns often advance to more senior roles post-internship.
Blane and Angela believe digital marketing is one of the most important tools for businesses to drive customer behavior. Their two sons, Dutch and Houston, incentivize them to deepen their Boise legacy. As Social Eyes continues to grow, the two have a deep commitment to their clients and the Boise community.

Jensen Crary

Chief Of Operations

Jensen Crary: proper noun meaning the glue that keeps things together

The real question isn’t what can Jensen do it's what he can’t. Jensen has done it all, from getting pitted by absolute 20 feet monsters with ten toes up through the tunnel shredding the gnar effortlessly, to making changes to your analytics account at 9:00am on a saturday morning hyped up on a concoction of Liquid Death© and Bang Energy©. These things showcase just how Jensen is more reliable than that pet dog you grew up with and have pictures on your bedside table of. When Jensen isn’t busy being the mastermind behind Social Eyes, you can find him sipping a fine IPA, hanging with the boys for Slatturdays©, and enjoying the luxury of being a FaZe member while going 50/0/50 on shoot house with a riot shield only because the only thing higher than his averge KDA will be your ROI.


Andrew Jackson

Lead Web Designer

Andrew "Big Brain" Jackson is not only known for his web sites here at Social Eyes but, also his plays on the rift. No matter what Andrew will win whether it is with design or making his enemies resign. He achieves anything he sets his mind to. Except Gold III...
SE Zach Dev Final Website

Zach Adams

Backend Developer

Zach is a talented and hard-working web developer who, with the business acumen of Blane, helped create their website network and hosting plans that make Social Eyes what it is.

Jeremy Kovacs


Jeremy is a videographer with experience in all aspects of the video production process, from planning, to shooting and editing the videos. He has been shooting and editing videos for around 7 years now. He also loves movies, video games and tv. You can also catch him watching his favorite soccer team play once or twice a week, win or lose.

Joe Tonkin

Marketing Strategist

Joe Tonkin: Proper Noun Meaning A God Amougnst Mortals

Theres a lot to know about Sir Joe Tonkin, for starters this man took down the entire Tulum cartel with just a piece of penne pasta and a ball point pen. Joe is an excellent writer having wrote Fetty Wap’s 2016 hit single “Trap queen” while half asleep and most recently starred as a background extra in Young Thug’s hit single “ski” music video. All of these skills help Joe Tonkin do his most important skill… GMB. Joe Tonkin helps change the world one Google My Business post at a time. When Joe isn’t gmb’n your business you can catch him at the beach getting definitely burnt and most absolutely turnt


Dani Neuman

Digital Marketing Specialist

Dani Neuman our registered volleyball mvp superstar is all about spikes, hikes and getting you likes. When she isn't busy growing you to Addison Rae status, you can catch her spiking a Wilson 9.9 inch volleyball at a mind-boggling 75mph straight to the temple of those who oppose her.

Everett "The Comeback" Hansen

Backend Developer

Everett was once lost in a tragic accident causing him to be lost from Social Eyes for a few months. However, with extensive coding therapy and a realization Social Eyes is the best place to work, we were able to nurse him back to health. When the code on the backend of your website looks like your one random Italian realitives homemade spaghetti Everett is the man for the job. When he isn't helping here at Social Eyes you can find him digging foundations for hours in Minecraft or helping carry Sean in whatever video game he is inadequate at.

Sean "The Mad Titan" Jackson

Web Intern

Sean "the consumer of worlds" Jackson is an essential addition to the team. From leveling an entire 5 block radius with the blink of an eye, and consuming entire galaxies like an afternoon pepperoni and turkey sub from Subway, to taking out a flame on a match with a 2014 Nerf Retalitor Rifle from 500 yards out with hurricane force winds, he's the man for the job. When he isn't busy chasing the imortal rank in valorant like a puppy chasing a bone on a treadmill you can find him designing the best logos and websites the world has ever known.
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Zane Pomerans

Web Design Intern


Drew Ochsner

Marketing Intern

Have you ever looked up in the night sky and saw a small dot miles away? That's not an asteroid or star, that's actually an absolute dinger our new marketing intern Drew just smashed. When he isn't busy disrupting planetary orbits with his baseball skills you can find him writing blogs and doing the jobs to get your business to the top.

Cari Vanetti


Cari Vanetti is the wonderful woman who keeps the power on and our business moving. Without her we'd be utterly lost!

Thanks Cari!

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