Meet Social Eyes

Our Misson

Social Eyes Marketing is an innovative, full-service digital marketing agency dedicated to providing cutting-edge marketing strategies that grow our client’s business. With a focus on high-level customer service, we provide creative and ROI-focused strategies to make an impact in a fast-changing online landscape – knowing each client’s success is integral to our own.


Blane Russell

Managing Partner

Blane and Angela Russell are the husband and wife founders and owners of Social Eyes Marketing, a digital marketing firm that sits at the heart of downtown Boise, Idaho. From their incredible vantage point from the top floor of the Hoff Building, you can look out on the expanding Treasure Valley. The landscape of Idaho’s capital continues to grow and Blane and Angela have had a significant hand in that progress.
Digital marketing was not always at the forefront of Blane and Angela’s minds, but their business acumen and career history prepared them for this business. In the 2000s, they were focused on a successful multi-state mortgage brokerage. Come 2008, alongside the financial meltdown, the two found themselves strategizing a new business model.
After the financial crisis, Blane took interest in and began teaching social media marketing to local business owners. Over time, Blane and Angela began to notice the emerging gap in the business world. Businesses were starting to recognize the potential value of online traffic but didn’t have the tools and resources necessary to capture that value.
Blane and Angela know the importance of adapting to change and the concerns other business owners may have for investing in changing their online presence. With the couple’s reputation in the community and a network of business owners, they had an obvious pitch for their clients, “We will get your phones to ring.”
Today, Social Eyes Marketing is a full-service digital marketing firm, providing search engine optimization (SEO), web design, video production services, to name a few. Social Eyes turns complex and unpredictable human web behavior into a calculated and targeted strategy to drive their clients’ websites to the top of Google search results. In doing so, customers searching for their services so that they get the right solution and service based on those searches.
In the digital marketing industry, Blane and Angela know the value of finding and developing young talent. To achieve this, they have partnered with local schools to bring in students from local schools to complete work internships. In these programs, students get valuable hands-on experience and work in a professional environment to hone their skills, while Social Eyes gleans the benefit of energetic and enthusiastic employees. Many interns often advance to more senior roles post-internship.
Blane and Angela believe digital marketing is one of the most important tools for businesses to drive customer behavior. Their two sons, Dutch and Houston, incentivize them to deepen their Boise legacy. As Social Eyes continues to grow, the two have a deep commitment to their clients and the Boise community.

Justin Russell


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Jensen Crary

Chief Of Operations

Jensen Crary: proper noun meaning the glue that keeps things together

The real question isn’t what can Jensen do it's what he can’t. Jensen has done it all, from getting pitted by absolute 20 feet monsters with ten toes up through the tunnel shredding the gnar effortlessly, to making changes to your analytics account at 9:00am on a saturday morning hyped up on a concoction of Liquid Death© and Bang Energy©. These things showcase just how Jensen is more reliable than that pet dog you grew up with and have pictures on your bedside table of. When Jensen isn’t busy being the mastermind behind Social Eyes, you can find him sipping a fine IPA, hanging with the boys for Slatturdays©, and enjoying the luxury of being a FaZe member while going 50/0/50 on shoot house with a riot shield only because the only thing higher than his averge KDA will be your ROI.

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Andrew Jackson

Lead Web Designer

Andrew "Big Brain" Jackson is not only known for his websites here at Social Eyes but, also his plays on the rift. No matter what Andrew will win whether it is with design or making his enemies resign. He achieves anything he sets his mind to. Except Gold II...

Everett "The Golden Boy" Hansen

Lead Backend Web Developer

Everett was once lost in a tragic accident causing him to be lost from Social Eyes for a few months. However, with extensive coding therapy and a realization Social Eyes is the best place to work, we were able to nurse him back to health. When the code on the backend of your website looks like your one random Italian realitives homemade spaghetti Everett is the man for the job. When he isn't helping here at Social Eyes you can find him digging foundations for hours in Minecraft or helping carry Sean in whatever video game he is inadequate at.

Lauren Britton

Content & SEO Manager

Lauren Britton is an artist, blog writer, gamer, tik toker, aquarium enthusiast, and much more. She now holds the world record in the pacific northwest for times hit by a car moving under 20mph for which we now form a blockade around her when crossing the street, we’ve had a few near misses but we are all okay. Just like Lauren, your competitors will fall off cliffs when they suffer the lack of Picasso-worthy blogs from her fingertips, or we will just have them walk across the street with her. When she isn’t making world-class content for you, she can be found doing all sorts of arts even going famous with her funko in season 5 episode 5 of Lucifer at exactly 36:28 (you better check it out) and specializing in funkos and sheep bones. Lauren is all about getting your business unfathomable amounts of dough, just not the wheat, barley, gluten, rye, malt, oats (but only sometimes) and 3 other pages of things with 3 columns typed in 11 point Arial font light kind.
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Josh "Lord Bernard" Spiwak


The Weeknd.. I mean Josh is our video and photo expert here at Social Eyes. Josh is a literal master with a camera, from taking videos more engaging than that movie you can't think of the name of and photos that he could definitely sell on patreon. When he isn't making your next viral video or editing your photos to perfection you can find him avoiding the boys at all costs. Seriously.. whether its painting or "exams" he sticks to his work and not valorant.
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Zane Pomerans

Web Design Intern

here I wrote it...

Cari Vanetti


Cari Vanetti is the wonderful woman who keeps the power on and our business moving. Without her we'd be utterly lost!

Thanks Cari!

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Melia Demora

Content Creation

Melia "The Supreme Leader Of Social Media" Demora, is the metaphorical Will Smith when it comes to slapping the competition and making them hit (chris) rock bottom. When she isn't writing beautiful blogs or making spectacular social posts you can find her cheating at wordle or plotting the demise of the BSU shuttle system for crimes commited against Melia's patience (trust me, don't ask). If you, or a family member suffer from cheating at Wordle, know you aren't alone... Melia here also suffers from the impulse to cheat at Wordle and is currently seeking help.... from google for answers on wordle. Learn more about this rare condition by clicking the icon below and see how you can help.
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Cole Zurcher

Web Design Intern

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