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What is Branding and Brand Development?

What is Branding?

Brand development is the process that a company goes through to maintain a consistent level of quality, value and trust amongst consumers. It’s important to understand that branding does not occur over night. It takes time for customers to become familiar with a brand.

Branding your Business

As we mentioned earlier, brand development is a process that occurs over a long period of time. Think of some of the most famous brands that are out there – they developed their images over time by consistently delivering a product or service that can be trusted and valued by its customers.

Take a look at these how-to steps to help brand your business:

  • Know your audience. You need to understand your target audience before you build your brand.
  • Write a mission statement. Don’t just write down flashy statements that sound good. Develop a mission statement that will provide your brand with a purpose.
  • Get to know your competition. It never hurts to know what your competitors are doing. In doing so, you may be able to establish some ideas that will outshine the competition.
  • Create a logo. This task is a calculated art form. It takes a lot of time and research to land on the right logo for your business.
  • Develop a tagline and a message that will resonate with your target audience.

What does a Brand Development Agency do?

A brand development agency specializes in creating, improving and managing brands. Branding services can help grow your business by providing expert assistance in brand development that is often required in order to develop meaningful content that will engage your target customers.

A brand development agency will conduct thorough market research, focus groups, graphic designs, content development and other components that will build your brand. Here’s another thing to consider – an outsider’s perception on your brand will always carry a lot of weight. It’s this outside perception that helps create innovation with your branding strategy.

What are some Brand Development Strategies?

When it comes to branding your business, you have a wide variety of brand development strategies to choose from. Here are some of the most effective brand development strategies to consider:

  • Increase exposure. This is about getting your brand out there any way you can. Take on more projects in the community, advertise on social media, create a blog, and look for other creative ways to get your brand out there to the public.
  • Create a unique personality for your brand. Maybe it’s funny taglines? Or maybe you want to create more serious ads that resonate with an important social issue? Regardless, creating a brand personality will help you stand out amongst the competition.
  • Extend your brand. Use an existing brand name to help extend a new brand. This is helpful when you are launching a new product or service. You are using a trusted brand from the past to introduce a new brand. Customers will be more willing to consider the new brand when they see that it is attached to a brand that they already recognize.
  • Don’t forget about digital marketing. Utilizing online marketing through search engines, social media, videos, websites, blogs and more will always go a long way to help your branding development strategy. Remember, digital marketing is the most efficient way to reach the largest amount of customers.

Be Patient with Brand Development

If there’s one thing to keep in mind during this process, it’s this: be patient with branding. With the right brand development strategy in place, customers will come to trust your brand over time. Branding your business takes time and effort to continuously develop and maintain brand development strategies that have a positive impact on your target audience.

SEO: What It Is and What It’s Not

What does SEO mean?

SEO is short for Search Engine Optimization. SEO is the process of driving traffic to your website from search engines through organic search engine results. The idea is to drive quality traffic in high quantities to your website. There are a variety of SEO techniques that are used to enhance the ranking of a website in search engine results pages. We will talk more about these techniques throughout this article.

How exactly does SEO work?

Search engines have crawlers that gather information from content all across the internet. These crawlers use algorithms to match data with your website. It is fairly complex system with a lot of factors involved when it comes to the sorting of websites on search engines. Keep this in mind: user-friendly websites will usually rank higher if the search engine decides that the site is easy to read and navigate.

SEO vs. SEM

When it comes down to it, you have Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The key difference here is that SEO concepts revolve around organic results – in other words, these are free search results. SEM uses paid services, such as Pay-Per-Click (PPC) advertising. Basically, you are paying the search engines to increase the visibility of your website when you use SEM. It all comes down to the approach of your business – either organic SEO or paying for services with SEM.

What is Organic Click-Through Rate?

Organic Click-Through Rate is the percentage of searchers that click on a search engine result. In other words, it shows you how often a person will click on your search result after it is viewed. There are many techniques that a Search Engine Optimization company can implement that will help improve organic click-through rates. We will talk more about that in the next section below.

What is a Search Engine Optimization Company?

A Search Engine Optimization company can help businesses improve their SEO strategies to better position themselves on search engine rankings. It often requires changes to content, images, coding and other pieces of a company website to improve SEO results. An SEO service is complete with SEO professionals who can properly analyze a company website to implement the necessary changes that will improve the visibility of a website.

What are Structured Snippets?

Structured snippets are ad extensions that allow you to highlight aspects of your product or service. These can basically give your customer a preview of what your business has to offer before they even click on the link. The goal is to entice people to click on the link to learn more. Utilizing structured snippets can help drastically improve your click-through rates.

What is the Purpose of a Google Analytics Report?

A Google analytics report is a web analytics service that gives you in-depth detail about the visitors that come to your website. This valuable tool will help you understand where visitors click, how long they stay and other aspects related to their visit. Using this report will help you better shape the strategy of your website if you notice particular weaknesses that show up in the reports.

Why is Web Marketing so Important?

Marketing your business online requires the use of search engines, social media, videos, email, blogging and other such online tools. Fortunately, these efforts allow you to reach a large audience. While you can certainly focus your marketing efforts locally in Boise, web marketing makes it easier to expand your services across the nation. For this reason, web marketing is essential to the modern business. In order to successfully market your business online, it is important to focus on website optimization. Along with SEO techniques, it is important to design your website content in ways that will ensure that it is clear, concise, and relevant to your products or services.

What is Video Production?

Video production is the process of creating professional video footage, followed up by conducting both sound editing and post-production editing. This process starts with the development of an idea or concept that needs to be translated to video. The goal is to create something that is creative, yet concise enough to deliver your message to your audience.

What Types of Videos can a Business Utilize?

For businesses, videos are useful in many different ways. Let’s take a look at some of the different ways that a business can utilize a video:

  • Animation. Animation can be a great video tool to help you simplify complex terms with imagery and graphics.
  • Training videos. There’s no better way to get a message across to employees than with a training video. These types of videos provide your business with the opportunity to act out scenarios in ways that show detail and instruction to your employees if the potential situation ever occurs.
  • Commercials. Commercials still work as one of the most effective marketing tools out there. If you get your commercial on the local television schedule, you will see major upticks in customer interactions with your business.
  • Promotional videos. These can be short videos that can be posted online or sent out in e-mails. These are great for updates and new products or services that you want to promote to your customers.
  • Corporate videos. These types of videos are non-advertisement based videos that are used for internal or external corporate messaging. For example, a corporate video may display financial results to stakeholders or a new project that the company is taking on.

What are the Benefits of using a Video Production Company?

Video production is a complex process for those who are unfamiliar with the skills and experience that are required to produce high quality video results. For this reason, a video production company will ensure that you end up with a superior video product as your end result. Video production services will take the time and effort, along with the utilization of video production experts, to ensure that your video is created professionally from start to finish.

How to Make Videos

As we mentioned above, it often requires the use of professionals from video production services when it comes to making videos for your business. However, we want to take this opportunity to show you the process of how a video is made. Below are the steps.

  • Narrow down your message. Before you make a video, you need to decide what message you are trying to get across to your audience. This will help provide direction for the rest of the video.
  • Write out a script. Once again, you can’t start making any type of video if you don’t have a good, detailed script in hand. Make sure you are telling a clear and concise story that will get your message across to your target audience.
  • Get your actors and locations set up. Make sure your actors are well prepared to act out the script. Ensure that you are permitted to film on location if it is outside of your office space.
  • Take your time with post-production. It takes time to properly edit a video in a way that helps your story flow. Logos, graphics, text and other add-ons are added during post-production as well. These additions will ensure that your video looks professional and of the highest quality.

How can Videos help with your Internet Marketing Efforts?

Let’s face it – internet marketing is the central marketing platform for most of today’s businesses. With that said, videos play a huge role when it comes to marketing strategies that are internet-based. Videos provide you with the unique opportunity to deliver powerful, personal messages to connect with your customers in a way that no other marketing tool can accomplish.

 

What Is Digital Marketing?

Digital marketing is the advertising of products or services through digital technologies. Examples of these technologies include search engines, social media, email, and mobile apps. Today’s businesses utilize digital marketing as one of the most efficient forms of communication amongst their customers. While there are many forms of digital marketing, each digital marketing strategy can be customized for a particular target market.

What is a Digital Marketing Strategy?

As we mentioned above, there are many different types of digital marketing approaches. For this reason, it is important for every business to develop a digital marketing strategy that will help advertise the products or services for a particular group of customers. It is essential to narrow down ideas that can be executed within the different arenas of digital advertising; for example, these include content marketing, email marketing, social media marketing, and video marketing.

What are Marketing Analytics?

Marketing analytics are crucial to the development of any digital marketing strategy. The utilization of marketing analytics will help your business to measure, manage and analyze its marketing performance. These results will help you figure out how to be more efficient with your digital advertising methods.

How can a Digital Marketing Agency Help your Business?

A digital marketing agency strives to produce results-based marketing with digital strategies. In other words, traditional marketing strategies (such as cold calling and direct mail) are generally dismissed among digital marketing agencies. The idea is to provide digital marketing strategies through the use of an agency that is made up of digital marketing professionals with years of experience in this field.

B2B vs. B2B

There are two types of models that businesses usually adhere to: B2B and B2C. B2B stands for business-to-business. This is when you sell products or services to businesses. B2C stands for business-to-consumer. This is when you sell products or services to customers in the general public. Every business needs to establish one of these models in order to hone in on the proper type of digital marketing strategy. For example, B2B strategies are much different than those of B2C strategies. With a B2B strategy, the marketing efforts need to be designed in ways that are attractive to a business as a whole, rather than an individual consumer.

How to Develop a Successful Digital Marketing Strategy

Take a look at these how-to steps to help guide your forward with your digital marketing strategy:

  • Set your goals.Establishing your goals will help shape the overall strategy.
  • Evaluate the tools that you have on hand. It helps to understand the framework that you have in place when it comes to digital channels and assets. You can use these digital assets to help get started with your plan. You can add more assets along the way as you develop your plan further.
  • Create a content strategy. Develop your content and establish a landing spot for each piece of content that you develop. Whether it is social media, a video, or website content, an established guide will help you place these content pieces in the right spots.
  • Monitor your results. At the end of the day, you need to rely on analytics to get a handle on your results. If something isn’t working, you need to be aware of the issue so that it can be adjusted in a way that will improve your ROI (return on investment).

Keeping up with Digital Marketing

Let’s face it, technology moves fast in today’s world. Digital marketing is an ongoing component of every business that requires time and dedication. For this reason, many businesses will turn to a digital marketing agency for assistance. These are trained professionals who regularly keep up with all of the latest trends and tactics that are relevant in the world of digital advertising. At the end of the day, digital marketing is all about finding efficient ways to reach your customers. It takes a thorough, well-thought-out strategy to achieve this goal.

SEO Trends For 2019

In 2019 we have some new emerging trends in SEO as well as trends that have been on the rise for several years now. Let’s take a look at seven of the most important SEO trends to keep in mind in the coming months.

  • Less organic traffic to your site.

Because the use of search engine results page (SERP) features, that are becoming more and more commonly used by search engines, click through rates (CTR) are at an all-time low. One way you can avoid this is by not using simple keywords, basically nothing you could look up and be able to find the answer without clicking on a single link. An example of this type of query could be the searcher asking for the time in Tokyo, most search engines have features built into the results page that shows whatever time you searched for. (Plus advertising giants like Google are still looking to please their investors and reducing organic traffic means more money in their pockets.)

One way you can reduce the effects of SERP features is by building and maintaining your brand and creating brand loyalty among your customers. In the end, if you want to maintain or grow traffic to your sight, hiring a search engine optimization company may be your best bet!

  • Voice search gaining more and more popularity.

Voice search has been on the rise for quite a while now, but it’s just going to keep getting bigger and bigger. The good news is that there are little changes to be made to your current SEO process in order to optimize voice queries. One difference is that voice search requires simpler, easy to read content. In a case study done by Brian Dean, research found that most Google voice search results were written at a ninth-grade reading level. Plus, according to Bright Local, “58% of consumers have used voice search to find local business info in the last 12 months.” So, since local searches still depend more on the distance from searcher to business than, searchers may need to have more detailed queries to find your website if you’re not as close as the other guy. For instance, instead of “digital marketing Boise” they may have to say “search engine optimization Boise” to get the results they’re looking for.

  • Mobile searches still on top.

In today’s society, everyone seems to be constantly on the go, busier than ever. Due to this, mobile queries have been and will continue to be the majority of all internet searches. While mobile searching is really similar to desktop, it is critical that you make sure you are optimizing for mobile users and the UX needs to be on brand and easy to use… which brings us to our next trend of 2019.

  • Pretty matters and UX is more important than ever.

Ever come across a very poorly designed website? You know the type, tons of white space, confusing (or nonexistent) navigation features, just overall boring to look at and hard to use, maybe even glitchy. This can actually be detrimental to you and your organization because people generally make their decisions based on first impressions and aesthetics, not necessarily the content on your page. Make sure to keep UX in mind and keep your loading speeds high, your pop-ups and disruptive ads low, and your site mobile friendly and you should be in good shape. Another thing to keep in mind is user intent (UI). When considering keyword placement make sure your content matches the intent of the keyword and can actually be useful to the searcher or this can hurt you too.

  • Don’t discount backlinks.

So you’ve optimized for mobile, you’ve made sure your website is looking amazing, and your content is well written and easy for voice searches to use as a result, that’s all there is right? Wrong. Never ever forget about the importance of backlinking. While UX is extremely important to the success of your site, backlinking may be even more important. In a study of over 1 billion web pages in their content index, Ahrefs discovered that “there’s a direct correlation between total linking root domains and total organic search traffic.” So don’t get too caught up in UX that you forget that this is the most important ranking factor.

  • Need for accurate, well-written content.

The internet is HUGE. Trying to wrap our minds around the actual size of the entirety of the internet is pretty difficult. In order for your site to stand out amongst the billions of other web pages, you NEED to make sure your content is well written, accurate and easy to understand. Your information needs to come from a credible source or you will lose traffic to those who do.

  • More video.

YouTube reports that by 2021 80% of all web traffic will consist of video. If this doesn’t convince you that video is extremely important to your site’s success, it should. Owned by Google, Youtube is the second largest search engine, so it should not be forgotten. Plus, pages with video are 53 times more likely to show up on the first page of Google search results, so adding video can be a simple step in order to increase your site’s traffic.

How Video Can Help Your Marketing and Online Presence

We all enjoy a good YouTube video or even a funny commercial, but have you ever considered the benefits of using video as a marketing tool? Here are our top five reasons why not using video as a marketing tool can leave you in the dark ages:

 

It is highly digestible.

One of the best things about video is how, when used properly, information can be laid out in a way that is extremely easy to understand. Video requires much less effort from the audience and is therefore way more likely to be watched through completely than an article is to be read from start to finish. Plus, with 90% of consumers watching video on mobile devices, video content is ideal because it can be accessed and watched from anywhere in the world.

 

It can be entertaining and engaging.

While there are many different types of video, the best ones for online marketing are explainers, interviews, product reviews and demo videos, live video and video ads. While these may seem pretty straightforward, there’s a few key factors you may not have yet considered.

 

Types of Videos for Online Marketing:

 

  • Explainer
  • Interviews
  • Product Reviews and Demo
  • Live
  • Video Ads

 

 

1. Explainer Videos – These type of videos are great when you release a product that may need more explanation, for instance this video made by GTBank, a Nigerian financial institution, has a short anecdotal hook at the beginning and then proceeds to explain what their newest application is and how to use it. It is entertaining and funny and has almost two million views on YouTube, which is awesome exposure for the company. It’s also animated which can be a great choice for explainers and video ads as using storytelling as a marketing technique engages more people and is overall more memorable content than the alternative. After all, 97% of marketers say videos help customers understand products and help them to make purchasing decisions. (explainer videos are also great for social causes too, like this video that illustrates the dangers of texting or talking while driving)

 

2. Interviews – Say you work for a company that spells specialty shoes that are supposed to improve posture, circulation, etc. Making a video interviewing someone like a foot and ankle specialist who can give an expert recommendation for your product can be extremely useful. This is also a great opportunity to bring in social media influencers or celebrities who can vouch for your product and get your video more exposure as well.

 

3. Product Reviews and Demo Videos – Ever heard of user generated content, or UGC? This is the perfect opportunity to spread awareness of your product to potentially a previously untapped audience. You or your company can use brand ambassadors to make their own content or review of your product and promote it to their followers. This is especially important when trying to reach a younger audience as many college students are willing to be a brand or campus ambassador just for the experience. Another great thing about UGC is that because it is mainly posted and shared on social media, you can actually consider it a form of market research, helping you to identify key publics to appeal to and where to put out your main messaging. There is also a ton of YouTube videos that are product reviews and serve as free or earned advertising, assuming it’s positive feedback of course.

 

4. Live Video – Live video is great because it builds trust in your company or organization by letting your audience get to know the inner workings of your organization. This type of video is more engaging as it’s seen as a more face to face type of interaction than just you sending out messaging to your audience. It’s also fun and interesting for consumers to see a “behind the scenes” view of your company, it’ll make them feel more familiar with your company and in turn fosters brand loyalty.

 

5. Video Ads – As we mentioned before, storytelling is a great marketing technique, and while a picture is worth a thousand words, video ads that have a distinct beginning, middle and end are much more entertaining and memorable than their still counterparts. In 2017 84 Lumber wanted to increase brand awareness for their company so they created this video ad. It has an emotional appeal, grabs people’s attention and is very memorable. Another good approach for video ads could be illustrated or animated because they can advertise your product in a way that is understandable and retainable.

Videos give high ROI and Search Engines love websites with embedded videos.

To make a really professional, good looking video, you could either hire a video production company, or try to do it yourself. Now either way, it is going to cost you, but because video can reach such a large audience, you have the potential to make back the money you spent on the process and then some. Also, search engines like Google love videos embedded in websites. In fact, they love them so much that pages with video are 53 times more likely to show up on the first page of Google search results than those without. This is a great way for your company or organization to improve your search engine optimization, or SEO, because search engines see video as high quality content.

 

Video boosts conversions and can improve sales.

In a study conducted by Social Media Today, 90% of consumers claim a video will help them in making a purchasing decision. Since most people look at product reviews before making a purchase, having a video that stands out from the rest can boost sales and improve your conversion rates.

 

It is easily shareable.

Consumers prefer watching a video to reading an article, so keeping that in mind, creating a video that is entertaining, engaging, tells a story and is also consistently branded has the potential to go viral and in turn increase traffic to your website, which, once again, can lead to more sales and conversions.

 

If these reasons didn’t convince you that video is an excellent marketing tool, you might be interested to know that YouTube reports that by 2021 80% of all web traffic will consist of video. Another reason to get ahead of this trend is that 81% of businesses are already using video for marketing purposes. So, next time you sit down to write an advertisement, consider using a video instead.

 

Inbound marketing to the rescue: Your cold calling days are over

Inbound marketing is used by many different industries. Anyone trying to make a sale can definitely benefit from switching their marketing scheme and start generating some more useful leads.

Outbound marketing

To understand how important inbound marketing is you must first understand outbound marketing.

Outbound marketing is TV ads, print ads, paper mail, spam email, flyers and cold calling known as telemarketing.

Outbound marketing is targeting people who you often times know nothing about and they know nothing about you. So you have to “warm them up” to the idea of your product or services. Everyone knows how annoying it is when you sit down for a meal, the phone rings, and on the other end is a salesperson trying to get you to purchase something you have absolutely no interest in.

How they “warm” you up is by continuing to call, leave voicemails and send emails until you show just a glimpse of interest. Telemarketers can work on lists thousands of pages long and only get a couple sales in the end. Working with cold leads can be frustrating for both the employee and the employer. Discouraged salespeople don’t work as hard as those who are able to make sales left and right with less work put into the sale.

With the boom of the internet sales have started to shift more towards inbound marketing. Consumers now have access to information that they use to consults professionals about. They can now sift through information without having an overly eager salesperson pushing a sale on them.

With inbound marketing you target an audience who is already interested because they are looking for you. This kind of marketing uses social media, blogs, podcosts, eBooks, whitepapers, enewsletters and SEO (search engine optimization) to draw people in to your business.

Why use inbound marketing

You may be old fashioned and think there is no need to use the internet to make a sale but on the contrary. 2 billion people currently use the internet and 70% of those people use the internet on a daily basis.

So not only are you missing out on more leads and more sales you are also spending more money in the long run than you would by using inbound marketing.

According to Hubspot Inbound marketing costs 62% less per lead than outbound marketing.

Now you are probably wondering how a blog and a Facebook are going to help your business succeed. Well, companies who blog generate 88% more leads than companies that don’t and 52% of all markets found clients via Facebook in 2013.

Statistics will prove time after time that inbound marketing is the way to go. So now all you need to know is how to use inbound marketing effectively.

How to use inbound marketing

There are different ways to go about inbound marketing and they are all important components to the puzzle. Some of these components include: Creating original and engaging content, using multiple outlets of social media, SEO, and blogging.

Content

When I say content I am referring to all of the written language you use for your website, your social media and your blogs. You need to share your expertise and provide useful information to buyers and renters.

Your content needs to be easy to read, engaging and not full of confusing jargon. No one wants to pull out a dictionary in order to understand a page they are reading on the internet. Don’t talk down to your readers but make it simple for them to understand, use words that you don’t need a P.H.D to recognize and keep it light and interesting so the reader doesn’t just skim the first few sentences.

Social Media

Yes, social media can be used for businesses not just for bored college students who would rather post about what they just ate for lunch instead of study for their finals. Social media is a great way to get your business noticed and make sales.

Don’t just use one; use all of them including Facebook, Twitter, Pinterest and LinkedIn. Talk to people on these sites; don’t just push your own content. You should be giving your social media sites attention on the daily and if you don’t have time then hire someone to do it.

SEO

Keep in mind Google matters. In this generation everyone googles everything, from what house should I buy to what is that yellow fungus growing on my feet. This is where SEO comes in.

SEO or search engine optimization is the process of improving the visibility of your website on search engines such as Google. SEO as a marketing tool considers how search engines work, what people are searching for, formulating the best search terms or keywords for your business and which figuring out which search engines are preferred by your target audience.

Being at the top of Google is important to business and SEO is the way to get there.

Blogging

According to Hubspot companies with 51 or more blog posts experienced a 77% in median monthly leads. So blogging isn’t really an option if you want to use the best inbound marketing strategy possible. Blogging helps with search engine placement but it also brings people to your site. If you are posting interesting articles at least once a week and using your social media sites to promote your blog then you are going to be able to draw more eyes on your site than ever before.

Create a fun and interesting blog that people will subscribe to and actually take the time to read and share on their social media pages. The key is to get your content seen and draw attention to your website which will ultimately bring leads to your front door.

Now you know

Now that you know what inbound marketing is, why you should use it and how to use it, you have no excuse to not be using inbound marketing for generating new business opportunities. It is the most effect way to draw in potential buyers and do it in a way that isn’t pestering them like with telemarketing.

This will not only generate leads for you but it will generate warm leads and hot leads which will put you ahead of those still going off of expensive lists that are colder than the Arctic. Take the opportunity now to expand your marketing horizons and give yourself the edge your company has been looking for.

There is nothing stopping you from being successful when you use inbound marketing.

 

How to use Facebook for something other than posting pictures of your cat in a Christmas sweater

Facebook is commonly used by people who like to whine and/or brag about their lives, post stupid (sometimes funny) pictures and by those who have nothing better to do so they burn hours on the site without doing anything productive or contributing anything to society whatsoever.

What you may not know is there are some people out there that make the most out of their Facebook profiles by using it for promoting themselves and business, networking and job searching. These people are doing it right and if you aren’t one of those people then you should become one because people are sick of hearing how crappy your Monday is (which by the way, Mondays are just fine, it’s your life that sucks).

This can be done many ways.

First off, take off all of the pictures of yourself doing a keg stand half naked from your profile. No one, let me repeat myself, no one wants to see that; especially if the person viewing your page is considering you as an employee, an employer or as a business partner or connection. The best idea might be to create a private group on your Facebook for close friends and your old college buddies; post freely. But your refined adult self (not your 21-year-old rebellious alter ego) should be the only one posting to your public profile that potential clients, employers and business networks can see.

Secondly, set up a Facebook page for your business and use this for cross promoting. Make posts on the daily. You need to get yourself noticed in the professional world and this is a great way of doing it. Depending on what you do professionally you can post products, articles about your products and industry, any current deals you are having, interactive polls for your customers, relevant videos and anything that will draw people in to interact with your site and gain business for you.

Don’t make your page boring and dry still keep it fun and light-hearted. The funny pictures are ok but make sure it’s actually funny not just one of those you would have to be there types of funny.

Grammar! Learn how to use it! No one will trust your credibility if your status updates look like this: “Juss got done workin out! Gonna get a yummmmmyyyyy smoothie now!” or “Wat up fb…im sooooo borreeeddd!”  All of your posts, photo captions and your about me section should use proper spelling and grammar. Don’t get tempted to express how bored you are by adding extra letters to the word.

The next step to using your Facebook professionally is stop sending game invites! Your professional connections who are working 50 hours a week don’t have time to play Farmville, Candy Crush or Monster Legends with you. Honestly, if you have time to be playing those games then you should find a second or third job.

Use your Facebook to create events for your business and to search relevant events to attend for networking. Sending out paper invitations is outdated. Most people link their Facebook event calendars to their mobile phones and Google Calendars so they will be reminded when your event is coming up. You can post updates to the event and even have a guest list where invitees can RSVP.

Networking! As I’ve said, it’s very important. Add as many people as you can, join groups and like pages. Get your page seen because that’s what will rake in the business. You can also invite people to like your page this will send you to the top of Facebook user’s news feeds and that is where you want to be.

Cleaning up your Facebook and using it for professional networking and sales might be the smartest business decision you ever make. And now that you have the tools to be a productive member of the Facebook society use them because your friends can only tolerate so many Drunk Text from Last Night and FML statuses before they block you from their News Feed and write you off as an incompetent, unemployed maybe even worthless citizen.

 

 

 

 

How to avoid getting banned from Reddit

Reddit is a source to find and post what is new and interesting on the web. With 70 million unique visitors in July, Reddit continues to grow in popularity.

A problem that has presented itself is the users getting banned for breaking “the rules.”

Here are a few guidelines to follow to avoid getting banned because that would just be…embarrassing.

1.       Do not excessively post links that are from your site, your personal content, or content that benefits you in some way. If more than one out of every ten links you post is your own content then you are a spammer and Reddit will ban your account. The funny (well not for you, but for the rest of us who follow the rules) part is Reddit will “shadow ban” your account. In other words you won’t know you are banned and you will be able to login and post content to the site but no one will see what you are posting.
2.       Do not beg for upvotes. Don’t say: “Please vote, the word needs to be spread,” “You vote for mine and I’ll vote for yours,” “Hey guys my story is looking lonely,” “I’ll buy a car for the 100th person to upvote me” or “Your grandmother will be forced into intercourse with a raging baboon if you don’t vote!” Begging for votes can be done in a number of ways and is frowned upon (no matter how creative you get with it), and you will be banned.  This includes posting to Facebook, Twitter or any other site telling people to go “upvote” your content or being lame enough to create fake accounts and upvote yourself. Just don’t do it.
3.       Do not post other people’s personal information. This can be in the form of screen shots of someone’s personal profile or comments or links to their Facebook. If you want to screenshot and share a funny quarrel between your two lose mouthed Facebook friends, make sure to black out all of the names. The Reddit Terms of Service states that “Users posting personal info are subject to an immediate account deletion.”
4.       Do not spam. Aside from posting your own personal content there are other ways of labeling yourself as a spammer and potentially getting banned from Reddit. One way is to continue to repost the same links just because you didn’t get the response you wanted the first 50 times. You are also a spammer if you post more often than you read stories on Reddit.
5.       Last of all, follow the rules of each subreddit you are involved in. Each subreddit has its own set of guidelines outside of the rules set aside by Reddit. Your posts can be deleted, blocked or banned if you disobey their rules.
 
If you enjoy being a member of the Reddit community, use a little common sense and follow these simple guidelines to help avoid getting banned.