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Types of Video Production Content

Behind the scenes video shoot on a skating rink with professional cameras and gear.

Videos are a thing of the past, present, and future. It’s a visual way to catch one’s attention while informing them on a certain topic. In the marketing world, one video can go a long way. Using videos throughout your marketing campaign draws more attention and attraction to your business and what your business is all about. Investing in video production will give you a positive ROI because of how strong it truly is.

Why Videos?

Reading has become a thing of the past with upcoming generations. They would rather watch a video on something than read about it. It is a known fact that by having a video on your website will increase your chance of showing up on the first page of Google search results by 53 percent. Overall, videos are a more popular means of information gain. They also do a better job of holding the audience’s attention than paragraphs of text.

Different Kinds of Video Production

No matter the kind of business you run, there’s a reason to have a video for it. There are many different video types that all have a different purpose. Here are just a few of the main videos that businesses use;

  • Informational videos
  • Tour videos
  • Testimonial videos
  • Social media videos
  • Website videos
  • Brand videos

Informational Videos

An informational video provides viewers with key information on the company and what the company does. This includes a break down of the different kinds of services that are offered by said company. This type of video also gives a face to the company which allows potential clients to see the team they are going to be working with.

Tour Videos

Next is a tour video, this is a video that shows off the inside of your business. It will show potential clients the heart of the business rather than just the face of the business. These are especially popular for restaurants and hotels because it gives the customer a sense of direction before they come in.

Testimonial Videos

Then there is a testimonial video which is another great way to connect with your audience. Many business owners will do these when thanking another business for their services. This is an effective way to put a face to a name. Another example is when asking clients/customers to be in testimonial videos to promote your own business. Future customers click on these to get an idea of the atmosphere a company has.

Social Media Videos

Next is the social media video which is overall just a short clip that is about a minute long max. It is designed to quickly catch the attention of the viewer and draw them in to learn more about the company. It’s a great way to drive traffic to your website and boost your rank organically if it is properly optimized for search engines. If you want to turn these into paid ads then you can too.

Website Videos

A website video is a video that is simply created to amp up one’s website and make it more visually appealing for the clients when they are looking at your website. And finally, there is a brand video that can set you apart from others and also give your brand a new sense of drama which can set you apart from other competitors. Whatever the company there is a video style out there that can represent your company in the best way possible.

Boise Video Production

At Social Eyes Marketing, one of our top priorities is making sure your video content is well produced and optimized. Videos are a huge driving factor in website health and customer engagement. If you need video content for your website, social media, or ads give us a call! We don’t just create videos, we optimize them for your target audience.

How Influencers Are Changing the Marketing World in 2020

A girl holding an Iphone with an instagram profile open to an influencer.

Celebrities who?… Celebrities are no longer taking the lead in influencing young audiences. In fact, 70% of teens trust influencers more than traditional celebrities. This alarming statistic makes you want to take a seat and re-evaluate your marketing plan. So what makes influencers so strong? How are they changing the marketing world in 2020? Let’s check it out.

Influencers vs Professional Marketers

If you haven’t already read our blog on TikTok, then here’s the gist. TikTok is another rising social media platform, and as with all social media platforms, influencers are born. This one, in particular, is similar to Vine, where users record themselves lip-syncing to music or voice-clips. The more TikTok has developed, the more professional marketers are scrambling to put their paid advertisements on the platform. But is it working?
If anything, paid advertisements are probably driving a slight bit more traffic than if they weren’t there in the first place. However, it’s just lazy marketing. Instead of brands developing their content and outputting organic videos, they’re wanting to pay influencers to sponsor their products in paid advertisements.
Luckily they got one thing going for them. Using Influencers. But alas, Gen Z’ers and Millennials are quick to swipe past paid ads and are more inclined to listen to an influencer who endorses a product organically instead. The power of being authentic on TikTok is becoming more prevalent and I’m liking it. Professional marketers are having to abandon their Instagram ad ways and think a bit more creatively if they want their brand to be respected among younger generations.
So where does this put influencers on the spectrum of marketing?

The Power of Individual Influencers

Ready for another statistic? 92% of consumers trust the recommendations of people they follow on social media rather than advertising from brands. That doesn’t mean advertisements are all bad. In fact, they’re still a great way to gain visibility. Take PPC for example. Using pay per click advertising on Google can help increase awareness for companies where the market is more competitive. But how do advertisements fare in the social media world?
It feels good to know that influencers are being a little bit more picky about what they promote. In any circumstance, they may be paid some amount of money, but the growth of promoting brands they just believe in is rising, paid or not. What’s great about it all is that no matter how silly or serious an influencer is, they’re still an important figure groups of people look up to and trust. Start doing that with your own company and stop with the cheap marketing tactics.

Companies as Influencers

In 2020 I will gladly watch the marketing world shift into a more honest and raw form of content creation. Instead of relying on paying individual influencers, brands should be building an audience around their own image and philosophies. This means taking the extra step of doing some in-depth audience research and formulating a brand message that is consistent and unforgettable. After building an audience that trusts your brand, get in the habit of communicating with them consistently. It’s the same as a business relationship. You’ll get back what you put out.

2020 Influencer Marketing

It’s predicted that in 2020, Influencer marketing is going to become a $5-$10 billion dollar industry, and why shouldn’t it be? It’s no surprise that businesses are jumping on the micro-influencer train. It’s a great way to save money and focus specifically on a niche area that aligns with the company’s brand. To stay in the know, you need to be ready for influencers making heavy use of podcasts and videos in 2020. This opportunity is huge for brands wanting to build a business relationship with influencers.

Video Production & Branding

If you happen to be a company looking for video services in Boise, or rather a complete brand and logo redesign, give us a call! Social Eyes Marketing is an internet marketing firm located in Boise, Idaho. We do anything from video production to web design, to social media marketing. If your company is lacking in any of those areas, then it’s best to get the experts involved. Check out our other blogs and browse our website for more information.

A Blog’s Purpose: Why Your Website Needs One

A laptop opened to the “post” section on wordpress where someone is writing a blog in the test box.

Have you ever gone to a website and seen a “news” or “blogs” section and wondered why they have one in the first place? Well, conveying the purpose of that section can be a little tricky, so I’m here to tell you why it’s necessary and how it’s actually helping their business.

1. Blogs Bring More Website Traffic

You’ve probably heard of the fancy phrase “search engine optimization” or SEO. Blogs are an important piece of the greater SEO puzzle. This is because they aim to provide useful up-to-date information with keywords weaved in. Google likes this because it is constantly scouring the internet for the most relevant and fresh content out there.

When your website has a blog with content posted every month, it acts as a source of fresh subject matter for Google. Therefore, Google is more inclined to put your company’s website in front of searchers. The more people your website is in front of, the more traffic it will get.

The added use of keywords within the blog makes it so people who ask Google questions like “Why does my website need videos?”, receive the answer through the blog that is on your business’s website. If they find the answer through your company’s website then the more likely you are to rank higher in Google search results.

If you don’t think Google is that smart, well I’m sorry to tell you that it sure is. Google wants only the best of the best content for searchers. If your company can provide that, then you will see a huge ROI.

2. Blogs Make You an Expert Resource

Your website needs to have a blog because it provides information about the industry you’re in. People search for you to find out more about what you can offer. When they find that you have loads of information to provide for them, you build trust. You want users to know that you are an expert at what you do or sell. A perfect way of doing this is by sharing your knowledge through blog content.

A person who knows what they’re talking about is credible and reliable. Consumers will use blog information to determine if your business is worth investing their time and money in. All you have to do is explain to them why you’re worth it. Do this by giving consumers the right amount of information without giving away all your secrets.

3. Blogs Create More Value & More Shares

A blog provides more value to your website. It’s easy to want to spam LinkedIn or other social media networks with your daily deals and sales, but what about other information? A blog is social media share-friendly and does not come off as too promotional. Plus, if a reader enjoys what they’ve learned, they will share it with their network and their network may share it too.

4. Blogs Make Your Website Healthy

Your website’s design and functionality is a huge factor in overall website health. But how do blogs help? Well, one of the main points of a blog post is to engage users. The longer users are engaged, the more likely they are to explore other areas of your business’s website. After a while they may become intrigued by the information you provide and will want to visit more often.

If people are exploring your website, they will find out more information about your company and the services it provides. The longer they stay and explore, the lower your bounce rate, and the higher the possibility of them converting. The more your website is “healthy” the more Google rewards you by placing your website at the top of search results.

5. Blogs Focus on Consumers

Blog content is solely focused on targeting your company’s audience. For instance, our SEO package at Social Eyes Marketing involves creating content specific to your business and its consumers. You don’t want to brag about your business in all of your posts. Instead, offer to be the solution to their problems. A great example is if someone were to ask, “What does an Internet marketing company do?” and then you provide the answer…But you also subtly promote your company within the content as well.

A blog section aims to provide 4 main things for Consumers:

  1. Entertainment
  2. Information
  3. Answers
  4. A Sense of Community

Once you master these, your blog will become an integral part of turning readers into loyal customers.

Boise SEO Services

Hopefully, now you understand the gist of why you are seeing a “news” or “blogs” section on company websites.

Blogs on your website are like we’ve said, an integral part of SEO. By providing your readers with useful content, they are more likely to trust your business and stay on your website. Google will also trust you too. At Social Eyes Marketing we provide blog content as part of our SEO services so that your company’s website lands on page 1 of Google search results. By trusting an internet marketing company in Boise, your company is receiving the proper care and attention that larger firms fail to provide. So let’s chat!

How PPC and SEO Work Together

words written on a chalkboard in white chalk that says words like SEO, content, social media, and online marketing.

Quick Definition of SEO and PPC

What is SEO? What Is PPC? Well, SEO is known as search engine optimization which is a method to increase your company’s consumer traffic on the internet through the use of keywords and phrases on your website. Proper SEO allows your company to rank high on Google search results so you show up as one of the top-ranked web pages when someone is searching for something. PPC is known as pay per click, which is when the advertiser pays the publisher a certain amount based on the number of people who view the ad and click on it to find out more information. PPC places your website at the top of Google Search results.

How They Work Together

SEO and PPC work together to get the job done. Without SEO, PPC would not be effective, and vice versa. Search engine optimization leads to more traffic because it’s made to target specific phrases and keywords. This way, potential clients are lead to click on the organic search result that is hopefully your website. The organic search result is the non-paid result. A PPC ad will have the “Ad” label next to it.
SEO takes time. For a smaller business trying to break into a highly competitive field, it can take several months before your company’s website starts to rank well on its own. This is where PPC comes in.
PPC is the quickest way to increase visibility and put yourself right at the top of Google search results. You just have to pay for it. PPC is a great way to jumpstart your car, while SEO is the accelerator. If you use the right targeted keywords in both your PPC ads and SEO efforts, then you are set to succeed.
Mind you, PPC does not have to be a long term game if you don’t want it to be. Once you’ve established enough trust with Google to rank well organically, you can shut them off. Your organic traffic value would have increased enough to where you do not need to be paying as much as you do for PPC ads. Reckon, this isn’t always a good idea if you are wanting to target new or small niche keywords and don’t have to pay an arm and a leg.
PPC’s goal is to get you more clicks so more people are visiting your website. The more clicks, the more opportunities for consumers to purchase your product or service. Thus, it will create more revenue for your company and the ROI will be worth it.
These two things work together to increase revenue and bring more traffic to your business.

If It’s Not Done Correctly

As helpful to one another as SEO and PPC are if they are not done in an effective way then you won’t see an increase in revenue. Your website also won’t show up in search results. Here at Social Eyes Marketing, we have experts that specialize in SEO and PPC. Using the right target keywords and phrases unique to your company can make or break how effective SEO and PPC works for you. With our team of experts, we can create a presence that is unique to your company and is directed towards the right audience.

SEO Pros and Cons

Search engine optimization has its pros and its cons just like everything else. Some of the pros for SEO is that it creates a higher rank for companies on search engines so you get more viewers overall. SEO is overall the way to gain new clients and grow your business organically.
The cons of SEO are that it takes time to see results so you have to be patient but the results will come. It will take awhile for you to see the results for your business which can be why people do not want to keep investing time and energy in it. But without SEO you will not have the opportunity to grow. SEO may take time to see results but in the end, you will have positive results.

PPC Pros and Cons

Pay per click also has its pros and cons but like SEO they can have a positive result with time. The pros are that is can give you faster results than SEO and it allows you to track your ads so you can personally see the results. PPC can have local exposure as well as global exposure so your business can gain views from a larger variety of possible clients.
The cons of PPC are simple and similar to other cons of marketing. First of all it is not free, therefore it is an investment. They can also be complicated and a pain to set up, but with our help at Social Eyes Marketing, we’ll make sure your company is making the most of it.

12 Months of Web Design Trends

A picture that says “trending loading…” with blue and black sphere designs.


As the year of 2019 comes to an end we look back at all the web design features that were either brought to life or brought back from years ago. Over the 12 months, the world of the web has been booming with new design features and old but improved features. Let’s recap on the creativity that 2019 brought us.

Retro Is BACK

The vibrant retro colors are back and better than before when it comes to web design. Websites are more appealing to viewers when the colors are anything other than boring. Colors that represent the 1980s are back in style. Using neon colors is just one way you can make your profile even more appealing to the eye. But, an overuse of bright colors can be overwhelming so knowing the balance is what we do best here at Social Eyes. Our designers know how to create a personalized color scheme that best represents your company.

Interaction Is Key

Having an interactive home screen is something that makes your companies profile unique and different from others on the web. It creates a form of fun and shows that your company is modernized in the world today. There are multiple different ways to create an interactive website and the designers here at Social Eyes Marketing have creativity running through their veins. Here are a few examples of our work that we have featured on our website.

The Power of the Overlap

Using overlapping words and images is a great way to draw attention to one specific thing. Overlapping the words that are on the website can bring more dimension and attention to a title or even a slogan that you want your viewers to remember. Using the overlapping technique makes it easier for viewers to remember your company and website because it sticks out more. Yet, if this is not done well it can confuse the viewer and become more of a distraction and less of an attraction.

Add Some Curve

Straight lines are a thing of the past. In the world of web design it is all about the curve appeal. The use of circles and other shapes that differ from a basic design can give a web design a whole new appeal. People want something different and unique that stands out to them. Our designers create a fluid design that goes beyond the basic shapes.

A Good Kind of Glitch

Glitch art is the name and movement is the game. Glitch art creates a form of movement on a web page that really keeps the attention of the viewer. Basically it is similar to a video or graphic that plays over and over on the homepage. It immediately keeps the attention of the viewer. It also makes the website interactive for the viewer so they are never bored with your profile.
See you in 2020 to recap the start of the new decade.

3 Myths About Social Media Marketing

A woman with a laptop on her desk with a coffee in one hand and her phone in another. She has Facebook open on her phone.

Recommended Read: Social Media Predictions for 2019

Why Social Media?

Social media overall plays a huge role in our society everyday. Social media is how you find restaurants to eat at, places to shop at, and a place you can make connections. Not only is social media a huge game changer in the digital media marketing world but it also can be a factor in your day to day life as well. Just in the year of 2019 there are over 3.2 billion users in the world daily. Social media allows you to market to multiple age demographics.

Using platforms like Snapchat, Instagram, Twitter, and Facebook are just a few examples of how you can reach a variety of audiences with social media.The majority of people love social media, while others are still very skeptical about it. With that being said, social media marketing overall has some myths that people believe. Find out why they are not true by reading below!

Myth #1

In order to have a successful presence on social media you have to be located on all social media platforms.

This is not necessarily true. When it comes to your business the only platforms you need to be on are the ones that relate to your message the most. Instagram is all about photos and videos which would work best for companies trying to best show off their products.

Spending more time on one or two social media platforms will allow for better content overall. Focusing on one or two platforms you can put more effort into making those platforms the best they can be. After mastering one platform, hiring a digital marketing company will help expand your company from one platform to two platforms and then to multiple platforms that are all up to date with content that is unique to your company.

Myth #2

The customers I want to market towards don’t use social media.

This is not necessarily true. Social media is used by ages ranging from about 13 to 80 years old, you just have to know what platforms reach the best audience for your product or service. Certain platforms are used by older generations (Facebook) whereas others are used by younger generations (Snapchat, TikTok). You just have to decide who your audience is and that will determine what platforms will best work for you.

People tend to assume that older generations are not on social media platforms but in reality, there are tons of older generation customers that use social media you just have to know which platforms they are using. Facebook is one of the most popular social media platforms for people aged between 50 and 70 years old. If that is your target market, then you need to be marketing your company on that specific platform over other platforms.

Myth #3

Using the same post on every social media platform is most effective.

You need to create ads or posts based on the platform itself because each platform is aimed towards a different audience. Digital media marketing companies will create ads and keep up to date with posts for you that are based towards the correct audience. With access to the tools needed to create these different posts it will make it easier on you as a business in the end if you take advantage of those resources that a marketing company has to offer you.

Finding a Local Marketing Company

Digital marketing companies in Boise are few and far between. At Social Eyes we specialize in a variety of marketing areas including social media marketing. In fact, we do it all! Be sure to give a call if you’ve gained some inspiration for marketing on social media, and need some help getting it started.

TikTok vs. Instagram Reels: The Competition Heats Up

A yellow background and a black iPhone with the TikTok logo on it and earbuds plugged in.

Move Aside TikTok, Here Comes Reels

Instagram has been on an upward climb since it’s launch in 2010. Facebook quickly caught on and purchased Instagram just 18 months after its launch. Now, there is a new competitor in the social media world. TikTok. As you may already know, ByteDance decided to merge Musical.ly and TikTok making it one single app called TikTok. Now TikTok claims that they have 500 million active users, and over a billion downloads. With its rise in popularity, it wasn’t long until Instagram hopped aboard the social media trend train.

TikToks Rise

TikTok allows users to create short videos usually 15-30 seconds long. There isn’t anything particularly outstanding about these videos, they can be about anything. The most common videos you will find on TikTok are of people dancing, singing, or lip-syncing to songs. These songs change almost weekly depending upon what is trending. It is a very fast-paced app, with a new trend catching fire within 3 days. TikTok also allows users to follow others and receive updates on when they post a new video. Popular creators can be found posting up to 3 TikTok videos a day.

TikTok Tutorial Video Below:

TikToks Appeal

It comes as no surprise that the early adopters of the app fall in the age range of 16-24 years old. Since it has become so popular among this age group, users are making an effort to become “TikTok famous” among their peers at school. People like Charli D’Amelio and Loren Gray have gained millions of followers in the blink of an eye. Their rise to fame happened so quickly that others are now trying to compete or “make fun” of the instantaneous “clout” they receive from using TikTok.

Do you think there’s the possibility of people becoming Instagram “Reel famous”?

While there were some early TikTok adopters older than 24, its popularity among that demographic didn’t become well known until a little while later. Nowadays, you will notice older users on the app more frequently. As time goes on, users can expect to see more diverse age groups in videos.

Instagram Notices

Really? It didn’t take long for another competitor to want a slice of the pie. Instagram announced its new Reels feature with hopes that it will compete with the already popular TikTok. Reels are pretty much the same idea where users can take short videos of themselves or of other things in 15 seconds. You can then share these videos on your story and potentially land on the “Top Reels” page.

Check Out This Demo by Techcrunch:

Look familiar?

Will You Use Both?

With Instagram already being an industry leader in the social media world, do you think they should step aside and let TikTok have its moment? Instagram has been known to adapt to user needs with the integration of “Instagram Stories” as a response to Snapchat. Now they are finding a new area they can grow in with through the introduction of Reels.
Instagram has already changed the way businesses market to consumers. Digital marketing companies are constantly adapting and looking for new ways to reach audiences. It’s predicted that over 75% of businesses will use Instagram in 2020.

You’ve probably already noticed the ads on TikTok. It will be interesting to see if those will grow more prevalent or if businesses will find a new way to market themselves through the app.

Conclusion

If anything, TikTok is still a very relevant and growing social media app. It’s not surprising that Instagram feels a little threatened. Come 2020 it will be interesting to see where the pendulum swings, if users will continue to use TikTok, or if they will move over to Instagram Reels.

What’s appealing about Instagram Reels is that it is a feature within the Instagram app. Therefore, you can post photos and TikTok-like videos using one app. You won’t have to download a bunch of social media apps if Instagram will just combine them all.

Businesses are slower to adapt, and ads can really drive away users. Marketing on TikTok will have to be very clever and well-executed so that it looks more natural to the everyday user. As a Digital Marketing Company in Boise, we are always looking for new opportunities and ways to market to the masses through social media. As expected, we will be keeping a close eye on Instagram Reels and how TikTok evolves to combat it.

Social Media Marketing

Social Eyes is a Boise marketing company that offers a variety of services like web design, web development, social media marketing, and video production. If you’re curious about reaching a target audience through the use of social media give us a call!

The Importance of Videos on Your Website

Professional Camera in front of a ferris wheel

72% of people would rather use video to learn about a product or service. Let’s be honest, people aren’t wanting to read blocks of text. People want videos! Yes your website shouldn’t be just a bunch of videos, that would be complete overkill, but it should have at least one. The great thing about videos is that they set the overall tone for your business in a clear and concise way. At Social Eyes we offer our clients the option for photo and video, because we believe that it is imperative to connect with your audience in the best way possible.

All the visual aids within videos allow for our memory to store the information in our long term memory center rather than short term. This is especially useful if you want your site visitors to remember your business after they’ve left it. If you aren’t convinced just yet, let’s tell you why video matters.

Video Production For Your Website

The average user spends 88% more time on a website with video. The goal of your website is to not only act as an information hub, it should also engage users. Ever heard of bounce rate? That’s the percentage of people who go to your website and then leave after viewing only one page. High bounce rate is not a good thing. You want people to explore their options and learn about what your business has to offer. Great video production acts as a hook for customers. If your video leaves a good impression, then they are more likely to share that information with others.

The Future Of Video

Get ready for a digital video boom. The number of U.S. digital video viewers is projected to increase from 228.8 million in to 248.9 million in 2022. That’s about 20 million more people watching and learning from video content. With an increase in viewers, this also means an increase in potential customers. Well produced video content gives you an extra marketing edge that written text does not. Get ahead of the game so you can be part of the digital viewer growth before your competitors push you out.

Video will account for 80% of global internet traffic in 2019, so you can imagine how much more growth is coming in 2020. With viewers increasing, website traffic increases. Don’t be fooled, traffic isn’t the 5 o’clock annoyance of bumper to bumper cars. It’s the amount of visitors to a website, which for you, should be high. Lots of traffic is an effective way to measure how attractive your website is to an audience. Nowadays people opt for the most convenient option. A quick press of the play button is all they need to do if you have a video, how convenient is that?

The Science Behind It All

Haven’t you ever wondered why you can’t remember names, but you can remember faces? Humans are visual creatures, we have a whole cortex dedicated to processing visual information more than our other senses. This is deeply rooted in early evolution, where speech and written words were not around. Our sight provides us with a reliable way to recall information we’ve seen in the past. It also enables us to recognize emotions and feelings. If you’re familiar with muting your social media feed videos, then you know that all the information you need to understand what’s going on is accessible through watching, not hearing.

How Do I Get Video Content?

Luckily for you, Social Eyes Digital Marketing does video production in Boise. We can also help you put the video onto your website and social media. We want you to have the best web design for your business. Having a video added will be the cherry on top of an already amazing web design!

Reap What You Sow: Why Good SEO Is Like Gardening

A laptop with SEO on the screen

SEO, or Search Engine Optimization, is the key to business success in the digital age – but we don’t need to tell you that. Any marketer knows that getting your site to the top of results pages is a tricky task and yet one that always delivers. So, what is the secret to mastering these three little letters? And how on earth is it like gardening?

Recommended reading: Why Your Small Local Business Needs A Website

Mary, Mary, quite contrary… how good is your SEO?

You should always begin with keywords, the simplest ingredient of SEO when considering your content. Think of them as the seeds to grow your garden of success. Instead of picking the right plants for the right soil, you’re choosing the right words and phrases for the right audience. Ask yourself the following questions:

  • Who is your audience?
  • What information do they want?
  • How do they search for it?
  • In what format do they want it?

Knowing the answers to these questions will allow you to connect with the people who are searching for your solutions, and it all starts with keyword research. This process, whilst intensive, is crucial for your SEO success.

Thankfully, there are plenty of online keyword research tools you can use to streamline your keyword research.

One of the most popular SEO research sites, Moz.com, boasts a free research tool with over 500 million keywords. This helps you discover the average search volume for certain words and phrases or alternative, less competitive keywords.

Seasons and competitors

You would never plant sunflower seeds in the middle of winter, would you? They just wouldn’t thrive at that time of year. In the same way, you need to adapt your SEO as the seasons change.

Your audience will be searching for different things in different months, and your keywords need to reflect this. For example, if you’re offering a limited-time deal or product for the festive season, it’s useful to know that Christmas-related Google searches spike in volume from October through to December.

A little preparation goes a long way: you can prepare yuletide content months in advance, then give it a big push at the right time.
Sunflowers are not only a summer plant, but they also shouldn’t be grown in close proximity to one another as they won’t reach their full potential. Similarly, if your webpage is overcrowded by your competitors on a results page, you won’t achieve the highest volume of traffic.

There are two different strategies to combat this: target the keywords which are used less and therefore have less competition, or deliberately use the same words that have been successful for your competitors and make your content better. The former takes advantage of their missed opportunities, whilst the latter is a more aggressive approach.

Creepy crawlers

Crawlers may sound like something you don’t want in a garden, but when it comes to SEO you definitely do. They are bots used by search engines that scour the internet, scanning billions of webpages for links, keywords, website freshness and more.

Once the information has been collected, it is indexed, which makes it searchable for users. Google’s search index contains hundreds of billions of web pages and is well over 100,000,000 gigabytes in size.

Optimizing your environment

A crawler-friendly website isn’t just about good, keyword-heavy content. It also needs to be formatted correctly. This includes:

In your garden, consider this providing your plants with the right environment to flourish; canes for the sunflowers to cling to and prevent them from wilting, for example. Correctly formatted web pages hosted by a trustworthy provider allow crawlers to easily index your site.

Pruning the dead leaves

Just as forgetting to deadhead your flowers will detract from the living blooms, allowing content on your webpage to grow outdated is an SEO no-no.

If your ‘latest news’ is from two months ago, or the ‘monthly special’ expired weeks ago, you will be giving your audience a bad impression and they are not likely to stick around.

Showing that your website is on top of its content and can communicate well will earn you repeat visits.

SEO expert Cyrus Shepard recommends that when you update a link on your website, you should also update the text around it. This way, search engine crawlers will detect bigger changes to your page, deeming it to be fresh.

Bring in the backup

If all else fails, you can always enlist professional help. Imagine you’d given your garden all the nurture you could, yet it still wasn’t yielding the results you wanted. You have some spare capital, so you decide to invest it by employing a gardener.

SEO agencies are the landscapers of the digital marketing world. They are experts in their field and can offer you audits, content and more to direct traffic to your site. Social Eyes Marketing, for instance, offers expert SEO knowledge that will help you hone your website to Google’s exacting standards.

This option is perfect if you’re serious about SEO as a marketing channel. While it’s not a necessity, getting in an expert gardener to sort your website’s garden out is well worth it for the return on your investment.

Reaping the rewards

So, how is good SEO like gardening? It’s really quite simple: you reap what you sow. Love your garden – sorry, website – and it will love you back.

Plant the correct seeds (keywords), at the right time and in the right place. Make it crawler-friendly by perfecting your environment. Prune away what is old and unnecessary, and don’t be afraid to bring in the professionals if you need to.

Nurture your SEO and your traffic will flourish. By using the right tools and expertise, you’ll be left with a bountiful result.

Why Your Small Local Business Needs a Website

Google maps showing a local business and their website link

88% of consumers who search for a local business on their smartphones will call or go to that business within 24 hours.

Your business must have a website that is well optimized, eye-catching, and intuitive for consumers. Let’s be honest, most people don’t want to have to go on a 3rd party website to find out about your service hours or menu items. It’s imperative that you find a web design company that will know how to get your companies website up and running. Especially when having that website put on Google Maps.

Before you call a million different places asking for quotes, it is important that you have a basic idea of what you would like your website’s design to be. At Social Eyes Marketing we offer our web design services in Boise that best reflect both our client’s style and the local environment of the business.

Why You Need a Website

No matter how small your business is, you need a website for these exact reasons:

  1. Build Brand Awareness
  2. Get Customers
  3. Share Information
  4. Differentiate From Competitors

1. Build Brand Awareness

Small businesses don’t always have the means to launch a national branding campaign like a lot of chain businesses can. However, by just having a website you are opening the door for more customers without physically doing so. Your customers will be able to more readily associate the products you have to offer with your company’s name. Your website builds brand awareness while you kick back and relax because they can search for your companies name and easily find out all the information they need.

2. Get Customers

Over a billion people use Google Maps. If your business isn’t popping up in Google Maps, then I will not be your customer. Google has made it more intuitive for businesses to set up their profiles in Google My Business.

This makes it so that when your potential client is hungry and they search for a keyword like “Chinese,” your Chinese restaurant will hopefully pop up as a suggested place to eat at. Boom, easy potential customer grab.

3. Share Information

Before someone gets in their car they are usually wanting to know if you are open in the first place. If your web design is intuitive and mobile-friendly then people are able to see your hours and any other sort of information you want to show more readily and quickly.
More and more people are wanting to find information conveniently and at no expense to them. This means less time, less gas, and fewer headaches from crawling google for your business information.

4. Differentiate From Competitors

By having differences in colors, logos, and content, your business is “not just another (blank) company.” Your website shows what is unique to your business’s services, values, and ideals.

Our clients receive web design and development in Boise and beyond, unique to each and every business we serve to ensure that not only is the business owner’s style incorporated, but also what is on-trend and up-to-date is being accounted for. Your website can very easily make customers want your services over your competitors if their website is not readable or intuitive.

Local for a Local

Sometimes seeking the help of companies that are not local can be a challenge communication-wise. A local digital marketing company near you will be able to go all-in with your needs. When receiving help from a local web design company you will be able to convey exactly how you want your website designed without the hassle of making a million phone calls. You also will have a more personal connection because they understand the area and the people you are marketing to.

If you are looking for any Boise SEO services, web design, web development, video production and or more, go here!