Hopefully, 2019 has been a year of growth, prosperity, and innovation. That being said, we look to develop within the world of digital marketing by learning from and alongside others. Where some learn best by workshopping ideas with others or testing through trial-and-error on their own, books can also offer an incredible opportunity for reflection and revival.
We also understand that not all books are created equally. Different authors, different styles, different perspectives. That is the beauty of books, though. There is one for everyone. Check out some of our marketing favorites to help you tap into your next level of success.
1. For Building Culture Among Your Marketing Team
Marketing elements and marketing experts are not all the same. Marketing teams are composed of many different specialists whose expertise is significant to the process. In order to make the most out of your team in their tasks as well as their commitment, you need to create a culture that can do both. Alina Wheeler’s Designing Brand Identity (2017) offers just that and more. Allegedly, Wheeler has composed the Holy Grail for marketing professionals. With extensive research, accessible presentation, and integration of constructive soft skills, Wheeler has wrapped up a strong base for marketers to build upon.
2. For the Future of Marketing
In the digital world we live in marketing is a must. In order to succeed and surpass goals, businesses, organizations, and companies need to integrate the framework of intentional marketing into their regular practices. That is, if these businesses are not going to rely on a professional marketing agency for the heavy lifting. Joe Pulizzi and Robert Rose’s book, Killing Marketing (2017), champions this concept that content is king in today’s world. They reflect on the former standards and incoming trends in order to address what they think are the new institutions of marketing.
3. For Thinking Outside of the Box
Are you experiencing an overload of information? Overwhelmed by the mass amount of content? You’re not alone. Norwegian philanthropist and serial entrepreneur, Jørn Lyseggen, has dedicated a book to media insights based on his lofty career in media intelligence. The book, Outside Insight (2016), extends bottom-up perspectives to transform the way your company operates with innovative analyses. With examples from Apple, Facebook, and even former President Barack Obama, there’s something to be learned regardless of your industry.
4. For the Psychology of Marketing
If you enjoyed Michael Lewis’s work with Moneyball (2003) and The Big Short (2010), we have another strong option for you from him. The Undoing Project (2016) is another piece of literature focusing on behavioral economics much like Lewis’s two other books-turned-motion-pictures. This work peeks into the mind of psychologists; Daniel Kahneman and Amos Tversky whose research was focused on judgment and decision-making heuristics. Simply put, Lewis parallels their expertise in metacognition (thinking about thinking) with the nature of their professional partnership. Lewis manages to keep things engaging and on-brand by incorporating his background in market inefficiencies into a story about the ups and downs of two men working together across nearly 30 years. The New York Times even quoted Tversky in its review of the book: “It is sometimes easier to make the world a better place than to prove you have made the world a better place.” Fortunately, Lewis does just that on their behalf.
For those of us in the marketing industry, this might seem a little obscure to read. However, we all could improve upon our interpersonal skills in the workplace. Thinking about biases, risks, decision-making, happiness, quality of life, and even human rationality gives you an edge to better support yourself, your associates, your clients, and your organization in the long run.
5. For a Light Read on Things You Wouldn’t Expect in Business
With a blog by the same name, Eric Barker’s Barking Up The Wrong Tree (2017) unearths some lesser cited realities within the world of business. While he isn’t referring to things specific to marketing, some of the generic practices we find in our marketing world are flipped on their head in Barker’s book. This book is more or less a guide to understanding why we cling to certain ideals as well as how we can evolve into new ones that actually get us to where we want in our careers. Forbes even interviewed the young writer on his perspectives, career advice, and fun facts (from proven research) on what motivates the most successful individuals.
There are a few months left in the year and we are spending more time indoors with the temperatures creeping closer to freezing. Why not spend some time reading up on ideas from some of the foremost innovators in the marketing industry and beyond.