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Public Relations

The Benefits of Content Marketing for Public Relations

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The world of marketing has evolved as traditional methods have become less effective in turning prospects into customers. Enter content marketing, a fresh and avant-garde approach in the world of marketing that has become popularized as businesses implementing this practice are engaging their audiences more efficiently and effectively.

What Is Content Marketing?

Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Content marketing provides the audience with educational and “how-to” content on products and services that can solve the challenges they face. Outcomes from this method include increased brand awareness, improved conversions, and boosted revenue.
In times of distress, connecting with customers becomes more difficult than ever. With content marketing that challenge can be mitigated. By using the marketing strategies and tactics of this method, businesses can stay connected with their audiences during a time of separation.

What Does Content Marketing Do?

Content marketing creates a direct connection between your business and your target audience. It is the process of planning, creating, and distributing content that is specifically equipped to entice the intended group. Instead of the distribution of content that is multifaceted, this method focuses on truly relevant and useful content that can provide a solution to the problems of your customers and prospects.
Content marketing can help your business in the following ways:

  • Educate prospective and current customers on your products and services
  • Enhance your website conversions
  • Strengthen connections between your customers and business
  • Showcase how your products and services can provide a solution to your customers
  • Build a loyal following for your company and brand

Why is Content Marketing Important For Public Relations?

Any forward-thinking marketing and PR strategy today focuses on content marketing. It is a method that avoids providing irrelevant information to your customers and instead puts an emphasis on content that is invaluable and useful to your audience. The overall idea of content marketing is that if a business distributes relevant content consistently to its customers, that in turn will reward them with the customers’ business and loyalty.
By PR practitioners working collaboratively in the content marketing process, creative angles and fresh insights will produce a better perspective on how to effectively implement this method into your business. The goal of PR is to create a story that entices the relative audience and media outlets. Content marketing aims to mimic this goal and create content that is relevant and engaging. Although the distribution channels may way vary, the end-goal is the same — cultivating content that engages your target audience.

Ask A Professional About Content Marketing

When diving into the world of content marketing, getting the opinion and help of a marketing professional can make the difference between successful content and content that flops.
The team at Social Eyes Marketing is ready and able to help; with search engine optimization skills and experience in reputation management, we have the tech-savvy and PR expertise to ensure your success. Contact us today for more information!

The Basics of Public Relations

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Public relations (also referred to as “PR”) is often not talked about in the world of marketing as much as it should be. Public relations is defined as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics” according to the Public Relations Society of America. In other words, public relations is the voice of your brand that can create connections and build up your reputation. PR has a lot to offer a company that many people don’t know about. Public relations is not advertising, but instead, it is publicity…which is the desired goal that people ultimately pay for!

The Goals of PR

The first goal of public relations is to improve or maintain a company’s (or client’s) reputation, as well as to help build that positive reputation. Another goal of PR is focused on getting your brand and the name of your company to become widely known so that your clientele grows.
Public relations is not managed solely through social media; it targets all media platforms! In this way, your reach extends to many different audiences. The overall goal of public relations is to achieve positive publicity and create the reputation that the clients want.

The Components of PR

Public relations has many different services that fall under its umbrella. These services and features often include:

  • Brand building
  • Campaign strategies
  • Unique content
  • Media training
  • Crisis communications
  • Community building strategy
  • Advertising management

All of these different features overlap within the world of marketing.

PR Representatives

A public relations specialist has the role of making sure that your presence in the media is representing the company brand as expected. PR representatives manage the presence of your company in society and create different ways to improve your brand appearance within the media; the latter can be tricky to navigate if you don’t have experience navigating the waters! Public relations is about media and publicity, but it is also about networking and getting publicity through people sharing and posting about the brand.

Why Is PR Important?

Overall, having quality publicity and a positive media presence creates a good reputation for your brand as well as generating company credibility. By using this service, your brand is focused towards the proper target audience; something that can eventually make a large difference in your profits!
Public relations goes above and beyond standard publicity. PR can help with company crises and how to effectively communicate the complexities of these unexpected events to the public. A specialist knows the right way to approach the press on different topics that could make or break your company; if certain situations are not handled properly and with the correct use of language, then there could be unfortunate negative backlash toward your company. By having a specialist on your team, they can smoothe over ruffled feathers often with just one speech or press release.
Public relations is crucial for companies, especially larger corporations, because claims are constantly being made against them, and the job of PR is to make sure those claims don’t continue to reflect negatively on the company’s reputation. For more information on public relations, contact a highly-skilled specialist from Social Eyes Marketing today!