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Reputation Management

Key Elements of Your Branding

key elements of brand development

Brand development strategy seems like a no brainer, right? Wrong.
There is a common misconception that brand development begins and ends with logo design…and this just isn’t true! In the modern digital world, a company’s branding extends far beyond that simple logo that you will probably agonize over for hours.
So what do you need to do to build your brand?

Logo

While a logo is not the only element of your brand, it IS pretty dang important. The first step to wider recognition for your company is creating the perfect logo to both represent your personal taste and appeal to a broad audience. It is a balancing act that can be a little difficult to overcome, and sometimes it takes trial and error! But, it’s worth every painstaking moment when you see the eventual return of all that hard work.
Visual brand recognition is about so much more than just your logo; there are at least two more visual elements that come into play with strong value in 2020.

Web Design

The first comes in incorporating your branding into your web design. Your website will often be the first interaction that prospective customers have with your brand, so making sure that you are consistent is key! Take the attention to detail and key design elements from your logo, and apply them to create a seamless experience. Color choices, layout, font, image choice…all of this is an important part of your branding strategy. If you are looking to focus on a specific market in your area, incorporating local elements into your web development and branding is going to help you see a greater return.

Social Media Presence

Your social media platforms are your third opportunity to obtain the visual recognition your brand needs and deserves. Focus on consistency in your social media management: create a posting schedule and stick to it. Create brand-specific hashtags to engage your audience, and think about what you want to portray to your followers. Do you want to put a focus on your products? Consider enlisting the help of a few influencers to aid in this marketing strategy, and invest in professional business photography. Social media is another opportunity to spotlight those local elements to appeal to your core audience.

Voice

Your voice is the final key element of your brand that you really want to give some attention to. It comes into play across all of the previously mentioned elements: your logo, your website, your social media…creating that distinct voice is going to make all the difference in appealing to your customers and standing out from your competition. Consider adding blogging to your brand-building strategy–it provides more opportunities to connect with your audience as well as benefitting your SEO!

Seek the Help of a Professional

When it comes to brand design and development, enlisting the help of a local digital marketing professional can make all the difference in the world. Take the stress off of yourself, and let the experts at Social Eyes Marketing do all the heavy lifting; we work closely with you to make sure you get exactly what you want and have the opportunity to see the greatest return for your brand.

The Basics of Public Relations

What Is PR SE Blog

Public relations (also referred to as “PR”) is often not talked about in the world of marketing as much as it should be. Public relations is defined as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics” according to the Public Relations Society of America. In other words, public relations is the voice of your brand that can create connections and build up your reputation. PR has a lot to offer a company that many people don’t know about. Public relations is not advertising, but instead, it is publicity…which is the desired goal that people ultimately pay for!

The Goals of PR

The first goal of public relations is to improve or maintain a company’s (or client’s) reputation, as well as to help build that positive reputation. Another goal of PR is focused on getting your brand and the name of your company to become widely known so that your clientele grows.
Public relations is not managed solely through social media; it targets all media platforms! In this way, your reach extends to many different audiences. The overall goal of public relations is to achieve positive publicity and create the reputation that the clients want.

The Components of PR

Public relations has many different services that fall under its umbrella. These services and features often include:

  • Brand building
  • Campaign strategies
  • Unique content
  • Media training
  • Crisis communications
  • Community building strategy
  • Advertising management

All of these different features overlap within the world of marketing.

PR Representatives

A public relations specialist has the role of making sure that your presence in the media is representing the company brand as expected. PR representatives manage the presence of your company in society and create different ways to improve your brand appearance within the media; the latter can be tricky to navigate if you don’t have experience navigating the waters! Public relations is about media and publicity, but it is also about networking and getting publicity through people sharing and posting about the brand.

Why Is PR Important?

Overall, having quality publicity and a positive media presence creates a good reputation for your brand as well as generating company credibility. By using this service, your brand is focused towards the proper target audience; something that can eventually make a large difference in your profits!
Public relations goes above and beyond standard publicity. PR can help with company crises and how to effectively communicate the complexities of these unexpected events to the public. A specialist knows the right way to approach the press on different topics that could make or break your company; if certain situations are not handled properly and with the correct use of language, then there could be unfortunate negative backlash toward your company. By having a specialist on your team, they can smoothe over ruffled feathers often with just one speech or press release.
Public relations is crucial for companies, especially larger corporations, because claims are constantly being made against them, and the job of PR is to make sure those claims don’t continue to reflect negatively on the company’s reputation. For more information on public relations, contact a highly-skilled specialist from Social Eyes Marketing today!

Staying Relevant On Social Media

stay relevant on social media

In a rapidly moving world, how do you maintain your relevance? With the ever-growing advancement of digital platforms, social media marketing has become more important than ever before.
But what if you experience a temporary closure? Or you need to boost your presence before a Grand Opening of a new location? How do you keep people interested without being able to physically appeal to them from a brick and mortar location? Here are a few helpful tips to keep up with social media, whether it’s just to benefit your day to day or to stay in touch with your audience during a rough patch!

Maintain Regular Posting

The most important thing you can do when building your social media: maintain regular posting. If your presence drops off, so will your following! With all of the platform algorithms, staying on top of your posting game is critical. Create a posting schedule from week to week and keep up with it! You can incorporate unique, weekday specific hashtags to engage your audience, and it will get your biggest fans to be looking out for their favorite updates since they know they can rely on you to brighten their day!

Focus On The Positives

No matter what may be going on in the world, keep your social focus on the positive side of things. This will not only serve to boost your own morale; it will also keep your followers happy and excited to see what you share next!

Highlight Local, Make It Personal

Keep an eye on your local community, and acknowledge the “small-scale” difference that is happening in your backyard! By encouraging your community to keep doing good, and acknowledging those who are often overlooked, it will show your compassion and dedication to your local roots.
Another great way to utilize social media: occasionally share things from a personal view! Spotlight your family and your team. Show the hard work and love that happens behind the scenes! That personal connection can sometimes make the difference between reaching an onlooker and losing them in the crowd.

Stay In Touch With Current Events

By staying in the know about global and local events, you can make more educated and efficient posts that include the kind of content that your audience may need to see. Is there a big local music festival like Boise’s Treefort that deserves a little attention? What about a global event that provides a great talking point, or that your viewers may want to know how you are responding? Read your audience, read the vibe of what you want to put out there, and make your post timely!

Keep Looking Forward

Finally, no matter what, keep looking forward. If you’ve made a misstep in the past, all you can do is learn from it and move on! Turn your attention to your next event, your next product, your next big thing. Life is always about the future, and social media is, first and foremost, about life and personal experiences.
If you are working on your social media presence, but aren’t quite sure where to start, contact a professional at Social Eyes Marketing. Our team is local, vibrant, and compassionate, and we are ready to help you take your digital marketing to the next level!

Why is Rebranding Important?

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Branding is crucial because it is what represents your company. Just by the look of your brand, people will instantly know who you are and what you do. Nike, for example, is known by a swoosh on the side of all of their merchandise. If as a company they chose to just put an advertisement up of that brand and logo, then everyone would know who they are and what their products are.
But there is more to a brand than just initial appearance: you need to update your brand to keep up with society’s standards.

Rebranding

You might’ve had the same brand for 20 years and it has probably become a tradition, but rebranding can become a new tradition! Giving your company a new image can make it more attractive and successful in the end. Rebranding allows you to keep up with competing markets and it allows you to have the best and most modern design out there. Rebranding allows you to be in touch with the current trends in color schemes, fonts, etc. Current popular color schemes include vibrant and bright colors that catch people’s attention without being annoyingly bright and obnoxious. The fonts that are trending right now are BOLD and stick out. The simpler the better when it comes to your brand. People don’t like to look at something that is in your face, they want something that looks satisfying to the eye.

Rebranding Do’s and Don’ts

Rebranding is a tricky thing and if it is not done correctly then it will not be successful. If you rebrand your logo in a dramatic way it can cause people to be confused and not be able to recognize who you are. If they are too artistic then people who do not have an eye for art get confused about what the logo is trying to represent.
A great example of a rebranding error is Uber. When this company first came out, they had a square logo and no one knew what company they were because nowhere did it say Uber. Now the company has rebranded to using “Uber” in bold font as their new logo so people can easily see who they are. This is an example of successful rebranding. Now this company is easily identified by its consumers and well known across the board for having a simple black and white design. But if this company were to make the mistake of others and rebranded to another deceiving logo then it would have cost them not only the loss of customers but a big sum of money as well.
Here is a list of rebranding do’s:

  • Simple design
  • Easy to identify
  • Bright color tones or black and white
  • Bold fonts

The Don’ts:

  • Too many words
  • Overly artistic designs
  • Soft color tones like pastels or greys
  • Obnoxious patterns

For more information on how to rebrand your company’s logo contact a professional today.

How to Differentiate Yourself from Competitors

Different Marketing Lightbubl

“Risk more than others think is safe. Dream more than others think is practical.”
— Howard Schultz, CEO of Starbucks

A business is built on an idea. This idea is what drives our risk. Stand out from the rest, don’t be afraid.

Be Different

The way your business is portrayed to the public relative to your competitors is a constant battle for any small business. Most people expect to gain traction right away, some businesses are even making ditch efforts to go “viral” with any sort of content they have. In the marketing world, not only do marketing agencies have to market for their clients, but they also must be consistent marketing themselves. Here are some tips on how marketing businesses differentiate themselves from the rest:

1. Don’t be too Broad

One way to stand out from the rest is to be an expert in one area. You may find that this one area is what is lacking across the board for other marketing companies. It’s better to be excellent at one thing, than mediocre at everything. If your business can pump out some high-quality results, then you can build a loyal client base on one factor, and then you can offer more features down the road.

2. Read the Reviews

It’s easy to put up the curtain and focus on what only you think is best for your business. However, there are many other people out there who have their opinions and are not afraid to share them. Especially in social media marketing, it is important to make a connection with your audience and clients. Building this relationship maintains your reputation and shows that you care what others think. If you can find your strengths and weaknesses through the use of reviews and client feedback, then you are on the right track for finding your area of strength.

3. Stir the Pot

As the quote mentions, risk more than others think is safe. This tip takes some more courage and willpower to stand above others. Being different in a controversial way has been a tactic used by a lot of companies such as Gillette. With their recent ad they may have lost out on some customers, but they built loyalty with others that share the same values they do. Sometimes digging into the heart of your business’s values will spark controversy, but in the end, it will reassure you that your business is making noise above the rest.

4. Emphasize Uniqueness

Try emphasizing your companies’ value through unique offers or catchphrases. Sometimes this can be environmentally friendly initiatives, high-quality equipment, or special offers. Whatever your marketing business does to stand out from the rest is a great focus to push. When you push this uniqueness people will begin to catch on to your repetition. This can prove to be a great way to differentiate yourself from other marketing agencies. If you offer something, no matter how small, that your competitors don’t, then customers are driven to engage with your business more.

The Sea of Marketing

The word “marketing” is a very broad term alone, so it can be just as hard to be a unique marketing agency. Boise marketing agencies are gaining more traction due substantial population growth, but they are also facing challenges differentiating themselves from each other. If you think it’s hard for a marketing agency in Boise Idaho, imagine how it is in larger cities. Hopefully, you’ve gained some inspiration or motivation to stand out from the crowd in this flooded market. Market your values, your beliefs, and build a business that attracts that type of audience.

Online Branding: Your Brand’s Color

WebDesignerHappy

When designing a website, a lot more thought goes into creating it than just adding a bunch of fancy text and movements. Take for instance color. While easy to take for granted, color helps convey our emotions and elicit an immediate response. When building your brand, it is often a strong tactic to choose a color will be your signature. Taking this color or color palette, you can then implement a design for your website that is centered around it and the feel you want to convey.

Implementing Your Branding Desires

You may come up with the color(s), but how you portray it is just as important. Instead of wracking your brain on what is the most effective way to design your brand’s website, a professional web designer can provide the guidance you need to take your company to the next level.

Web Designers

Web designers, those that work in frontend development, will be the artists for your website. They aid in the overall style and composition of how your website designed. This includes user experience, but also help you carry your branding throughout the website. While it may have been an easy task to come up with your colors, learning how to complement these colors with shapes and text is another story. When thinking about your brand it is best to consider what type of message you want to portray to your audience about your company/product. A web designer can then help you map out your design so when customers land on your website, they aren’t running for the hills, but instead embracing your brand.

Why is Color So Important in Website Design?

Ever think of the color green and immediately think of money or health? This is because a lot of companies use this color as a method for your brain to associate the two meanings with each other. Take for instance Idaho Central Credit Union, their logo is a true green. When considering all the banks in the Boise area, you may find yourself reverting to ICCU because of their distinguishable green logo. Not only does the colored logo aid in remembrance, but green evokes emotions of health, generosity, and prestige; all qualities you would hope a bank has.

Color is the voice of your brand. When used effectively and tactfully, you may find yourself rising above competitors in your area.

Why Have a Web Designer?

Your website should be an interactive experience for your audience. An overload of effects or not enough effects can be detrimental to your brand. Web designers are skilled in keeping up to date with what is fresh in the web design industry. Not only do they implement these effects, but they also make sure to place them in the right spots to engage your customers. After the initial eye-catch, what you are viewing and how it makes you feel is what gives a brand personality.

Refresh Your Website

When pairing yourself with a digital marketing company be sure that your web designer is creating an experience that best conveys the personality of your company. Out of date one-page websites are not cutting it nowadays. Freshening up your brand image will have more people staying on your site and absorbing the information with ease.

Knowing the psychology behind colors is just one part of what makes a good digital marketer. By implementing a strong brand with a signature color you can go a long way, but being able to implement your branding on a digital platform is what will set your company up for success in the long run.

Must Know Brand Marketing 101 for Startups and Entrepreneurs

brad neathery unsplash

Starting a business can be an incredibly exciting experience. One mistake though is getting overexcited and forgetting about the basics, including brand marketing. A strong brand is vital for any company. It is how you are perceived and judged by anyone that views your business. Here’s how you can start off your brand marketing.

Make your brand stand out

One way to do is read up on the subject and get your hands on a guide to everything you need to know about branding. Branding is big and critical for your startup business so pay heed to professional advice.
Most professionals will tell you that by marketing yourself as a personal brand you are letting potential customers immediately know who you are and who they can trust. On the flip side, if you bungle up and market yourself poorly, it will lead to poor branding and misrepresentation of your business. That’s why it’s important to know what qualities you have that makes you stand out.
Another way to learn is observe and analyze famous brands. For example think of Disney, you’d immediately think of child-friendly movies. The same goes with Intel with high-quality computing equipment, Gillette with affordable razors and Rolex with luxury watches. There is more to these brands than what they sell.

Market to your niche

What’s common about those brands is that they know what type of product sells and who they’re marketing to. Disney wouldn’t advertise outside of a nightclub, Gillette wouldn’t market themselves as a luxury brand and Rolex wouldn’t have a stall in a convenience store.
It’s important to identify who you are and what your brand stands for. This can take some detailed research and patience. Trying to find your unique selling point (USP) is vital, especially if you have a small marketing budget. It’s important to note that winning a small targeted group of people is better than trying to swim and survive in a sea of unknown population.

Combine your brand with marketing

Your brand and your marketing are two separate aspects but are strongly bonded. You have to market with your brand in mind, and you have to develop your brand thinking about how you are going to market it.
So if you market without considering your brand you are going to risk confusing your customers. You need to create a marketing strategy that everyone can buy into in order to give yourself a consistent message across all platforms.

Don’t send mixed brand messages

Today, there are more ways to market your brand than ever before.
Your logo design and name are important so make sure you get them seen across as many platforms as possible. Facebook, Twitter, and LinkedIn are great tools to start with.
Your website can also be vital, as will any app that you have. Blogging is a great way to educate and convince your customers of your brand’s authority, and help your website show on search engines.
Across all these platforms, you want to make sure that you are marketing your brand message consistently in order to start growing your business with a solid foundation.

Final thoughts

Your brand is a powerful piece of intellectual property and you need to protect it at all cost. One bad marketing move and you could cause damage that could take awhile to recover. So pay heed to building your brand from ground zero.

Guest Author Bio
Bill Watson is a digital strategist whose passion is to promote startups and small businesses via online media. He loves creative tattoo designs, dogs and lots of coffee. Connect with him here.

What is Branding and Brand Development?

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What is Branding?

Brand development is the process that a company goes through to maintain a consistent level of quality, value and trust amongst consumers. It’s important to understand that branding does not occur over night. It takes time for customers to become familiar with a brand.

Branding your Business

As we mentioned earlier, brand development is a process that occurs over a long period of time. Think of some of the most famous brands that are out there – they developed their images over time by consistently delivering a product or service that can be trusted and valued by its customers.

Take a look at these how-to steps to help brand your business:

  • Know your audience. You need to understand your target audience before you build your brand.
  • Write a mission statement. Don’t just write down flashy statements that sound good. Develop a mission statement that will provide your brand with a purpose.
  • Get to know your competition. It never hurts to know what your competitors are doing. In doing so, you may be able to establish some ideas that will outshine the competition.
  • Create a logo. This task is a calculated art form. It takes a lot of time and research to land on the right logo for your business.
  • Develop a tagline and a message that will resonate with your target audience.

What does a Brand Development Agency do?

A brand development agency specializes in creating, improving and managing brands. Branding services can help grow your business by providing expert assistance in brand development that is often required in order to develop meaningful content that will engage your target customers.

A brand development agency will conduct thorough market research, focus groups, graphic designs, content development and other components that will build your brand. Here’s another thing to consider – an outsider’s perception on your brand will always carry a lot of weight. It’s this outside perception that helps create innovation with your branding strategy.

What are some Brand Development Strategies?

When it comes to branding your business, you have a wide variety of brand development strategies to choose from. Here are some of the most effective brand development strategies to consider:

  • Increase exposure. This is about getting your brand out there any way you can. Take on more projects in the community, advertise on social media, create a blog, and look for other creative ways to get your brand out there to the public.
  • Create a unique personality for your brand. Maybe it’s funny taglines? Or maybe you want to create more serious ads that resonate with an important social issue? Regardless, creating a brand personality will help you stand out amongst the competition.
  • Extend your brand. Use an existing brand name to help extend a new brand. This is helpful when you are launching a new product or service. You are using a trusted brand from the past to introduce a new brand. Customers will be more willing to consider the new brand when they see that it is attached to a brand that they already recognize.
  • Don’t forget about digital marketing. Utilizing online marketing through search engines, social media, videos, websites, blogs and more will always go a long way to help your branding development strategy. Remember, digital marketing is the most efficient way to reach the largest amount of customers.

Be Patient with Brand Development

If there’s one thing to keep in mind during this process, it’s this: be patient with branding. With the right brand development strategy in place, customers will come to trust your brand over time. Branding your business takes time and effort to continuously develop and maintain brand development strategies that have a positive impact on your target audience.

Three Tips for Creating a Great Online Reputation for Your Plumbing Business

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How to Create a Good Online Reputation for Plumbing Business in 3 Easy Steps

In today’s digitally focused world, a business’s online reputation is of utmost importance. Before doing business with a company, almost every customer will go online to learn more about their rates, services and, yes, their customer reviews.

An online reputation is especially important in the plumbing industry. After all, people will be letting workers into their homes to repair vital and expensive pieces of equipment. They want to make sure that the workers are clean and respectful, and that work will be completed successfully and fairly.

There are several things you can do to maintain a good reputation in the plumbing industry. The first of these is to build a strong social media presence.

Social Media

Many people are on social media today. Being present on social media will help people to find your business. Establishing the right kind of profiles will also let your customers know you are trustworthy, credible and have good standing in the industry.

Start by using professional photos that feature your workers and the people behind your company. When people can attach a face to a product, it will make the brand seem more personable and relatable. A great company story can also increase engagement and allow consumers to make a personal connection.

Follow up by engaging in conversations with your customers. Ask for their opinions and respond to their questions and comments. This will show an extra level of customer care.

Post regularly to stay present in the public eye and show that your company is on top of things. Share pictures of jobs that have been completed successfully, and your workers interacting with customers. Post informative blogs on your website and share links on your social media accounts.

Managing Reviews

As much as we would all like to avoid bad reviews, they are likely to occur in any line of business. Sometimes mistakes are made or sometimes you are dealing with a customer that is just having a bad day. Either way, it’s important not to dwell on these mistakes, but to deal with them effectively.

Here are some tips on how to deal with a bad review:

Respond promptly: Never let a review go unanswered. Respond promptly. If you wait too long, your customer may get more upset and the issue could escalate.

Be Polite and Professional: When dealing with a bad review, it’s important not to take things personally. Stay polite and professional and avoid being defensive and insulting. If your communication escalates into an argument, it will look bad for everyone involved.

Take the Matter Offline: It is likely that, for customer complaints to resolve, action will eventually have to be taken offline. You may have to send your customer a coupon or exchange to make things right. If this is the case, be sure to mention that in your online communication so those following the thread will know things are being handled on another level.

Be sure to respond to good reviews as well! Let customers who take the time to write something positive about you know that they are appreciated.

Integrate Reviews on Your Website

You can also use your website to help build your online reputation. The best way to do this is to include customer testimonials in your content. You can also include links to 3rd party reviews that appear on sites like Yelp and Google in the footer of your website. Including these links and testimonials will benefit your business in the following ways:

Conversion Rate Optimization: Customers that see positive customer reviews will be more likely to use your business.

Ethical Link Building: Having quality embedded links on your site can help increase your search engine visibility. The links you include to third party sites on your page can work as quality links while showing your company in the best light.

Rich Snippet Generation: If you use structured data, your reviews will be displayed as part of your Google search results.

SEO: Well reviewed companies are likely to rank higher on search engines.

If you are a plumbing business owner, you know how much your business means to you. Reputation management is vital in helping your company to grow and continue to move forward.  Be sure to do what you can to show your business in the best light, so you can keep those pipes clear for years to come!

The 10 Best Celebrities at Social Media

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Between Facebook, Twitter, Instagram, Tumblr, and Vine almost everybody has a social media account on one platform or another – including celebrities. Whether they are musicians, actors or authors they are tweeting and sharing information about their lives. However, some celebrities are better than others.

Let’s take Shia LaBeouf as an example. He fits into the not so good category. For a month he tweeted “I am not famous anymore.” Nothing else. No explanation. And it’s funny, because he is still famous. Shia gets into the habit of repeating the same tweets over and over again for weeks at a time: “Start Creating”, “Stop Creating”, let me show you how many miles I ran with my Nike+, “Follow my Heart” in many different fonts… you get the picture.

While some celebrities may not be the greatest at tweeting and instagramming, some are above amazing. Here we are going to talk about the ten best celebrities and their social media platforms. Let the countdown begin.

10. Kim Kardashian

As much as I hate to admit it, Kim made the list. But with her 38.4 million Instagram followers, 33.2 million Twitter followers and 25 million Facebook likes how could she not? Although, that is the only reason she is on the list. She isn’t doing the world any good through her social media platforms (Ian Somerhalder, Sophia Bush, Emma Watson…) but clearly, people like her and her selfies.

Tweet of @KimKardashianWest: Don't think I didn't put lots of sexy pics in my new book #SELFISH

9. Emma Watson
Emma is constantly informing her 18 million Twitter followers and 30 million Facebook followers on the HeForShe Campaign and gender equality and still has time to root for the England National Women’s soccer team. She knows what’s important and what needs to be shared. Even on social media, Emma presents herself in a professional way and is capturing everyone’s attention, including other celebrities. It’s almost like she knows magic or something.

Tweet of @TomHiddleston: @EmWatson you are impeccable & extraordinary. I stand with you. I believe in gender equality. #heforshe

8. Ashton Kutcher

Ashton uses Facebook as his main social media platform to talk about the definition of beauty, women’s rights, and other social issues with his 17 million fans. He knows how to start – and keep – a conversation going, even on tough subjects.

Tweet of @AshtonKutcher: This small gesture caused so much happiness (He retweeted an article from aplus.com about a mom declining all of her sons birthday party invitations because he has autism.)

7. Leonardo DiCaprio

Unlike Kim Kardashian, Leo uses social media to promote charities and other organizations that he works with. Between Oceana, the Elephant Crisis and oceanic conservation projects through his foundation, Leo has pledged $11 million and shares the information on his social media platforms, so you too, can help. And with his 13.1 million Twitter Followers and 985K Instagram followers, people around the world are learning how they can make the world a better place. He hasn’t won an oscar yet, but he’s won our hearts.

Tweet of @leonardodicaprio: I choose elephants over #Ivory

6. Anna Kendrick

Anna has been known for fangirling moments with other celebrities, which she hilariously tweets so the whole world knows she met Beyonce. Her thoughts are hilarious and I’m sure her 4.42 million followers are glad they get to read her mind. And not to mention, she’s a fan of The Bachelor and isn’t afraid to let everyone know.

Tweet of @AnnaKendrick47: Kaitlyn can do better. Like if my boyfriend left me for her, I'd get it. #TheBachelor

5. J.K. Rowling

First of all, anybody who writes Harry Potter automatically gets added to the list. Secondly, Jo is amazing to her fans. She’s constantly answering fans questions on Twitter and retweeting what’s important to her. She also spends time tweeting about her non-profit organization, Lumos, to her 4.8 million fans.

Tweet of @jk_rowling: (Directed at UNESCO) We are honoured to be working with you, too!

4. Ellen Degeneres

Ellen is constantly making her 45 million Twitter followers laugh. Between her #MondayMotivations and #YoureWelcomeWednesdays,  there is always something to look forward to throughout the week. She keeps up on celebrities birthdays and national news in a light-hearted and fun way. And let’s not forget the most famous Oscar selfie of all time! With over 3 million retweets, this photo made history.

Tweet of @TheEllenShow: (Picture of Ellen Degeneres with multiple celebrities, including Bradley Cooper) If only Bradlye's arm was longer. Best photo ever. #oscars

3. John Green

John has a unique approach with his social media presence, but I’m sure his 2.5 million YouTube subscribers won’t complain. The author and his brother, Hank Green, have a YouTube channel called vlogbrothers where they vlog about important issues like health care reform, social equality and more. He then gets on his Twitter account to raise awareness and promote his new books/books turned movies (which we all love!) to his 4.3 million followers. It might be a different approach, but it works for him.

Tweet of @JohnGreen: An embedded youtube video of his talks on the Financial Crisis in Greece
2. Robert Downy Jr.

In March of 2014 RDJ started his Facebook experience with a post explaining that he’s a “late bloomer” to social media but “basically, here goes.” Since then, he has doubled his Facebook following and currently has 25 million likes. He engages with his followers, asks questions and posts relatable status updates. With The Avengers: Age of Ultron recently coming to theaters, RDJ has kept to an Avengers/Iron Man theme, and his fans are going crazy!

Tweet of @RobertDowneyJR: Upgrade or downgrade from the original poster -- what do you think?? Credit: Ryan Lua (Follows is a re-done image of the Iron Man poster

Taylor Swift

71 million Facebook likes, 60 million Twitter followers, 36.7 million Instagram followers, 1.3 million YouTube subscribers, 2.5 followers on Google+, 13K followers on Pinterest and her Tumblr… need I say more? Taylor is great at sharing photos of her life and making her seem like a genuine, down to earth person that we all want to be friends with. Seriously, can we just be best friends?

Tweet of @taylorswift: (Picture of Ed Sheeran in a red coat with Taylor Swift) When Ed shows up for the ...

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