(208) 955-6679
Contact Us
Category

Website Conversion

SEO Trends For 2019

In 2019 we have some new emerging trends in SEO as well as trends that have been on the rise for several years now. Let’s take a look at seven of the most important SEO trends to keep in mind in the coming months.

Less organic traffic to your site.

Because the use of search engine results page (SERP) features, that are becoming more and more commonly used by search engines, click through rates (CTR) are at an all-time low. One way you can avoid this is by not using simple keywords, basically nothing you could look up and be able to find the answer without clicking on a single link. An example of this type of query could be the searcher asking for the time in Tokyo, most search engines have features built into the results page that shows whatever time you searched for. (Plus advertising giants like Google are still looking to please their investors and reducing organic traffic means more money in their pockets.)

One way you can reduce the effects of SERP features is by building and maintaining your brand and creating brand loyalty among your customers. In the end, if you want to maintain or grow traffic to your sight, hiring a search engine optimization company may be your best bet!

Voice search gaining more and more popularity.

Voice search has been on the rise for quite a while now, but it’s just going to keep getting bigger and bigger. The good news is that there are little changes to be made to your current SEO process in order to optimize voice queries. One difference is that voice search requires simpler, easy to read content. In a case study done by Brian Dean, research found that most Google voice search results were written at a ninth-grade reading level. Plus, according to Bright Local, “58% of consumers have used voice search to find local business info in the last 12 months.” So, since local searches still depend more on the distance from searcher to business than, searchers may need to have more detailed queries to find your website if you’re not as close as the other guy. For instance, instead of “digital marketing Boise” they may have to say “search engine optimization Boise” to get the results they’re looking for.

Mobile searches still on top.

In today’s society, everyone seems to be constantly on the go, busier than ever. Due to this, mobile queries have been and will continue to be the majority of all internet searches. While mobile searching is really similar to desktop, it is critical that you make sure you are optimizing for mobile users and the UX needs to be on brand and easy to use… which brings us to our next trend of 2019.

Pretty matters and UX is more important than ever.

Ever come across a very poorly designed website? You know the type, tons of white space, confusing (or nonexistent) navigation features, just overall boring to look at and hard to use, maybe even glitchy. This can actually be detrimental to you and your organization because people generally make their decisions based on first impressions and aesthetics, not necessarily the content on your page. Make sure to keep UX in mind and keep your loading speeds high, your pop-ups and disruptive ads low, and your site mobile friendly and you should be in good shape. Another thing to keep in mind is user intent (UI). When considering keyword placement make sure your content matches the intent of the keyword and can actually be useful to the searcher or this can hurt you too.

Don’t discount backlinks.

So you’ve optimized for mobile, you’ve made sure your website is looking amazing, and your content is well written and easy for voice searches to use as a result, that’s all there is right? Wrong. Never ever forget about the importance of backlinking. While UX is extremely important to the success of your site, backlinking may be even more important. In a study of over 1 billion web pages in their content index, Ahrefs discovered that “there’s a direct correlation between total linking root domains and total organic search traffic.” So don’t get too caught up in UX that you forget that this is the most important ranking factor.

Need for accurate, well-written content.

The internet is HUGE. Trying to wrap our minds around the actual size of the entirety of the internet is pretty difficult. In order for your site to stand out amongst the billions of other web pages, you NEED to make sure your content is well written, accurate and easy to understand. Your information needs to come from a credible source or you will lose traffic to those who do.

More video.

YouTube reports that by 2021 80% of all web traffic will consist of video. If this doesn’t convince you that video is extremely important to your site’s success, it should. Owned by Google, Youtube is the second largest search engine, so it should not be forgotten. Plus, pages with video are 53 times more likely to show up on the first page of Google search results, so adding video can be a simple step in order to increase your site’s traffic.

7 Reasons to Drop Yellow Pages and Get On Google

7 Reasons to Drop Yellow Pages and Get On Google

If you are still paying your $100 monthly fee to stay “relevant” in the Yellow Page phonebooks that most people use for kindling, now’s the time to ditch them. In an increasingly digital world, it’s safe to say that most consumers go to Google when they are looking for a new service – whether it’s a doctor, dentist, plumber, restaurant, yard service, you name it.

Think about the last time you were wanting to try a new restaurant or that time when your furnace broke and you needed an HVAC tech. Did you thumb through the phone book that you had so readily available? Maybe…But more likely, you pulled your phone out of your pocket and did a quick search on Google.

If you own a small business that offers local services, then you totally need to be showing up there! Maybe you know this already, maybe you don’t, but there are still so many businesses who are struggling to break free of their phone books and who are not on Google. It’s time to make sure you are showing up in the Yellow Pages of the online world.

Google My Business, the online platform that allows you to show up on Google Maps, provides so many wonderful benefits to local businesses and to the consumers who search for them.

Better Conversions

Typically, Google Maps and the businesses it lists are the first things that show up when someone does a Google search for a business or service. You know this, you’ve done it. Because of this, these businesses at the top of the search results often capture the majority of the clicks that come from that search.

And when a searcher comes to Google looking to solve their problem through a new service, they are showing explicit intent to buy. They have that shopping mentality and are ready to make a purchase. So you want to make sure you’re showing up when someone makes that search.

Trust Metrics

Everyone knows Google, and most consumers put high trust into familiarity and big brands. If Google is displaying your information, that trust is then carried over to your business. You might have companies calling you to get listed in their online directories, but their websites are not the first place that consumers go to conduct a search. Google is.

Reviews

One of the most wonderful benefits of Google My Business is that customers can leave their feedback of your business on this platform. Have you ever left a review on Google?

Customers can leave reviews that convert other people who come across your listing. When you do an excellent job providing service and create an awesome product, people will naturally want to share it with others and part of that comes through leaving reviews. Of course, you need to make sure that you are providing the best service you can in order to ensure positive reviews.

Exposure

When your business is showing up on Google Maps, people see it. Not everyone will come to your business the first time they do a search for your service. Some of them might go to another similar business, but if they are let down by that one, you can bet they are going to come back and search again – and who’s going to be there? That’s right – you.

This is also a great tool for brand awareness. Even if people are searching for other similar businesses to yours and don’t click on you, they probably saw your listing, and after a few more times of doing the same search, they will start to recognize your name.

Updating Information

It’s not just about getting new leads, but also about keeping current customers up to date. Don’t make your customers have to call and find out what your hours are or second guess if you’re open on a federal, but not widely recognized, holiday.

If you move locations, change your phone number, get a new website, update your hours – you can share all of that on your Google listing and keep new and current customers in the loop in a matter of minutes. You can’t just backspace and retype your info in a phonebook.

Gain Valuable Insights

Google My Business also offers tons of great insights that have the potential to really help you increase business. Their insights will tell you how people are interacting with your listing – whether they are clicking to call your business, asking for directions, visiting your website, or even messaging you.

You can also see which search queries brought people to your Google listing. If someone searched for “orthodontists in Boise” and your business showed up, but you only do general dentistry, that could be a good indicator that you need to update your website or change the category on your listing.

It’s Free

And the best part – it’s free! Google My Business is not limited to the big businesses that can afford to show up there. It’s available for everyone. That’s not to say that you will automatically show up at the top of every search query just because you got a Google My Business listing. There are several factors that tie into it, but it gives you a good place to start.

When you are ready to really make the push for local SEO and get your business showing up well on Google, you can find a specialist to help you out.

Author Bio

Kaili Killpack is the lead SEO Specialist for Manwaring Web Solutions. She manages SEO for dozens of small businesses in and out of Idaho. Building client relationships, solving problems, writing content, and basking in their successes make her job something that she truly loves doing.

These 3 Things Make or Break your Homepage Header

Here’s the problem:

You have worked incredibly hard to design this beautiful website. You have gone through the rigorous process of gathering content, shooting photos, and planning out the structure of the website. Once that’s done, you still had to build it. You swore to yourself that business would increase because of the new site. You knew it in your gut. It had to work.

But did it work?

Most businesses build the headers of their websites wrong. They try to be cute and clever. They assume a beautiful image, a well-established logo, and a catchy slogan is enough to seal the deal with the visitor.

But it’s not.

The visitor doesn’t care. They have a problem that needs to be solved and they want to do it as efficiently and effectively as possible. Here’s the deal, every human wants two things; We want to survive and we want to thrive. We all have our own problems that we are trying to solve and we look for external solutions or guides to help us solve those problems. So why not make your website as clear as possible? Stop being cute and clever and be incredibly clear with your visitor. Tell them exactly what you do.

So here are the 3 things that will make or break your homepage header. If you are missing any of the 3, then you are leaving money on the table.

Your website should answer 3 simple questions in the first 5 seconds of the visitor looking at your site.

What do you offer?

Be incredibly clear with as few words as possible. If you are an HVAC company and your service and install heaters and AC units, here is an example of what not to say: “Established in 1972 and serving you for another 50 years”. This is incredibly vague and the visitor has to work very hard to understand what you are saying. Here is a good example to follow: “HVAC Installation and Repair that You Can Count On”. This tells the visitor exactly what you do while speaking to some internal frustration and moves them down the sales process.

How does it make my life better?

The good example above speaks to a better life with “Repair that You Can Count On”. In your headlines, it is important to be crystal clear about how it makes the visitor’s life better. Spell it out for them: “No more unbearable summers,” “No more layering clothing to stay warm”. With this type of imagery, you will paint a picture of how it makes the visitor’s life better.

Where do I click to buy it?

Add 2 call-to-action buttons to the header of your website. The first should be in the top right of the website and the second should be under your main headline. Additionally, your button needs to be a direct call-to-action. Don’t say, “Contact Us”. Use direct phrases like “Call Today” or “Schedule Now”. It might feel pushy to you, but the visitor will never receive it that way. They just want to know what to do next if they are ready to do business with you.

If you look at your website and you are NOT answering these 3 questions, then your website is losing business. Make all of that hard work worth it and double check your header. Your website is too important to be confusing visitors. For a video explanation of this post, watch this video.

BIO

Zach Rinard

Rinard Media

“Most business owners don’t feel confident in their marketing strategies. At Rinard Media, we collaboratively work to build marketing strategies that help them achieve their goals. This frees up business owners to get back to doing what they love. They get more time with their families and ultimately have less stress.”

Three Tips for Creating a Great Online Reputation for Your Plumbing Business

How to Create a Good Online Reputation for Plumbing Business in 3 Easy Steps

In today’s digitally focused world, a business’s online reputation is of utmost importance. Before doing business with a company, almost every customer will go online to learn more about their rates, services and, yes, their customer reviews.

An online reputation is especially important in the plumbing industry. After all, people will be letting workers into their homes to repair vital and expensive pieces of equipment. They want to make sure that the workers are clean and respectful, and that work will be completed successfully and fairly.

There are several things you can do to maintain a good reputation in the plumbing industry. The first of these is to build a strong social media presence.

Social Media

Many people are on social media today. Being present on social media will help people to find your business. Establishing the right kind of profiles will also let your customers know you are trustworthy, credible and have good standing in the industry.

Start by using professional photos that feature your workers and the people behind your company. When people can attach a face to a product, it will make the brand seem more personable and relatable. A great company story can also increase engagement and allow consumers to make a personal connection.

Follow up by engaging in conversations with your customers. Ask for their opinions and respond to their questions and comments. This will show an extra level of customer care.

Post regularly to stay present in the public eye and show that your company is on top of things. Share pictures of jobs that have been completed successfully, and your workers interacting with customers. Post informative blogs on your website and share links on your social media accounts.

Managing Reviews

As much as we would all like to avoid bad reviews, they are likely to occur in any line of business. Sometimes mistakes are made or sometimes you are dealing with a customer that is just having a bad day. Either way, it’s important not to dwell on these mistakes, but to deal with them effectively.

Here are some tips on how to deal with a bad review:

Respond promptly: Never let a review go unanswered. Respond promptly. If you wait too long, your customer may get more upset and the issue could escalate.

Be Polite and Professional: When dealing with a bad review, it’s important not to take things personally. Stay polite and professional and avoid being defensive and insulting. If your communication escalates into an argument, it will look bad for everyone involved.

Take the Matter Offline: It is likely that, for customer complaints to resolve, action will eventually have to be taken offline. You may have to send your customer a coupon or exchange to make things right. If this is the case, be sure to mention that in your online communication so those following the thread will know things are being handled on another level.

Be sure to respond to good reviews as well! Let customers who take the time to write something positive about you know that they are appreciated.

Integrate Reviews on Your Website

You can also use your website to help build your online reputation. The best way to do this is to include customer testimonials in your content. You can also include links to 3rd party reviews that appear on sites like Yelp and Google in the footer of your website. Including these links and testimonials will benefit your business in the following ways:

Conversion Rate Optimization: Customers that see positive customer reviews will be more likely to use your business.

Ethical Link Building: Having quality embedded links on your site can help increase your search engine visibility. The links you include to third party sites on your page can work as quality links while showing your company in the best light.

Rich Snippet Generation: If you use structured data, your reviews will be displayed as part of your Google search results.

SEO: Well reviewed companies are likely to rank higher on search engines.

If you are a plumbing business owner, you know how much your business means to you. Reputation management is vital in helping your company to grow and continue to move forward.  Be sure to do what you can to show your business in the best light, so you can keep those pipes clear for years to come!

Who Is Your Audience, and How Should You Reach Out to Them?

Paper and glass lanterns

Knowing who your audience is will greatly improve the overall success of your internet marketing goals. By identifying the attributes of your audience, you will be able to reach out to the customers you already have and potential customers. Here are the questions you should ask when deciding who your audience is.

  • Who would be interested in the product or service that I offer (who is the primary target)?
  • If I already have customers, who are they?
  • What are the demographics of your intended audience (age, sex, education level, etc.)?
  • What type of category do they fall into (professional, general public, experts, etc.)?

By asking these questions, you will be able to determine the best strategy for appealing to their needs. After determining who your customers are, you need to determine what platforms are going to allow you to reach them.

Choosing Your Platform
I listed several different platforms in my post for the first topic in this series. This will be a review of these platforms, and their benefits.

Email—can work for both incoming and outgoing marketing. In the form of incoming marketing, it will allow the customer/potential customer to contact you. The benefits of this are that you will be able to have a one-on-one connection with the individual. With this connection, you will be able to respond to their personal needs and secure them as a customer. In the form of outgoing marketing, by obtaining lists of email addresses, you can send out mass emails that will be delivered to the individuals who are most likely to need your product or services. The benefit of this is that you do not have to search for possible clients; you can usually just purchase a list of email addresses that fall into your category of business.

Social Media/Blogging—is the most modern way of doing internet marketing. In most cases, social media can help you reach a more diversified audience. It is especially beneficial in targeting a younger audience. In today’s society, Facebook and Twitter both have well over 1 billion users. That is large group of people that you can potentially reach. The average person spends 3+ hours on social media during the day. The potential for gaining customers by using social media has unending potential.

Ads—are not just for print anymore. When we are browsing or searching the internet, we are confronted by ads in almost every empty space. Ads are the most important type of marketing in any market. Ads allow us to highlight our products and services in a way that stands out from the background. Ads are a great way of offering specials, and introducing new products or services. The marketing industry has been about ads, whether they were for print, radio, or television. Now the internet has given businesses the opportunity to reach even more people with the ads that adorn most websites.

Websites—are the root of internet marketing. The goal of all of these other platforms is to draw the customer to your website. Websites allow you to have an in depth description of products and services. Websites may not be the first impression a customer has of your business, but it is probably the most important. Design, content, and functionality are key to having successful website. Before you tackle any other platform, make sure that your website is professional, attractive, and finished.

Search Engine—is usually the way an individual will find your website. To increase your chances of having customers be able to find your business in a search, you should implement SEO (search engine optimization). SEO is a process of optimizing your website so that it will show up in the search results. At least 90% of users will click on website listed on the first page of search results. If you want to get your website seen, you must implement an SEO plan.

Mobile—is an important thing to consider wen developing your website, ads, and social media sites. More than 60% of people who use the internet, do so from a mobile device. This means, that you must make your website, and other platforms you may use optimized for mobile devices.

Conversion Rate Optimization

Typewriter

If you want to increase the traffic to your website, there are three major areas to consider. These areas are part of CRO (conversion rate optimization). CRO is the process of optimizing all aspects of your website that draw somebody in. These include the overall design of your website landing pages, and sponsored search ads.
The most important thing to consider when creating these landing pages and ads is the keywords that you use. These keywords will help individuals find your page.

Conversion Rate Optimization Keywords

Here are some important things to remember when choosing your keywords.

  • Make sure that the keywords are relevant, so that your intended audience will be able to think of these words when searching the internet.
  • Remember to group and organize your keywords. Specific keyword groupings of a relevant nature will increase the chances of your website showing up in a search.

Conversion Rate Optimization Landing Page

The next item to consider is the landing page itself. The landing page is an introduction of what is to come if they continue into a website. This is why the overall design and attractiveness is important. Here are some things to consider when designing your landing page.

  •  Landing pages should always be the highest quality.
  •  Headlines should be concise and compelling.
  •  The content of the landing page should be concise and straight to the point.
  •  Make sure that your content will make sense to your intended audience.
  •  Make sure the design is attractive, but also simple and clean. Try out several pages, until you find out what will work best.  AVOID CLUTTER!!!
  •  Do not request too much information, ask for only what is necessary…keep it user friendly.

Conversion Rate Optimization CTA

The other item you need to consider is the CTA (call to action). The CTA is part of both the landing page and the ads. CTA is important, because it asks the individual to take action. Here are some things to remember when considering the CTA.

  •  Keywords are important to creating good ads. These ads need to ask for a CTA, because this brings the customer further into the website.
  •  When creating the CTA for your landing page, remember that it needs to stand out.
  •  CTAs should be a focal point.
  • CTAs need to be visually appealing.
  • Most importantly, make sure that your CTA on your ad ties into the CTA on your landing page.

If you use these optimization tools, you are guaranteed to increase the traffic to your website.

Why Visitors Leave Your Site and How You Can Prevent It

Road with trees

After all of that waiting and work the website is finally up, but visitors seem to be leaving your site after only a few seconds. This isn’t actually uncommon.

So the real question is how do you keep customers at your site without leaving? There are many factors that play in to this question, but it is very fixable.  Make sure that the visitors are given the information they are looking for, make it smooth to transition from place to place on the site and create a design and layout that will keep them interested. Most of us have been on a site that makes us frustrated, doesn’t have what we are looking for, or is extremely boring, and it always leads to us continuing our search elsewhere.

Below explains why visitors leave your site and provides some tips to keep your visitors from leaving:

Slow Loading Pages

Slow load times are probably the number one way that websites push visitors away. In the new digital age, visitors want the information they are looking for right now and they will not wait for your website if they can get the same information more efficiently elsewhere.

This could also be influenced by the connection speed of the user, so some of it is out of your control. However, by using a program like Google Analytics you can learn what percentages of your visitors have different types of internet connections. From this data you can get a good idea about how fast your pages need to load.

Annoying Pop-Ups and Advertisements

Nowadays an advertisement on a website is common. However, ads, especially pop-up ads can chase visitors away if they are too distracting or intrusive. Make sure that your website is not covered in obnoxious, poorly placed advertisements as this will irritate a visitor and keep them from exploring your site. Most visitors now have come to expect ads on websites and blogs, and you shouldn’t lose many visitors on that principal alone. However, if you use accept ads that are overly flashy, have moving parts or changing colors, pop up on their screen randomly, then you could chase some people away.

You also should never interrupt a visitors experience when they are filling out a survey or form. This will allow visitors to interact with the website without distractions or annoyances, causing them to stay longer and complete their on-going task. Excessive or misused pop-up windows can cause visitors to get frustrated and leave the site.

Confusing Navigation

If your website has poor navigation and visitors cannot figure out where to go next, they are going to leave. Be sure that there is a clear navigation path to take the visitor directly to the information they are seeking. Make sure that this path is convenient, quick, and easy to understand and is created to be useful to a visitor during their experience.

If visitors have a hard time finding their way through the site they will leave. The navigation bar and drop down menus should be thought out. The pages that are most important or most commonly sought after should be very easy to find, and navigation should be logical and intuitive.

Content is Boring and Irrelevant

A person will visit your site because they think you are offering information that they can find useful. The content you have on your site must reflect your services and products in an easy, simple format.  Don’t break their trust by delivering poor quality information and content.

Make sure that the content is updated and represented in a positive, fun way.  Make your content unique, something that they cannot find anywhere else. Make sure that the content is what the visitor is expecting.

Audio or Video that Starts Automatically

We have all been on those sites where a video or sound starts playing. The worst is when you can’t find where it is coming from. What do you do? Leave the page, of course. Although audio and video are very common online today, most visitors prefer to have the option to start it themselves. Visitors that are greeted with an audio that they didn’t choose to start will often click the back button and leave. If you use these elements in your pages, give the visitor the option to start them.

Unprofessional

You can lose visitors if your site looks unprofessional, especially if you’re in an industry where visitors expect to see professionalism. A good example of this would be a lawyer. The professionalism of the service provided is critical, so having a website that doesn’t convey that professional image could mean losing business and visitors.

Having visitors stick around is all about the user experience that they have on your site. When a visitor has a bad experience on your site then you are virtually losing a customer. Creating relevant, compelling content, increasing site speed, reducing the use of ads and providing clear navigation with a professional appearance will allow your visitors to have an overall great experience while on your site.

 

Techniques to Improve Your Web Conversion

night sky

If you have a website for your business you probably are interested in two things, increasing targeted traffic and increasing conversions. For some business owner’s the problem arises when you get traffic on your website but for some reason that traffic does not lead to a sale.

Your conversion rates measure the number of possible customers that go on to your site and buy. In the context of a website, it is usually the percentage of visitors that make a purchase. Most people tend to only focus on increasing the number of visitors, when in reality is they don’t realize the problems that their site may have for customers wanting to buy something, thus, do not get any of those visitors to make a purchase. Often times these simple problems with their site, if solved, would make a huge difference on their conversion rate.

Improving a website conversion rate can be relatively simple. Here are a few techniques you can use in order to improve your conversion rates:

Be Consistent

When it comes to the look and feel of your site be sure to make the site aesthetically pleasing to the customer. The website should be simple yet professional, and the transitions from page to page should be uniform and easy to maneuver throughout.

Visitors shouldn’t have to adjust to each individual page; they should be comfortable with the layout on every page they visit. If you can keep the redirection and different templates on each page to a minimum, then more people will likely want to stay longer on your website.

Having consistency will make it easier for visitors to compare products, possibly leading to a sale. You need to make it stand out with a clean, user-friendly layout. Your website should give visitors the feeling that you are a reputable, trustworthy company. Make sure the color schemes are consistent along with any fonts and other styling details.  If you ensure that it does, you will see an increase in overall conversions.

Have Easy to Find Contact Information

Questions and concerns often arise during the decision making process. The contact information should be easy to access and find. If a customer can’t find that information then they may get frustrated and take their business elsewhere.

If the customer has a specific question that gets answered by a customer service representative they are more likely to purchase from that website. If however no contact information is displayed, this makes you look like you are trying to hide something and will possibly affects your credibility.

Use High-Quality Images

Your product image has to be eye-catching, producing interest in the viewer. Make sure that the picture is a high- quality image that appeals to the eye.

Adding images that have different colors and angles can really boost your conversion rate. For some, they relate more and interpret more visually as opposed to reading text. Especially in a page dominated primarily by text, an image or two is a great way to break up content and keep visitors engaged. You want to please both types of people with quality images and clear text.

Create Detailed Product Descriptions

Don’t fill the description and pages of your site with useless information. The product description is a crucial part in the customer’s decision making process. Use this section to highlight the features of your product in an easy-to-understand way.

Be sure that your description leaves nothing out, and is as detailed as possible, without being too overwhelming. You don’t want your visitor to have any unanswered questions when they go to purchase that item.

Consider Pricing

One of the most significant contributors to conversions is the price of the item. Pricing can be very tricky for almost any industry. If you price yourself to high you may lose customers to the cheaper competitor, and if you price to low you may come off as cheap. The best thing to do is to make sure that you do your research and come up with an industry competitive offer that makes you profitable and covers your expenses. Also, make it easy for yours customers to buy from your site. Include a variety of different methods to pay online, which will help increase online orders.

Be Honest

Do not try to trick your customers. Display the prices and extra charges clearly for the customer to see, avoid using any gimmicks they will lead you down a path of refunds and angry customers. If a customer goes to pay for their item and realizes that shipping is way too much, then most likely they will leave that item in the shopping cart and go look somewhere else for the product.

If you take all of these techniques and apply them to your website, then there is no doubt that you will see a positive increase in your web conversions. Take action now, and those visitors won’t just be going to your site just to look, but will in return actually make a purchase.