Having a website is crucial to your online success. Like many people, they don’t usually know where to begin or what they should put on their website. It may seem like a daunting task, but taking it step by step can help. If you don’t currently have one, then these principles will be a great way to get you started.
Focus on User Navigation and Usability:
The first step to determining how your website should be designed is determining what will attract your target audience. It doesn’t matter if your website will be used just to get information about your business across or if people will use it to make purchases, the design must make it easy for your viewer to achieve their goal. The layout of your pages and how your audience can access these pages must be designed so that at any point during their search through your website they don’t find themselves lost and become frustrated.
The design should be easy to use and should transition smoothly from page to page. Focusing on your menu items at the top can help with this. If you have a lot of information you want to put on the site using a drop down navigation can be very useful and make your website look clean and organized.
Know What Your Short and Long Term Goals of the Company Are:
The main base of a websites design is the goal the company wants to achieve. The most effective design is the one which is going to help the company achieve its goals. The goals may start off in one direction and as the time goes on and as you become more popular the goals may shift. The design must always bring that out and reflect that to the customer.
Create a Call to Action:
Another very important principle to focus your design around is the call to action you are using on your site. This can be a subscribe button, a contact us form to receive a quote, etc. If you are a business that provides a service, having a place with for people to give their name, number and questions can help you get business and make it easy for your customers to contact you.
The design of your site must push people to use these calls of action and it must be extremely user friendly. Your call to action must be very simple with a set number of options which they can choose from. If using the call to action is complex and requires a lot of input then chances are people will avoid using it.
Color and Uniqueness of the Site:
Every site that you build should be unique in some way. By doing research into different sites within your industry, you can save a lot of hassle when it comes to being able to differentiate yourself from the competition. Don’t go overboard and make the site complex and hard to use because that will just defeat the whole purpose. Make it unique and recognizable to your visitors, so that they know they are visiting your site.
Also, the color schemes can be tricky if you have nothing to base it off of. Don’t copy other companies’ sites in your industry if those colors don’t fit your business. If you have an existing store or a logo then the best thing to do is to just use that color scheme, so existing and future customers don’t get confused.
Simple is Better:
The saying “the simpler the better,” is usually always true and in this instance that definitely pertains. Content on the site must be easy on the eyes and nicely spaced out so that each piece of info is easy to go through. Your viewer doesn’t want to sift through loads and loads of information to find what they are looking for. Making good use of read more links and using your web pages effectively can help a lot.
These principles will help you get started and will make it a smoother and easier process. Having a company that specializes in website design and development will also make building and creating your website much less stressful.