As technology continues to evolve the way sites are being used is changing and the designs are becoming more and more advanced. Even things such as social media and community interaction are changing and shaping how websites should look and function. If you have been questioning whether your website needs a redesign or not, then it is important to look at the common signs and issues to justify doing so. Having a website that is merely online does not mean it will bring visitors to it or get you customers. When visitors find a website difficult for them to use, think it is ugly, or have a problem finding what they are looking for, they will have no issue taking their money somewhere else. A website redesign can help your company gain the competitive advantage you need in order to attract new business and keep it.
Here are the most common signs that you might need to update your website:
1. Information and Site Look is Outdated
When is the last time you updated the information and look of your website? It is very important that the content on your site be freshened up as much as possible. Websites need more than just accurate information to gain new visitors they also need regular updating and action. If you don’t update your site as often as you know you should, then a website redesign can be a perfect way to solve the problem. Possibly just hiring a web developer to install a content management system (CMS) so that you can update the site yourself may be the answer. You may also consider needing to completely start from scratch and create a new website that will allow for easy updating and a new look. Search engines will also not rank you kindly in this case either, as they like sites that are constantly being updated with new content.
2. Your Web Design is NOT Responsive.
Before, it used to be that you would only have to be concerned with the way your website looked on a regular old computer screen. As the number of people using smart phones and other devices to browse online increases everyday it is important to have a responsive design. Nowadays, with the different mobile devices that can access the web, you need to make sure your site’s design is accessible for all platforms, from a desktop PC to a smartphone. If your site is annoying and hard to navigate on smaller devices, it’s time for an update. With a multitude of various devices able to access the Web now, the web design community has made it clear that it is time to rethink the way we design websites. It is no longer good enough to design a website for a desktop or laptop computer, especially with millions of people accessing the Web on their smartphones, and tablets.
3. Load Times are Long.
A website that takes too long to load is a turnoff, especially with the smartphone crowd. It shouldn’t take more than five seconds for your site to load. Most web developers agree that if your site takes longer than five seconds to load, then you should look into optimizing your site. According to TheNextweb.com after about five seconds on slower bandwidths, people become disinterested and will leave your site. If your site is taking longer than five seconds to load, I first recommend hiring a web designer or developer to look into why your site is taking so long to load or consider a redesign that will allow for less loading of certain areas of the site.
4. You Are Losing Visitors.
If you’ve noticed that visitors never navigate past your home page, or if they’re declining in numbers, it’s time to revamp your site’s content. This is particularly true if your site holds no SEO influence. If you notice that you are starting to lose visitors, then you need to look at your homepage and see if there is something that needs to be changed or fixed so it attracts people to look around, or consider a complete redesign of your site to make those visiting your site intrigued enough to stay on it.
5. Seem to be Non Existent on Search Engines.
Search engines like Google, Bing, and Yahoo like sites that have content that is up to date, consistent, and coded properly. If you go to search your website and cannot be found on search engines, then it may be time for a new website to help boost your SEO and search engine visits. Since most people will find you through a Google search, make sure to follow the necessary steps that search engines will respond to so that they will find you and put you in their results. This will help get visitors to come to your site.
If you think that these signs apply to your website, then it is time to start thinking about updating it. It is important to use a company or web designer and developer who know what they are doing. A website can be a deal breaker for some customers, so make sure your website is as up to date as possible.