Videos are a thing of the past, present, and future. It’s a visual way to catch one’s attention while informing them on a certain topic. In the marketing world, one video can go a long way. Using videos throughout your marketing campaign draws more attention and attraction to your business and what your business is all about. Investing in video production will give you a positive ROI because of how strong it truly is.
Reading has become a thing of the past with upcoming generations. They would rather watch a video on something than read about it. It is a known fact that by having a video on your website will increase your chance of showing up on the first page of Google search results by 53 percent. Overall, videos are a more popular means of information gain. They also do a better job of holding the audience’s attention than paragraphs of text.
Different Kinds of Video Production
No matter the kind of business you run, there’s a reason to have a video for it. There are many different video types that all have a different purpose. Here are just a few of the main videos that businesses use;
- Informational videos
- Tour videos
- Testimonial videos
- Social media videos
- Website videos
- Brand videos
An informational video provides viewers with key information on the company and what the company does. This includes a break down of the different kinds of services that are offered by said company. This type of video also gives a face to the company which allows potential clients to see the team they are going to be working with.
Next is a tour video, this is a video that shows off the inside of your business. It will show potential clients the heart of the business rather than just the face of the business. These are especially popular for restaurants and hotels because it gives the customer a sense of direction before they come in.
Then there is a testimonial video which is another great way to connect with your audience. Many business owners will do these when thanking another business for their services. This is an effective way to put a face to a name. Another example is when asking clients/customers to be in testimonial videos to promote your own business. Future customers click on these to get an idea of the atmosphere a company has.
Social Media Videos
Next is the social media video which is overall just a short clip that is about a minute long max. It is designed to quickly catch the attention of the viewer and draw them in to learn more about the company. It’s a great way to drive traffic to your website and boost your rank organically if it is properly optimized for search engines. If you want to turn these into paid ads then you can too.
A website video is a video that is simply created to amp up one’s website and make it more visually appealing for the clients when they are looking at your website. And finally, there is a brand video that can set you apart from others and also give your brand a new sense of drama which can set you apart from other competitors. Whatever the company there is a video style out there that can represent your company in the best way possible.
Boise Video Production
At Social Eyes Marketing, one of our top priorities is making sure your video content is well produced and optimized. Videos are a huge driving factor in website health and customer engagement. If you need video content for your website, social media, or ads give us a call! We don’t just create videos, we optimize them for your target audience.