Word of mouth marketing has long been one of the most important and effective marketing tools for businesses. But as time goes on and the world changes, so do the ways that these tools work successfully. If you want to master word of mouth marketing and draw more attention to your business in 2021, follow the tips below.
Make Your Business Instagram-able
With the exponentially increasing popularity of social media, those platforms now serve an even bigger role in word of mouth marketing for businesses. Children born at the turn of the century are the first generation to grow up not knowing what life without social media looks like, and that will likely continue for the foreseeable future.
For brick and mortar businesses like restaurants or bars, giving these social media users something to post on their Instagram or Snapchat story can be a powerful tool to help drive business. This could mean anything from fancy-looking food and drinks to a fun, creative backdrop for taking pictures in front of.
When people post pictures at your business or of your products and services, you are able to get your brand in front of the eyes of all of their followers without having to pay a dime on advertising. If you don’t have professional photos of your business and products to promote on your own social media and website, Social Eyes offers professional photography services.
Believe it or not, many people in Gen-Z and younger will want to come to your business for the sole reason of taking a photo in front of your cool backdrop or of your eye-catching food and drinks that they can post on their social media accounts (which means they’ll end up becoming customers, too).
All of this to say that investing a little bit of money in the look and feel of your physical location and its products can go a long way when it comes to word of mouth marketing through social media in 2021.
Create A Memorable Customer Experience
As we all have learned in the midst of the COVID-19 pandemic, a little extra effort and kindness can go a long way. While providing outstanding customer service has been a priority for most businesses for a long time, it will play an even bigger role in word of mouth marketing in 2021.
2020 has been a tough year for a lot of people and businesses alike, and people will certainly recognize and appreciate you going above and beyond for them. I’m sure that you can remember a time that you were pleasantly surprised by the genuine friendliness of an employee, whether that was a server at a restaurant, a plumber fixing your sink, or a cashier at a grocery store. It makes you stop, think, and appreciate the encounter and leads you to want to go back and tell others about your experience.
The Future of Word of Mouth
With as hectic of a year as any coming to a close, it’s crucial for your business and employees to put the highest importance on your customers’ feelings and experiences with your business. Creating an environment that draws people to your business, whether it’s through providing opportunities for social media posts or creating memorable customer experiences, is how you will win word of mouth marketing in 2021.
If you want to learn more about how social media marketing, strong branding, or professional photography can create opportunities for your business, don’t hesitate to contact us.