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November 2019

3 Myths About Social Media Marketing

A woman with a laptop on her desk with a coffee in one hand and her phone in another. She has Facebook open on her phone.

Recommended Read: Social Media Predictions for 2019

Why Social Media?

Social media overall plays a huge role in our society everyday. Social media is how you find restaurants to eat at, places to shop at, and a place you can make connections. Not only is social media a huge game changer in the digital media marketing world but it also can be a factor in your day to day life as well. Just in the year of 2019 there are over 3.2 billion users in the world daily. Social media allows you to market to multiple age demographics.

Using platforms like Snapchat, Instagram, Twitter, and Facebook are just a few examples of how you can reach a variety of audiences with social media.The majority of people love social media, while others are still very skeptical about it. With that being said, social media marketing overall has some myths that people believe. Find out why they are not true by reading below!

Myth #1

In order to have a successful presence on social media you have to be located on all social media platforms.

This is not necessarily true. When it comes to your business the only platforms you need to be on are the ones that relate to your message the most. Instagram is all about photos and videos which would work best for companies trying to best show off their products.

Spending more time on one or two social media platforms will allow for better content overall. Focusing on one or two platforms you can put more effort into making those platforms the best they can be. After mastering one platform, hiring a digital marketing company will help expand your company from one platform to two platforms and then to multiple platforms that are all up to date with content that is unique to your company.

Myth #2

The customers I want to market towards don’t use social media.

This is not necessarily true. Social media is used by ages ranging from about 13 to 80 years old, you just have to know what platforms reach the best audience for your product or service. Certain platforms are used by older generations (Facebook) whereas others are used by younger generations (Snapchat, TikTok). You just have to decide who your audience is and that will determine what platforms will best work for you.

People tend to assume that older generations are not on social media platforms but in reality, there are tons of older generation customers that use social media you just have to know which platforms they are using. Facebook is one of the most popular social media platforms for people aged between 50 and 70 years old. If that is your target market, then you need to be marketing your company on that specific platform over other platforms.

Myth #3

Using the same post on every social media platform is most effective.

You need to create ads or posts based on the platform itself because each platform is aimed towards a different audience. Digital media marketing companies will create ads and keep up to date with posts for you that are based towards the correct audience. With access to the tools needed to create these different posts it will make it easier on you as a business in the end if you take advantage of those resources that a marketing company has to offer you.

Finding a Local Marketing Company

Digital marketing companies in Boise are few and far between. At Social Eyes we specialize in a variety of marketing areas including social media marketing. In fact, we do it all! Be sure to give a call if you’ve gained some inspiration for marketing on social media, and need some help getting it started.

TikTok vs. Instagram Reels: The Competition Heats Up

A yellow background and a black iPhone with the TikTok logo on it and earbuds plugged in.

Move Aside TikTok, Here Comes Reels

Instagram has been on an upward climb since it’s launch in 2010. Facebook quickly caught on and purchased Instagram just 18 months after its launch. Now, there is a new competitor in the social media world. TikTok. As you may already know, ByteDance decided to merge Musical.ly and TikTok making it one single app called TikTok. Now TikTok claims that they have 500 million active users, and over a billion downloads. With its rise in popularity, it wasn’t long until Instagram hopped aboard the social media trend train.

TikToks Rise

TikTok allows users to create short videos usually 15-30 seconds long. There isn’t anything particularly outstanding about these videos, they can be about anything. The most common videos you will find on TikTok are of people dancing, singing, or lip-syncing to songs. These songs change almost weekly depending upon what is trending. It is a very fast-paced app, with a new trend catching fire within 3 days. TikTok also allows users to follow others and receive updates on when they post a new video. Popular creators can be found posting up to 3 TikTok videos a day.

TikTok Tutorial Video Below:

TikToks Appeal

It comes as no surprise that the early adopters of the app fall in the age range of 16-24 years old. Since it has become so popular among this age group, users are making an effort to become “TikTok famous” among their peers at school. People like Charli D’Amelio and Loren Gray have gained millions of followers in the blink of an eye. Their rise to fame happened so quickly that others are now trying to compete or “make fun” of the instantaneous “clout” they receive from using TikTok.

Do you think there’s the possibility of people becoming Instagram “Reel famous”?

While there were some early TikTok adopters older than 24, its popularity among that demographic didn’t become well known until a little while later. Nowadays, you will notice older users on the app more frequently. As time goes on, users can expect to see more diverse age groups in videos.

Instagram Notices

Really? It didn’t take long for another competitor to want a slice of the pie. Instagram announced its new Reels feature with hopes that it will compete with the already popular TikTok. Reels are pretty much the same idea where users can take short videos of themselves or of other things in 15 seconds. You can then share these videos on your story and potentially land on the “Top Reels” page.

Check Out This Demo by Techcrunch:

Look familiar?

Will You Use Both?

With Instagram already being an industry leader in the social media world, do you think they should step aside and let TikTok have its moment? Instagram has been known to adapt to user needs with the integration of “Instagram Stories” as a response to Snapchat. Now they are finding a new area they can grow in with through the introduction of Reels.
Instagram has already changed the way businesses market to consumers. Digital marketing companies are constantly adapting and looking for new ways to reach audiences. It’s predicted that over 75% of businesses will use Instagram in 2020.

You’ve probably already noticed the ads on TikTok. It will be interesting to see if those will grow more prevalent or if businesses will find a new way to market themselves through the app.

Conclusion

If anything, TikTok is still a very relevant and growing social media app. It’s not surprising that Instagram feels a little threatened. Come 2020 it will be interesting to see where the pendulum swings, if users will continue to use TikTok, or if they will move over to Instagram Reels.

What’s appealing about Instagram Reels is that it is a feature within the Instagram app. Therefore, you can post photos and TikTok-like videos using one app. You won’t have to download a bunch of social media apps if Instagram will just combine them all.

Businesses are slower to adapt, and ads can really drive away users. Marketing on TikTok will have to be very clever and well-executed so that it looks more natural to the everyday user. As a Digital Marketing Company in Boise, we are always looking for new opportunities and ways to market to the masses through social media. As expected, we will be keeping a close eye on Instagram Reels and how TikTok evolves to combat it.

Social Media Marketing

Social Eyes is a Boise marketing company that offers a variety of services like web design, web development, social media marketing, and video production. If you’re curious about reaching a target audience through the use of social media give us a call!

The Importance of Videos on Your Website

Professional Camera in front of a ferris wheel

72% of people would rather use video to learn about a product or service. Let’s be honest, people aren’t wanting to read blocks of text. People want videos! Yes your website shouldn’t be just a bunch of videos, that would be complete overkill, but it should have at least one. The great thing about videos is that they set the overall tone for your business in a clear and concise way. At Social Eyes we offer our clients the option for photo and video, because we believe that it is imperative to connect with your audience in the best way possible.

All the visual aids within videos allow for our memory to store the information in our long term memory center rather than short term. This is especially useful if you want your site visitors to remember your business after they’ve left it. If you aren’t convinced just yet, let’s tell you why video matters.

Video Production For Your Website

The average user spends 88% more time on a website with video. The goal of your website is to not only act as an information hub, it should also engage users. Ever heard of bounce rate? That’s the percentage of people who go to your website and then leave after viewing only one page. High bounce rate is not a good thing. You want people to explore their options and learn about what your business has to offer. Great video production acts as a hook for customers. If your video leaves a good impression, then they are more likely to share that information with others.

The Future Of Video

Get ready for a digital video boom. The number of U.S. digital video viewers is projected to increase from 228.8 million in to 248.9 million in 2022. That’s about 20 million more people watching and learning from video content. With an increase in viewers, this also means an increase in potential customers. Well produced video content gives you an extra marketing edge that written text does not. Get ahead of the game so you can be part of the digital viewer growth before your competitors push you out.

Video will account for 80% of global internet traffic in 2019, so you can imagine how much more growth is coming in 2020. With viewers increasing, website traffic increases. Don’t be fooled, traffic isn’t the 5 o’clock annoyance of bumper to bumper cars. It’s the amount of visitors to a website, which for you, should be high. Lots of traffic is an effective way to measure how attractive your website is to an audience. Nowadays people opt for the most convenient option. A quick press of the play button is all they need to do if you have a video, how convenient is that?

The Science Behind It All

Haven’t you ever wondered why you can’t remember names, but you can remember faces? Humans are visual creatures, we have a whole cortex dedicated to processing visual information more than our other senses. This is deeply rooted in early evolution, where speech and written words were not around. Our sight provides us with a reliable way to recall information we’ve seen in the past. It also enables us to recognize emotions and feelings. If you’re familiar with muting your social media feed videos, then you know that all the information you need to understand what’s going on is accessible through watching, not hearing.

How Do I Get Video Content?

Luckily for you, Social Eyes Digital Marketing does video production in Boise. We can also help you put the video onto your website and social media. We want you to have the best web design for your business. Having a video added will be the cherry on top of an already amazing web design!