Digital Marketing

3 Essential Elements for Writing an Effective Blog Post

Woman typing on a laptop next to other small items on a white table

So you’ve got your website up and running, social media accounts growing, but you want to give more content to your audience that will attract them to your business. Adding a blog is a great way to do that, but it can be a waste of your time and effort if you don’t do it right. At Social Eyes Marketing we help people create effective blog content, and here’s a few things we’ve learned over the years.

Make it Useful

Nowadays, there’s content everywhere. It takes on many forms, shapes, and sizes, but what’s the most successful content when it comes to blogs? It has to be useful information. Fluff doesn’t cut it anymore, and if you actually want people to come to your blog and read what you’re putting on there, your content has to be focused on a need or question that consumers are searching for. It’s well-known that showing up in organic searches is a major boost to your website’s SEO, and a strong blog can help you achieve that!

Capture the Attention – and Keep It

With the amount of distractions battling for our attention on a daily or even hourly basis, it’s especially important to keep your readers engaged with your content the whole way through. This is not to be mistaken with clickbait-y titles and misleading content, though. Compelling introductions will make your readers want to keep going, while breaking up long sections of text with bullet points, subheadings, and shorter paragraphs will keep them from getting tired or bored.

Add the “Special Sauce”

One of the best ways to keep readers engaged and wanting more? Create a personal connection with them. You can do this by telling stories from your own experiences, adding personal photos, or simply writing from a first and second person point of view. Doing this will make your readers feel like you are talking directly to them, establishing a kind of digital conversation (even if they don’t talk back).

Don’t Know Where to Start?

We can help! If you want to deliver strong, additional content to your audience but don’t know where to start, give Social Eyes a call. Our team can aid you in creative direction, content planning, or full content creation.

Why Branding and Logo Design is Important for Your Business

A hand placing building blocks on top of one another to make the word “brand”

There’s a lot to think about when running a business. You’re already branding yourself, maybe without even knowing it! Are you sending the right message? It’s important to have strong initial impressions in logo design and suitable branding so consumers know what to expect and are more trusting of your company.

Logo Design

A logo should not only grab your customer’s attention, but it’s also a chance for you to make an impression on what your business is all about. This is a chance for consumers to get a good grasp on your business and this may even help separate you from other competition. When logos are done well, your consumers will be able to recognize your company logo anywhere they go. This fosters brand loyalty and keeps your customers coming back again and again.


Branding comes in many different platforms. There is social media branding, print branding, and website branding, all of which are services we provide here at Social Eyes Marketing. When you brand your company correctly, you make a memorable impression with your consumers and they know what to expect from you going forward. It’s extremely important to have a good social media presence that people can recognize and share to grow your business. In our online world, your website is vital in keeping consumers on board with an easy-to-access website and pleasing athletics to look at.

Why Social Eyes Marketing?

Running your business alone is hard work. Our team of professionals can help take over the visual piece so you can focus on your work with your customers. At Social Eyes Marketing, we help create logos that are modern, original, and perfect for your business and your goals. Let us help with your online, social media, and paper presence in the area so your customers can feel confident in your company. We know how to correctly post and brand your business to ensure that you are growing traffic online and in-person!

Questions? Contact us today and we’ll be happy to help you and your business any way we can!

What To Do When You Get a Negative Review in Google My Business

Google page open on an Apple laptop on a desk

If you’re familiar at all with digital marketing and advertising, you know that Google My Business is one of the most important tools out there. Utilizing Google My Business gets your business visible on Google, one of the biggest search engines in the United States.
Through this tool you can get some very helpful feedback from consumers to help improve your product or service- but what should you do if you get a negative review? Lucky for you, the team at Social Eyes Marketing has come up with some top tips for what to do when you get a negative review for your business!

Confirm It’s Real

Generally speaking, it’s bad practice to remove negative comments and reviews. Before you resort to this, make sure it’s a genuine review from a real person. If it is, leave it. If it is fake, you can then flag the review for deletion. Though there are several ways to tell if it’s fake, a great way to find out is to contact the reviewer. Here you can find out if they actually purchased your product or service.


After confirming the review was from a real customer, now comes the response to the review. When responding to the reviewer, you should treat them just as you would your customers that left a positive review. You should be considerate of their complaints, apologize for their experience, and evaluate whether to ask them how you can make the problem right. If you only respond to positive reviews, people may get the sense that you are avoidant of customers that had issues with your product or service.

Resolve the Issue

After responding to the reviewer, you should be in contact with them to resolve their issue. Whether this is a replacement of the product they received, a free session of whatever service you offer, or a refund, your negative reviews deserve the same respect as the positive ones. After resolving the customer’s issue, you can ask them to consider editing their review. Reviewers have the option to go back in and change the score they gave you, helping your company’s overall review score.

Ask the Reputation Management Experts

Responding to negative reviews shows potential customers that you are there to help in any way possible and listen to their concerns. Not only this but getting a negative reviewer to change their score can help your total review score immensely, making your business look better.
If you need any extra help with Google My Business or reputation management, contact Social Eyes Marketing. Our Google My Business experts will help you optimize your profile and can help answer any questions. Give us a call today!

Word of Mouth Marketing and Your Business in 2021

socialeyes october blog 4

Word of mouth marketing has long been one of the most important and effective marketing tools for businesses. But as time goes on and the world changes, so do the ways that these tools work successfully. If you want to master word of mouth marketing and draw more attention to your business in 2021, follow the tips below.

Make Your Business Instagram-able

With the exponentially increasing popularity of social media, those platforms now serve an even bigger role in word of mouth marketing for businesses. Children born at the turn of the century are the first generation to grow up not knowing what life without social media looks like, and that will likely continue for the foreseeable future.
For brick and mortar businesses like restaurants or bars, giving these social media users something to post on their Instagram or Snapchat story can be a powerful tool to help drive business. This could mean anything from fancy-looking food and drinks to a fun, creative backdrop for taking pictures in front of.
When people post pictures at your business or of your products and services, you are able to get your brand in front of the eyes of all of their followers without having to pay a dime on advertising. If you don’t have professional photos of your business and products to promote on your own social media and website, Social Eyes offers professional photography services.
Believe it or not, many people in Gen-Z and younger will want to come to your business for the sole reason of taking a photo in front of your cool backdrop or of your eye-catching food and drinks that they can post on their social media accounts (which means they’ll end up becoming customers, too).
All of this to say that investing a little bit of money in the look and feel of your physical location and its products can go a long way when it comes to word of mouth marketing through social media in 2021.

Create A Memorable Customer Experience

As we all have learned in the midst of the COVID-19 pandemic, a little extra effort and kindness can go a long way. While providing outstanding customer service has been a priority for most businesses for a long time, it will play an even bigger role in word of mouth marketing in 2021.
2020 has been a tough year for a lot of people and businesses alike, and people will certainly recognize and appreciate you going above and beyond for them. I’m sure that you can remember a time that you were pleasantly surprised by the genuine friendliness of an employee, whether that was a server at a restaurant, a plumber fixing your sink, or a cashier at a grocery store. It makes you stop, think, and appreciate the encounter and leads you to want to go back and tell others about your experience.

The Future of Word of Mouth

With as hectic of a year as any coming to a close, it’s crucial for your business and employees to put the highest importance on your customers’ feelings and experiences with your business. Creating an environment that draws people to your business, whether it’s through providing opportunities for social media posts or creating memorable customer experiences, is how you will win word of mouth marketing in 2021.
If you want to learn more about how social media marketing, strong branding, or professional photography can create opportunities for your business, don’t hesitate to contact us.

Why Reputation Management Is Important

reputation management

Creating a website and social media sites that are necessary for boosting your business, but not everyone knows what to do when they get a review online. We’re discussing why reputation management is so important and how to keep your business pristine online with the help of a professional digital marketing team.

Build Your Customer Reviews

You’re running your business in the best way. Unfortunately, not all satisfied clients understand or know how to review your business. Build your profile with the help of a professional marketer! A digital marketing expert can help with requests and help you navigate how to best reach out to your customers for feedback. Satisfied reviews are essential to your business’s success and encourage potential customers when they view your business online.

Embrace Customer Interaction

Every business is different. You want to make sure your online customer interactions are organic and fit your brand. A professional marketing team can help monitor your online interactions and responses and give insights on how to handle feedback of any kind. Overall, interaction with your customers online is important to show consideration in the business-customer relationship. Accurately responding to feedback is a big part of this relationship. Trust builds with your existing customers and helps attract new ones as well.

The Value of Receiving Genuine Feedback

Seeing genuine feedback online makes a difference for potential customers. Most people consider feedback from previous customer experience before contacting or making a purchase from a business. When new customers see loyal customers’ satisfaction it will only bring in more traffic to your business. This can go in the reverse as well. A bad review left alone can turn a lot of people away. A good digital marketing team can help combat negative reviews and help you navigate those waters to craft a response that will still encourage future customers to make their purchases from you.

Contact The Reputation Management Professionals

Interested in reputation management? Social Eyes Marketing can help your business stand out above the rest with organic interactions with your customers online. Don’t wait to make your reputation stand out above the rest. Contact us today with any questions you may have or if you’re ready to take the plunge into reputation management services!

The Importance of a Well Designed Web Page

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When you’re starting to get your business rolling, one of the more important things is to get a good website up and running. Websites are important in getting your business’s information on the internet so anyone looking can access it. But, having a website that doesn’t look good and isn’t well organized can also drive away business. Here are some of the most vital reasons for having a website that looks good and is easy to navigate!

Business Information

Making sure you have a good website is imperative for getting your business’s information out to the public. When consumers look for your company on the internet and stumble across your website, they want to be able to find all the information about your business in one place. Having different pages on your website dedicated to things like contact information, rates, origin stories, and a description of your services are all crucial to getting business. However, it’s important that you have more than one page on your website. Having only one page makes for limited keyword space and limits your options for link building. This brings us to our next point, Digital Ads.

Digital Ads

Having a website that your advertisements can direct interested consumers towards is very important. When you have ads on Facebook, Instagram, etc. you generally want consumers to be able to click on them and be redirected to your website. Without a website, all you have is an ad that can give them a phone number of the business to call. Your goal should be to make it convenient for the consumer to find your business. If another company in your industry has a website but you only offer a phone number to call, nine times out of ten they’ll choose the company with a website because of the convenience.


Not only this, but having keywords on your website is essential to digital marketing. Keywords make it so when a consumer searches certain words, your business pops up in the search results. For example, say you own a plumbing business. You would want to have several different keywords all over your website, such as “plumbers in Boise” or “emergency plumbing services in Boise”. Then, when a consumer searches “plumbers in Boise” or even just something basic like “plumbers Boise”, over time your website will be close to the top of the search results if you’ve done due diligence in your keywords.

Link Building

When you have a website that is designed well and has multiple pages, it gives you more opportunities for Link Building. Having more pages on your site makes it more likely that other websites will link back to yours. Many websites will also not want to link to a website that doesn’t offer good information or isn’t well organized, so website design comes into play there as well.

If you are in need of a website that looks amazing and functions just as well, look no further. At Social Eyes Marketing we have a plethora of experience designing websites that look great and function well in the category of SEO. Give us a call today and our Web Design Professionals will help you with any questions you have about your website and Search Engine Optimization!

The Value of Professional Photography for Marketing

Boise Road

Think about it. The most common thing we look at and scroll through as consumers are photographs. Looking to upgrade your business online? Improve your marketing endeavors by hiring a professional photographer! There are so many benefits to having professional pictures of your workplace and your team. Below we discuss some of the reasons it’s worth having professional photography.

Ditch Those Stock Images

Your photos should be of high quality and eye-catching. Nothing about a stock photograph screams genuine. Stock images take away from your business’s feel and give the consumers a false sense of actuality. Quality photographs don’t only make your website more professional, they make your social media more relatable. This is vital because more times than not, consumers interact with your social media platforms and website before coming to you. Having those great photographs makes for great first impressions.

Photographs of Your Company and Product

Having photographs of your work out in the field or in the office grows trust with your customers. When consumers interact with a business’s social media, they want to know that it is authentic. This also means making sure you have photographs of your product. Our professional photographers know how to best capture your product in a way that your customers will want to see.

The Power of A Quality Headshot

We know, getting your picture taken is not everyone’s cup of tea. However, there is power in having photos of your team. Remember that relatability thing we talked about? Well, it applies here too! With professional headshots, customers have more of a personal connection to who they are purchasing from. Not only does this give a fun insight into who works in your company, but it gives your business an expert touch.

Professional photography helps you market your business brand and people before you even interact. Just by clicking on your page or website customers are already drawn in by a visually appealing photograph. Up your marketing game! At Social Eyes Marketing we not only offer the professional photography you’re looking for, but we’ll help you understand how to best use it. Contact us, and we’ll guide you through the process!

PPC Case Study: Streamside Assisted Living

Laptop depicting the streamside assisted living site.

The team at Social Eyes Marketing is passionate about giving small local businesses the attention and dedication they deserve. Streamside Assisted Living is a great example of one of our local partners; they have trusted us with all of their digital marketing needs, and soon you will understand why!


Laptop set on a desk with Streamside Assisted Living's website on-screen, a company that uses Social Eye's PPC and SEO services.

Services Provided

The Problem

The initial pay per click (PPC) ads campaign was under-performing, creating missed opportunities for Streamside. As soon as our advertising team discovered additional opportunities for improvement, we took action to boost the campaign to success!

Our Solutions

To increase the efficacy of Streamside’s pay per click ads, the advertising team at Social Eyes Marketing integrated new ad types into the advertising campaign. The ads’ click-through-rate (CTR) was given a boost by continually monitoring performance and utilizing ongoing optimization of the ad text until it was fine-tuned to perfection. We also added more local-specific language to aid both CTR and conversion, pointing the campaign towards more regional prospective clients.
Also to increase the campaign’s conversion rate, we implemented new extensions to help searchers navigate to the specific page they were interested in finding, benefitting the overall user experience.
Other optimization steps included adjustments for page speed and keyword specificity, eliminating too broad of terms and narrowing the scope of the audience exposed to the campaign.

The Results

Overall performance has increased across the board for Streamside’s optimized PPC campaign, showing consistent growth over the past six months and indicating that the growth is stable and has the potential for a continued upward trend.


A screenshot showing the growth of Streamside Assisted Living's PPC stats, including clicks, impressions, conversions, and CTR.

As you can see: ad clicks and impressions have nearly doubled, CTR is high, and conversions have jumped considerably since the beginning of our campaign management and optimization efforts!

In Conclusion

The team at Social Eyes Marketing takes a holistic approach to digital marketing that will help you achieve real results with your marketing strategy. If you’d like to join Streamside Assisted Living in advertising and marketing success, contact us today and let’s talk about ongoing search engine optimization and PPC management for your business!

Benefits of PR for Small Businesses

local business pr

If you own a small or local business, you know how important it is to have a connection to your community. But why should you invest in professional PR services for your business? Read on to learn why public relations is so critical for your company!

Expand Your Audience Reach

When you invest in public relations services, you not only know that your current customers are taken care of; you can trust that your brand’s reach is actually expanding, too! Social media is another great way of expanding your audience reach through followers.
The more social media platforms you have for your small or local business, the more attention your business will receive. Overall, you must aim for a specific type of audience to create your ideal client. In order to do this, you have to get your business name, background, and services out there via social media.

Smaller Businesses Can Be Hurt More

Small, local businesses can be affected more than national brands when it comes to negative reviews, media, or word of mouth. Those larger brands are going to see more traffic and more purchases, leading to the potential for greater numbers of reviews in comparison to your smaller business. So when a small business receives one negative review, this can have a heavy impact on the reputation of the brand. As a matter of fact, studies have shown that 22% of your potential customers can be lost by a single negative article or review showing in search results for your business.

Start Early, See Results

When you start your public relations management early, you will see the reward moving forward. As your company grows, you can rest assured that those PR practices will already be in place and you won’t have to ever have an unpleasant surprise or find yourself floundering trying to react to an unexpected situation.
It is important to remember that once you have your company up and running to keep it at a steady pace so you can grow successfully. Once your brand has made it out to the public eye, you will start seeing more action coming towards your business. Always remember your brand will have a positive implication with the help of PR.

Questions? Talk To The Professionals

Social Eyes Marketing does more than just build websites and run advertising campaigns. Our team of experts have a diverse skill set, including reputation management and public relations! We can help you build your public relations strategy from the ground up, and even provide consultations and training for you or your team to handle your future management in-house. Contact us today, and let’s build your PR strategy together!

Why Hire A Professional For PPC?

professional ppc advertising

With a computer in the palm of your hand, internet marketing has never been more valuable. Pay per click, also known as PPC, advertising is one of the fastest and most effective ways to get your company’s name in front of your consumer today. PPC ads increase brand awareness by 80%, and 46% of the clicks in a search go to the top three results (the paid advertisements) on the page.
With pay per click advertisements being such a big opportunity for your business, you may be wondering how you can get in on it! While it is true that you could attempt to build your ad campaigns yourself, you may quickly find that hiring a professional is the best option for both you and your business. Read on to learn why hiring a search engine marketing professional is the right choice for you!

Time Commitment

Believe it or not, putting out a successful ad takes more than a few clicks of the mouse; creating a great campaign takes time. First, you have to do extensive market research to determine which keywords will prove most lucrative for your ad investment. You also need to evaluate your consumer base and decide what specific demographics you want to target for your campaign.
Beyond that, there are a few other stepping stones to creating that perfect ad, including:

  • Constructing quality landing pages on your website that are built for conversion
  • Developing and designing display ads
  • Optimizing your campaign with all of that early research in mind
  • Deciding on an initial udget for your ads campaign

All of these things take time and complete attention to detail, requiring you to put your day-to-day responsibilities on hold and doubling your workload.

Unleash Your Inner Digital Designer

Building display ads is an art. There are so many details that can be very complex if you aren’t familiar with them. The basic Google specifications for formatting, including size and attributes, can make your head spin!
Beyond those basic specs, a big part of your ad’s success is in the design itself. You want to build a display ad that will capture your potential customer’s attention as they scroll through whatever page they’ve landed on, and then make sure your message is optimized to urge action; in this case, clicking the ad and then (ideally) converting to a satisfied ongoing client.

Regular Observation And Adapatation

Once you’ve carefully constructed your ads, meticulously optimized your campaign, received approval from Google, and published your pay per click advertisements, the work isn’t over yet!
In order to truly achieve success with your PPC advertising campaign, you need to be able to study analytics from the ads and continue with regular optimization to achieve the best results. This requires having a solid understanding of Google Analytics, as well as knowing what adjustments to make based on your observed data. This also ties into the time commitment you make when you decide to run your own ad campaigns!

Experience Is Key

As with any industry, nothing beats experience. When you need something added on to your home, odds are good you don’t just do it yourself; you call a contractor to make sure that you have all necessary permits and to make sure that it’s done right the first time. So why would building your business ads be any different? You have so much more to gain (literally–your profits will increase!) from a professionally optimized ad campaign.
Another benefit of hiring a professional: when you hire a Google Ads Partner, you know that you are getting the best of the best and that search engines will place more trust and authority in the ads than they would when the ads were built by someone else!

Ask An Ads Professional

If you’re ready to talk about professional search engine marketing, the team at Social Eyes Marketing is ready to help! As a certified Google Partner, we have the authority in our industry as well as the local business acumen to help you achieve your campaign goals. Contact us today for more information!

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