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Search Engine Optimization

Get Your Business On The First Page Of Google

IPad on a wooden table with a silver and white detachable keyboard

When your business shows up on the first page of Google, not only does it increase your exposure but also your clickthrough rates, website traffic, and generate more leads. How often do you really click to the second page of Google to find what you’re looking for, let alone the third or fourth pages? As great as this is for your business, there is a lot of tedious work and numerous steps that go into trying to reach the front page and some methods are more successful than others. Here are a few secrets to help get your business to appear on the first page of Google!

Identify Keywords

Using keyword-heavy content is one way to get searchers to your website. You essentially want your website to use the same language as your potential customers would be searching for. Identifying what queries and keywords people are using to pull your website up on Google can help you reach more customers. Keyword research is an ongoing process. There are several websites that can help you pull what keywords are getting people to your website and help you create keyword-rich content.

Emphasize Location

Putting your location (whether that be your town, state, or region) is really important for getting your website on the first page of Google. When customers search for your industry and add your city into their search query, your business is more likely to come up if your location is posted in multiple places. Adding your location in content, social media, your website, and your Google listing will boost you to the top of location-based inquiries.

Optimize Your Listing

This can be considered one of the most crucial steps for getting your business to the first page of Google. Ensuring that all of your information is filled into your Google Listing helps your business with visibility and ranking. Complete listings get nearly seven times more clicks than ones that are incomplete. Updating your information is also important for keeping your business at the top of the listings for your category. Google’s algorithm loves when you upload media that encaptures your business services and the atmosphere or culture, so put your professional photography hat on and snap some photos!

Enhance User Experience

If you have a website that is difficult to use and get information from, customers will likely not be happy and neither will Google. If a customer doesn’t find what they are looking for when they click on your website, they will quickly leave your site and go to the next option. Google can tell if customers return to your website and can move you up in the rankings and onto the first page. Happy searchers are one of the biggest keys to getting your business to the first page!

Getting your business to the front page of Google is not for the faint of heart. Frequent adjustments are necessary and lots of background research into the most successful tactics will be ongoing. If you are looking to improve your exposure, website traffic, or any other aspect of your business’s marketing, contact Social Eyes Marketing today to speak with a member of our professional marketing team!

A Guide to Google Analytics and Its Benefits

Computer with google analytics in a white room with a small plant on a desk

Ever since its launch in 2005, Google Analytics has continually grown to become the most used analytics service on the internet. It’s incredibly likely that most of the websites you visit utilize the service. But what is Google Analytics anyways, and are its benefits really worth it? Below, we explore what Google Analytics is and how it could benefit your business. Check it out!

What Is It?

In short, Google Analytics is a set of analytical tools that help you to understand your digital customer base a little better. It’s incredibly easy to install Google Analytics on your website: you just have to sign up for a Google account and from there Google will give you a tracking code to embed into your website.

What Does it Show Me?

After installing the code on your website, you will be able to view a number of metrics related to your website and its traffic. These metrics can be incredibly useful to you if you know how to read them and use the data to develop solutions in order to improve your website or digital advertising campaigns. Below are just a few of the metrics you will be able to track and their benefits.

Audience

This metric is to get a gauge on the demographic of your website traffic. It will break down demographic factors such as age, gender, location and device technology to name a few. This can be used to influence who you cater your website to.

Session Duration

This metric will track how long a user of your website stays on the website on average. This can be important in determining whether or not you need to make your website more eye-catching and engaging.

New vs. Returning Visitors

In this metric, you can see how many of your website visitors are new to the site, and how many have already been there before. This metric can help you determine the effectiveness of your advertising campaigns.

Bounce Rate

This is a metric that will show you how many visitors leave your website without visiting another page besides the landing page. This can help you realize if you need to make the landing page more engaging, make the website easier to navigate, or if there’s a technical error on your site.

If you’re still wondering if Google Analytics could help your business, the short answer is yes! Any business, no matter how big or small, can utilize Google Analytics to improve their business. If you need help getting started with Google Analytics, be sure to contact Social Eyes Marketing. We consider ourselves Google Analytics experts and will make sure you get the most out of your website. Give us a call today!

Case Study Spotlight: McDowells

a desktop computer displaying the mcdowells specialty repair website.

At Social Eyes Marketing, we love working with local businesses in our community! The team at McDowells Specialty Repair is a great asset to the Treasure Valley. They are highly skilled in so many different areas, and showcasing their diversity on their website is just one of the many things that they have trusted us to do for them!

Services Provided

The Problem

When we built a new website for our friends at McDowells last spring, their existing content was good…but we knew we could make it great. McDowells is known valley-wide for their skills at furniture repair and antique restoration, and we felt that their rankings should reflect that!

Our Solution

Using SEO industry best practices, we conducted extensive keyword research and implemented high-quality content updates. Along with a strong PPC campaign, we wanted to achieve strong organic rankings; we built the web page content, created an ongoing content marketing plan, and then let the algorithm have at it!

The Results

Unlike PPC, SEO doesn’t take effect overnight. As the months passed, our hard work started to pay off and rankings increased. Within a year’s time, McDowells began to dominate the first four positions on the SERPs for the targeted keywords…including holding the number one unpaid spot for furniture repair in Boise!

 

Graph depicting keyword ranking research performed by Social Eyes Marketing.

 

In Conclusion

At Social Eyes Marketing, we take our work seriously. We will never make false or unrealistic claims to our clients and use proven strategies to achieve real results. If, like McDowells, you’re ready to go above and beyond paid advertising and get to the real work behind search engine optimization, give us a call today. Our local SEO gurus are ready to help you put your business on page one!

Why Not To Google Your Own Business

dont google your own business

It can be tempting to Google your business to ensure you are appearing in the search results, check your ranking, and view your ads from a consumer’s perspective. However, making this a habit can hinder your efforts and subsequently create more work for yourself, or your marketing team. Outlined below are a few reasons why you should not Google your own business.

#1: It can wreak havoc on your PPC campaign.

With any small business, budgetary constraints are a real factor when considering your marketing strategy. Google Pay Per Click (PPC) advertising can account for most of your budget and as such, your campaign needs to operate like a well-oiled machine.
One factor that Google takes into consideration when determining your ad quality is something called “click through rate,” or CTR. Each time your business is searched but your ad is not clicked your CTR is reduced, giving Google the impression that your ads are not relevant to the search intent. This will eventually lead to an increase in ad cost and a decrease in position within the search results.

#2: It can skew your perception of performance.

It is more than likely that there are hundreds of keywords, both long and short tail, that are relevant to your business. Assuming you conducted adequate keyword research prior to selecting your chosen words for your paid campaign, it is probable you rank considerably well for those specific keywords.
However, because there are so many, it is nearly impossible to rank for each one. Additionally, your paid ad will only appear for the keyword or keywords you bid on. If you Google your own business using a keyword you think is relevant to your service(s) and do not see your ad, it could lead you to believe your ads are not performing well.
Rather than using Google search to determine your ads performance, check the analytics. There is even an option to view your current ad as it appears in the search results on both desktop and mobile devices.

#3. Search Engine Optimization (SEO) takes time.

SEO is a strategy that primarily focuses on ensuring your business, or services offered, appear near the top of the page within the search results. Google is consistently updating their algorithm and as such, SEO efforts can take quite some time to yield fruitful results. This is precisely why many companies opt to focus efforts on using paid advertising, coupled with SEO techniques.
Producing content and then searching for that content shortly after is likely to lead to disappointment if it does not rank quickly. Revisiting our previous point of skewed perception, you can often feel defeated if you do not see your blog, video, post, etc. ranked highly in the search results. Keep in mind this is a slower process, but completely worthwhile once your content begins ranking. It is a great way to establish your company as an authoritative presence within your field.

At Social Eyes Marketing, we are here to help our customers get the most out of their marketing efforts and strategy. We not only offer expert advice, but we are also here to ensure campaign performance is exceptional. Give us a call today to discuss how we can help!

Creating An SEO Plan For Your Business

social eye july 1

If you are looking to increase traffic to your website, SEO is your solution. Optimizing your business will have many benefits, but it is important to know the right plan to take in order to be resourceful with your time and money.

Step 1: Understand SEO and Its Benefits

The first step in optimizing your website is to understand what exactly SEO is and the benefits it can provide for your business. SEO is an acronym for Search Engine Optimization and is used to drive traffic to your website. So how does optimizing your website drive traffic to it? Did you know that 75% of internet users never scroll past the first page of search results? Optimizing your website will ensure that it comes up at the top of search results on search engines. No matter the size of the company, your website will benefit from using SEO.

Step 2: Set Goals for Your Business

In order to understand how to optimize your website, it is essential that you know exactly what you want to achieve. Are you trying to gain more clients? Are you trying to develop clientele in a wider location range? Or are you trying to reach a wider age range? Identifying your goals will ensure that you can develop an SEO plan specific to your business.

Step 3: Consult with a Marketing Specialist to Determine How Your Goals Can Be Achieved

The last step in creating an SEO plan for your business is to consult with a digital marketing specialist to determine how your goals can be achieved. Marketing pros have extensive experience in identifying what type of optimization will benefit your business the most and achieve your goals.
Consulting with a marketing specialist will help you determine if you need to need to increase links to your website, utilize PPC, incorporate more keywords into your website, or apply a different technique to optimize your website. Your SEO-savvy marketing professional can also help you decide the best route to take since they have experience with all types of companies.
By following each of these steps to create an optimized website, your company can increase traffic to your website and accomplish all of your marketing goals. Social Eyes Marketing is here to help you with this process or any other marketing needs that you may have. Contact us today for more information or with any questions!

Why A One Page Website Just Won’t Cut It

a one page web design won t cut it

When you’re a business owner, one of your most important assets is your website. We live in a world where digital marketing is not only the key to survival, but it provides the needed platforms to see your business flourish. Your web presence can often be the first interaction a potential customer will have with your business, so ensuring that you have strong, high-quality web design is essential to the success of your company.
While it may be tempting to save time and cut a few corners by just creating a simple landing page for your customers to find and directly contact your business, a one-page website is not only a web design eyesore…it’s an SEO nightmare!
Read on to learn why you should upgrade to a multi-page design in your web development.

Poor Navigation

You think that nothing is more frustrating than coming across one long web page that you have to scour to find the information you are looking for. And then it gets worse: there’s the option for a navigation menu, and all it does is scroll you down the page!
Poor website navigation can actually significantly hurt your business, so for such an easy fix, why wouldn’t you just make the adjustment? By adding a few extra navigation pages, you make your site more bot (i.e. search engine) friendly, as well as making it easier for your customers to find the information they need when they need it. An added bonus? Those pages will load much faster!

Limited Keyword Space

Keywords are the bread and butter of onsite search engine optimization. When you limit your website to one page, you limit the potential for keywords, which can leave your business in the dust of your competitors. Keywords provide you with searchable terms for potential customers looking for your services, so missing keywords can leave glaring holes in searches, especially in local markets.
When you add extra pages for your SEO guru to work with, you can incorporate those keywords without painfully obvious keyword stuffing…and keep all of your content accessible and relevant for your customers.

Fewer Opportunities for Linkbuilding

Another thing that shrinks with your website’s size? Your opportunity for linking. Linkbuilding is an important SEO tool to use when building your website. When you only have one page, it minimizes the potential for outside sites to link back to you…and also takes away from your own link utilization, as you can’t link relevant content in each section if you only have one URL!
Another tool for linkbuilding that you lose when you have a single-page website? Additional content creation for a blog that would also boost your online presence and can provide a valuable resource for connecting with your customers!

Ask the Web Design Experts

When in doubt, reach out!
If you aren’t sure if you’re utilizing the space of your website to its fullest potential, contacting a professional web development team can give you the confidence you need to make the adjustments; you’ll see your traffic (and profits) skyrocket.
Contact the web design professionals at Social Eyes Marketing and let’s get started on making your website dreams a reality!

Case Study Spotlight: Knight Plumbing

person using the knight plumbing website for their plumbing emergency

Knight Plumbing has trusted Social Eyes Marketing with their digital marketing for quite some time now. When the time came for the company to upgrade to the next level through its website and ads, our team was excited to help!

Services Provided

  • Website Development
  • SEO
  • Google Ads
  • Video Production
  • Reputation Management
  • Professional Photography

The Problems

The old Knight Plumbing site, while still performing well, was a little out-dated by new standards and wasn’t converting to the ability we knew to be possible. SEO can be super tricky for “plumbing” since it is such a competitive field in Boise and the surrounding Treasure Valley area, but we wanted to see if we could also ultimately boost rankings in that department.
Meanwhile, the Pay-Per-Click (PPC) ads for Knight Plumbing were converting pretty well, but we knew that there was potential for even more conversions…as well as an extended reach. So we decided to do something about it!
Knight Plumbing's website screencap. In order from the top to the bottom: the header, hero, services, customers, and the footer.

Our Solutions

When building the new website for Knight Plumbing, we wanted to boost visual appeal and functionality. Our web development team really nailed it: the design is bold and authoritative, drawing attention to professional business photography and local testimonials, emphasizing the company’s community connection. While keeping our goal of a higher conversion rate in the forefront of the design plan, we focused on utilizing clear calls to action (CTA’s) throughout. We also fiercely analyzed existing SEO and used industry best practices to keep content fresh, high quality, and relevant.
When approaching Google Ads, our experts integrated the already existing, successful campaigns into the new website. They also implemented some new types of ads to aid in potential conversions, as well as utilized new tracking technology to better understand user engagement. To expand the brand familiarity of Knight Plumbing, we also implemented new display campaigns to reach a larger audience than had previously been targeted.
A screencap of Knight Plumbing's new site design. From top to bottom: the header, services, customers, contact us, and footer.

The Results

We think it’s pretty obvious that the results speak for themselves. Analytics show that both the number of users and their individual pageviews are consistently higher this year than they were in 2019, and appear to be following an upward trend.

Line graph showing results of number of users and over February, March, and April of 2019 of one line and 2020 of the other

Line graph showing results of number of  pageviews over February, March, and April of 2019 of one line and 2020 of the other

Conversions are also up, with nearly 58% of converted traffic sourced through those new ads! Comparatively, the total conversions generated from direct search has dropped from 33% in 2019 to just under 9% in 2020; showing that we must have done something right to increase that outreach.

6 graphs with 3 showing 2020's March and April's top channels, users, and conversions. The other 3 show the same stats for 2019.
And as for those ads themselves? Their performance shows just how well our experts know the industry! The growth and increased frequency of clicks have helped cement Knight Plumbing on the maps for Treasure Valley locals.

Line graph showing clicks, CTR, Conversion rate, and search improvement share percentage. Each status is a separate line.

In Conclusion

The Team at Social Eyes Marketing are digital marketing masters. From web design and development to ad campaigns, SEO to business photography, there is no finer firm in the Treasure Valley. If you think your website could use a little sprucing up or you are in need of a little PR or reputation management, contact us today and watch the results blossom!

Case Study Spotlight: Upright Chiropractic

laptop depicting the upright chiropractic website

At Social Eyes Marketing, we make a difference for our clients. When Upright Chiropractic came to us in Spring 2019, they were looking for a little bit of help developing their web presence. What they hadn’t expected were the outstanding results they would see after our work!

Services Provided

The Problem

Having just opened in 2018, Upright Chiropractic was facing many of the usual challenges for a new business. Knowing that they needed some kind of web presence, they had already created a website to hold their domain, but they knew it needed a little work…so they called in the experts!
Upright Chiropractic old website screencap. In order from the top to the bottom: the menu, hero, services, and the footer.

Our Solution

We took the stepping stones they had provided with gratitude, and our web design team gave their site a full-body makeover. While maintaining focus on page speed (the site loads in 2.4 seconds and receives an A grade on GT Metrix) and an appealing aesthetic, some of our points of attention included:

  • Followed existing branding guidelines
  • Used clear calls to action (CTA’s)
  • Focused on incorporating local imagery
  • Utilized family-based imagery to promote whole family healthcare

Upright Chiropractic new website screencap. In order from the top to the bottom: the menu, hero, services, and the footer.The Results

When the new site launched May 16, 2019, the impact was astounding. Not only is the site highly responsive, but the mobile capabilities match the desktop, with easy “tap-to-call” buttons to make it convenient for patients to get in touch!
Blue and white line graph showing pageviews from June 2019 to February 2020, with most high points being  around or almost 40
Over time, site traffic has been consistent and strong! By utilizing the best SEO practices in the construction of their site, it is easier and more convenient for their target clients to find them than ever before.
In fact, the team at Upright Chiropractic happily boasts 40+ new contacts each month from Google searches, which is an outstanding number for their industry!
Graph 1 is a pie chart. Organic search is 53.2% and direct is 42.1%. Graph 2 shows users from July of 2019 to November 2019.

The Testimonial

We believe that the best evidence for our work comes from the satisfaction of our clients. Dr. Erickson had some words he wanted to share to show you how we’ve helped their practice soar!

In Conclusion

The team at Social Eyes Marketing has both the knowledge and the skillset to accommodate any of your digital marketing needs. Whether you need a little work on your website as was the case here, need a boost in your social media management, or need professional video and photography services, contact us today to join Upright Chiropractic in marketing success!

E-A-T: The SEO Trend You Need to Know

google seo

Google E-A-T: no, it’s not what’s for dinner!
With all the acronyms today, it can be a little hard keeping them straight! But when it comes to the future of SEO (Search Engine Optimization), E-A-T is one you’ll want to know.

What is E-A-T?

E-A-T is an acronym used by Google in it’s Quality Rater Guidelines (QRG) that is a way to “grade” your site and web presence. Considered a high priority, as it is mentioned 135 times in the 167 pages of the current draft of Google’s QRG, this is a way to test the quality of your content. By using E-A-T, the team of reviewers is ranking your site based off of the overall Expertise, Authority, and Trustworthiness you exhibit through your content.

Expertise

To display your expertise, you will want the author of the content (or owner of the page, if you are not creating the content yourself) to have the appropriate education, qualifications, and/or life experience to support your claim to be an expert on your subject/industry.

Authority

To establish your authority, you and/or the author will need to be recognized as an expert in your field not only by your audience but also by your professional peers. Reviews, testimonials, and quality backlinking can prove vital to establishing your authority.

Trustworthiness

To show your trustworthiness, you need to build credibility with your audience by the accuracy of your content, your transparency, and your reputation. Listing awards your business has won, recognizable brands that you have worked with, and staff introductions including headshots and qualifications all help to boost the trust of your audience.

The Future of SEO

While the Google algorithm itself may not be able to judge the quality of your content using E-A-T, there is a clear indication that E-A-T is the direction that we are looking at in the future. By knowing this, you can get ahead of the game and start optimizing the quality of your content now, so that when Google does figure out how to include it in the algorithm, you will maintain your rankings. As an added benefit, your client base will not only be grateful for your attention to detail, it could also grow!

4 of the Most Important Recent Google Algorithm Updates

google updates SEO scaled

As an SEO marketing company, we are under the control of the search engine god, Google. There have been many updates over the years. Some have affected SEO more than others and oh boy, have we noticed! Here, we will be analyzing some of the most recent Google updates and their impact on search results.

January 2020 – Featured Snippet Update

The featured snippet update by Google restricts URLs that are shown in the featured snippet from being shown again in the top 10 organic results. Hence, anything in position “0” will not show up again below that. Position 0 is placed above all other organic positions and is a very valuable place for your website to rank for.

January 2020 – Broad Core Update

It is only a few times a year that Google rolls out broad core algorithm updates. So the first one in 2020 is quite a significant update to keep an eye on. Broad core algorithm updates bring about larger fluctuations in SERPs as opposed to regular core updates. Google suggests that the best way to recover from a broad core algorithm update is to continue to create and build high-quality content. Broad core updates are always focused on providing greater search results for users. Sometimes this can significantly rock the boat for webmasters who aren’t up to date with all the latest web design trends and algorithm changes.

October 2019 – BERT Update

Perhaps one of the largest updates that spread like wildfire among the SEO community was BERT. BERT stands for Bidirectional Encoder Representations from Transformers. According to Google, the new BERT update will impact 10% of search results across all languages. This is quite a significant amount considering that Google processes 40,000 search queries every second. Because of its significance, it will be added to the notorious list of algorithm updates by Google like Panda, Penguin, Hummingbird, and RankBrain. As mentioned before, Google is constantly updating to provide better search results for users. BERT will be analyzing words in relation to one another in a sentence as opposed to one word at a time. Thus, Google is making strides to understand the context of a search. The update affects 1 out of 10 organic search results and brings greater significance to voice search.

June 2019 – Diversity Update

As you may have noticed, differing pages of the same website rank in the top 10 organic search results. Similar to the snippet update in January 2020, the June 2019 Diversity Update provides more diverse search results aimed to combat this. Thus, you usually won’t see more than 2 results of the same website in the top results unless it’s especially relevant for a particular search. Google stated that “Site diversity will generally treat sub-domains as part of a root domain. IE: listings from sub-domains and the root domain will all be considered from the same single site. However, sub-domains are treated as separate sites for diversity purposes when deemed relevant to do so.”

SEO Experts

All this talk about SEO and Google can become overwhelming. Luckily, there are marketing agencies that specialize in this exact area. Social Eyes Marketing is a local Boise marketing agency that offers SEO services. We also offer much more, but we won’t go into depth. If you find that your business is not ranking well on search results, give us a call or fill out one of our forms. It’s important for your business to be noticed; just think about how many times you use Google to find a product or service!

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